{"id":9278,"date":"2022-03-14T17:33:10","date_gmt":"2022-03-14T10:33:10","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=9278"},"modified":"2022-03-22T10:44:27","modified_gmt":"2022-03-22T03:44:27","slug":"pnj-duoc-vinh-danh-tai-m4d-award-giai-thuong-marketing-phat-trien-ben-vung-2021","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/pnj-duoc-vinh-danh-tai-m4d-award-giai-thuong-marketing-phat-trien-ben-vung-2021\/","title":{"rendered":"PNJ \u0111\u01b0\u1ee3c vinh danh t\u1ea1i M4D Award \u2013 Gi\u1ea3i th\u01b0\u1edfng Marketing Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng 2021"},"content":{"rendered":"\n<p><em>Ng\u00e0y 11\/3 v\u1eeba qua t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh \u0111\u00e3 di\u1ec5n ra L\u1ec5 trao gi\u1ea3i Marketing For Development 2021 (M4D 2021) &#8211; gi\u1ea3i th\u01b0\u1edfng nh\u1eb1m t\u00f4n vinh, khuy\u1ebfn kh\u00edch nh\u1eefng s\u00e1ng ki\u1ebfn Marketing h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n cho x\u00e3 h\u1ed9i. L\u00e0 doanh nghi\u1ec7p xu\u1ea5t s\u1eafc \u0111\u01b0\u1ee3c vinh danh, C\u00f4ng ty CP V\u00e0ng B\u1ea1c \u0110\u00e1 Qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) \u0111\u00e3 ghi l\u1ea1i d\u1ea5u \u1ea5n c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch marketing \u1ea5n t\u01b0\u1ee3ng, s\u00e1ng t\u1ea1o v\u00e0 \u00fd ngh\u0129a.<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3b0762a7bbf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3b0762a7bbf\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pnj.com.vn\/blog\/pnj-duoc-vinh-danh-tai-m4d-award-giai-thuong-marketing-phat-trien-ben-vung-2021\/#Giai_thuong_M4D_va_triet_ly_phat_trien_ben_vung_cua_PNJ\" >Gi\u1ea3i th\u01b0\u1edfng M4D v\u00e0 tri\u1ebft l\u00fd ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a PNJ<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pnj.com.vn\/blog\/pnj-duoc-vinh-danh-tai-m4d-award-giai-thuong-marketing-phat-trien-ben-vung-2021\/#Cac_chien_dich_Marketing_day_y_nghia_duoc_vinh_danh_cua_PNJ\" >C\u00e1c chi\u1ebfn d\u1ecbch Marketing \u0111\u1ea7y \u00fd ngh\u0129a \u0111\u01b0\u1ee3c vinh danh c\u1ee7a PNJ<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pnj.com.vn\/blog\/pnj-duoc-vinh-danh-tai-m4d-award-giai-thuong-marketing-phat-trien-ben-vung-2021\/#PNJ_tiep_tuc_khang_dinh_vi_the_thong_qua_%E2%80%9CM4D_Award%E2%80%9D\" >PNJ ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf th\u00f4ng qua \u201cM4D Award\u201d<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giai_thuong_M4D_va_triet_ly_phat_trien_ben_vung_cua_PNJ\"><\/span><strong>Gi\u1ea3i th\u01b0\u1edfng M4D v\u00e0 tri\u1ebft l\u00fd ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a PNJ<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gi\u1ea3i th\u01b0\u1edfng M4D \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 gi\u1ea3i th\u01b0\u1edfng th\u01b0\u1eddng ni\u00ean \u0111\u1ea7u ti\u00ean do Vi\u1ec7n Nghi\u00ean c\u1ee9u Truy\u1ec1n th\u00f4ng Ph\u00e1t tri\u1ec3n Vi\u1ec7t Nam t\u1ed5 ch\u1ee9c, nh\u1eb1m m\u1ee5c \u0111\u00edch t\u00f4n vinh c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 d\u1ef1 \u00e1n Marketing h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, th\u00fac \u0111\u1ea9y b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, b\u00ecnh \u0111\u1eb3ng gi\u1edbi \u0111\u1ed3ng th\u1eddi t\u1ea1o ra nhi\u1ec1u gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c kh\u00e1c cho x\u00e3 h\u1ed9i.&nbsp;<\/p>\n\n\n\n<p>PNJ \u0111\u00e3 xu\u1ea5t s\u1eafc \u0111\u01b0\u1ee3c vinh danh b\u1edfi nh\u1eefng chi\u1ebfn d\u1ecbch Marketing hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb t\u1ed1t \u0111\u1eb9p, th\u1ec3 hi\u1ec7n m\u1ea1nh m\u1ebd tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p (CSR). C\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a PNJ c\u00f2n \u0111\u01b0\u1ee3c b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng ch\u00fa \u00fd v\u00e0 \u0111\u01b0a tin, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng v\u00e0 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p y\u00eau th\u01b0\u01a1ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-1-1024x1024.jpg\" alt=\"PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-1\" class=\"wp-image-9279\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-1-1024x1024.jpg 1024w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-1-300x300.jpg 300w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-1-150x150.jpg 150w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-1-768x768.jpg 768w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-1-1536x1536.jpg 1536w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-1-696x696.jpg 696w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-1-1068x1068.jpg 1068w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-1-1920x1920.jpg 1920w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption><em>\u00d4ng Tr\u1ea7n Nguy\u1ec5n Phi Long &#8211; Gi\u00e1m \u0110\u1ed1c Marketing B\u00e1n L\u1ebb PNJ \u0111\u1ea1i di\u1ec7n l\u00ean nh\u1eadn gi\u1ea3i th\u01b0\u1edfng Marketing For Development 2021<\/em><\/figcaption><\/figure>\n\n\n\n<p>\u0110\u1ea1i di\u1ec7n PNJ nh\u1eadn gi\u1ea3i th\u01b0\u1edfng M4D l\u1ea7n n\u00e0y, \u00f4ng Tr\u1ea7n Nguy\u1ec5n Phi Long &#8211; Gi\u00e1m \u0110\u1ed1c Marketing B\u00e1n L\u1ebb chia s\u1ebb: <em>\u201cTri\u1ebft l\u00fd kinh doanh c\u1ee7a PNJ l\u00e0 lu\u00f4n \u0111\u1eb7t l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng v\u00e0 l\u1ee3i \u00edch x\u00e3 h\u1ed9i b\u00ean trong l\u1ee3i \u00edch c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng trong c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh v\u00e0 marketing c\u1ee7a c\u00f4ng ty. Ch\u00fang t\u00f4i \u0111\u00e3, \u0111ang v\u00e0 s\u1ebd c\u00f9ng kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng v\u00e0 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p nh\u00e2n v\u0103n \u0111\u1ebfn x\u00e3 h\u1ed9i.\u201d\u00a0<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_chien_dich_Marketing_day_y_nghia_duoc_vinh_danh_cua_PNJ\"><\/span><strong>C\u00e1c chi\u1ebfn d\u1ecbch Marketing \u0111\u1ea7y \u00fd ngh\u0129a \u0111\u01b0\u1ee3c vinh danh c\u1ee7a PNJ<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\"><blockquote><p>Trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, ch\u00fang ta c\u1ea7n c\u1ea5y &#8220;vi r\u00fat l\u00e2y lan&#8221; \u0111\u1ec3 th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c t\u1ef1 lan to\u1ea3 thay v\u00ec ph\u1ea3i tr\u1ea3 ti\u1ec1n cho vi\u1ec7c truy\u1ec1n th\u00f4ng ch\u00fang.<\/p><p>\u00d4ng <strong>TR\u1ea6N NGUY\u1ec4N PHI LONG<\/strong><\/p><p>Gi\u00e1m \u0111\u1ed1c Marketing B\u00e1n L\u1ebb c\u1ee7a PNJ<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u0110\u01b0\u1ee3c vinh danh t\u1ea1i s\u1ef1 ki\u1ec7n, v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Marketing \u00fd ngh\u0129a kh\u00f4ng ch\u1ec9 cho th\u1ea5y t\u1ea7m nh\u00ecn chuy\u00ean m\u00f4n s\u1eafc b\u00e9n c\u1ee7a PNJ m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n m\u1ea1nh m\u1ebd c\u00e1c gi\u00e1 tr\u1ecb ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng &#8211; y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i n\u1eb1m trong ti\u00eau ch\u00ed c\u1ee7a gi\u1ea3i th\u01b0\u1edfng M4D. PNJ c\u0169ng cho r\u1eb1ng nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng c\u1ea7n \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 r\u1ed9ng r\u00e3i v\u00e0 c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c thi c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00e3 th\u1ef1c s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3.<br><\/p>\n\n\n\n<p>V\u00ec nh\u1eefng m\u1ee5c ti\u00eau \u0111\u1ea7y nh\u00e2n v\u0103n, PNJ thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn b\u1eb1ng s\u1ef1 chung tay c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u201cc\u1ea5y virus\u201d lan t\u1ecfa. C\u1ee5 th\u1ec3, PNJ tr\u00edch m\u1ed9t ph\u1ea7n l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c qua m\u1ed7i h\u00f3a \u0111\u01a1n c\u00f9ng kh\u00e1ch h\u00e0ng \u0111\u00f3ng g\u00f3p cho d\u1ef1 \u00e1n thi\u1ec7n nguy\u1ec7n n\u0103m 2022. H\u00e0nh tr\u00ecnh \u201cgieo duy\u00ean l\u00e0nh\u201d c\u1ee7a C\u00f4ng ty \u0111\u00e3 \u201cn\u1edf r\u1ed9\u201d v\u1edbi s\u1ed1 ti\u1ec1n tr\u00edch \u0111\u01b0\u1ee3c l\u00ean \u0111\u1ebfn 2,3 t\u1ef7 \u0111\u1ed3ng, \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 b\u00e0 con mua s\u1eafm T\u1ebft \u1edf Si\u00eau th\u1ecb mini 0 \u0111\u1ed3ng, nh\u1eb1m t\u1ea1o \u0111i\u1ec1u ki\u1ec7n h\u1ed7 tr\u1ee3 cho c\u00e1c h\u1ed9 gia \u0111\u00ecnh, ng\u01b0\u1eddi lao \u0111\u1ed9ng kh\u00f3 kh\u0103n \u0111\u01b0\u1ee3c mua s\u1eafm c\u00e1c nhu y\u1ebfu ph\u1ea9m \u0111\u1ec3 chu\u1ea9n b\u1ecb \u0111\u00f3n t\u1ebft v\u00e0 vui xu\u00e2n.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-2-1024x670.jpg\" alt=\"PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-2\" class=\"wp-image-9280\" width=\"1024\" height=\"670\" srcset=\"https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-2-1024x670.jpg 1024w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-2-300x196.jpg 300w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-2-768x502.jpg 768w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-2-150x98.jpg 150w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-2-696x455.jpg 696w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-2-1068x699.jpg 1068w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-2-741x486.jpg 741w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/figure>\n\n\n\n<p>Sau th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch <strong><em>Xu\u00e2n<\/em><\/strong>, PNJ ti\u1ebfp t\u1ee5c k\u00e9o d\u00e0i h\u00e0nh tr\u00ecnh \u00fd ngh\u0129a c\u1ee7a m\u00ecnh b\u1eb1ng chi\u1ebfn d\u1ecbch <strong><em>Th\u1ea7n T\u00e0i<\/em><\/strong>. \u201cGamification Marketing\u201d l\u00e0 1 trong nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a truy\u1ec1n th\u00f4ng t\u1ef1 lan t\u1ecfa, trao c\u01a1 h\u1ed9i nh\u1eadn l\u1ed9c \u0111\u1ea7u n\u0103m cho 100% kh\u00e1ch h\u00e0ng. Kh\u00f4ng ch\u1ec9 v\u1eady, v\u1edbi m\u1ed7i l\u01b0\u1ee3t chia s\u1ebb l\u1ed9c Th\u1ea7n t\u00e0i, C\u00f4ng ty s\u1ebd tr\u00edch 5.000 \u0111\u1ed3ng v\u00e0o ho\u1ea1t \u0111\u1ed9ng thi\u1ec7n nguy\u1ec7n trong n\u0103m 2022. Sau ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 c\u00f3 h\u01a1n 100.000 l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng tham gia, chia s\u1ebb v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-3.jpg\" alt=\"PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-3\" class=\"wp-image-9281\" width=\"768\" height=\"960\" srcset=\"https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-3.jpg 768w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-3-240x300.jpg 240w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-3-150x188.jpg 150w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-3-300x375.jpg 300w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2022\/03\/PNJ-duoc-vinh-danh-giai-thuong-marketing-phat-trien-ben-vung-2021-3-696x870.jpg 696w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\"><\/figure>\n\n\n\n<p>V\u1edbi c\u00e1ch l\u00e0m n\u00e0y, PNJ kh\u00f4ng ch\u1ec9 \u0111ang mang \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c, m\u00e0 ch\u00ednh nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh, nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111ang tr\u1edf th\u00e0nh ng\u01b0\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng. C\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00e3 mang \u0111\u1ebfn cho PNJ gi\u1ea3i th\u01b0\u1edfng M4D danh gi\u00e1, th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea1y b\u00e9n v\u1edbi xu h\u01b0\u1edbng, th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00f4ng ty c\u0169ng nh\u01b0 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c PNJ \u0111\u00e3 v\u00e0 \u0111ang c\u1ed1ng hi\u1ebfn, g\u00f3p s\u1ee9c nh\u01b0 th\u1ebf n\u00e0o cho s\u1ef1 ph\u00e1t tri\u1ec3n chung c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PNJ_tiep_tuc_khang_dinh_vi_the_thong_qua_%E2%80%9CM4D_Award%E2%80%9D\"><\/span><strong>PNJ ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf th\u00f4ng qua \u201cM4D Award\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u1eadn gi\u1ea3i th\u01b0\u1edfng M4D Award kh\u00f4ng ch\u1ec9 l\u00e0 ch\u1ee9ng nh\u1eadn th\u00e0nh c\u00f4ng cho chi\u1ebfn d\u1ecbch marketing m\u00e0 c\u00f2n cho th\u1ea5y t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n c\u1ee7a PNJ \u0111ang \u0111\u01b0\u1ee3c gi\u1edbi chuy\u00ean m\u00f4n, c\u1ed9ng \u0111\u1ed3ng \u0111\u00f3n nh\u1eadn t\u00edch c\u1ef1c ra sao. \u0110\u00e2y ch\u00ednh l\u00e0 ti\u1ec1n \u0111\u1ec1 v\u00e0 n\u1ec1n t\u1ea3ng cho nh\u1eefng b\u01b0\u1edbc ti\u1ebfn xa h\u01a1n c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi gi\u00fap C\u00f4ng ty V\u00e0ng B\u1ea1c \u0110\u00e1 Qu\u00fd Ph\u00fa Nhu\u1eadn kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh.<br>M4D Award 2021 \u0111\u00e3 kh\u00e9p l\u1ea1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch r\u1ea5t \u00fd ngh\u0129a t\u1eeb PNJ. \u0110i\u1ec1u n\u00e0y v\u1eeba cho th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u1eeba th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p nh\u00e2n v\u0103n v\u00ec c\u1ed9ng \u0111\u1ed3ng v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i t\u1ed1t \u0111\u1eb9p m\u00e0 x\u00e3 h\u1ed9i h\u01b0\u1edbng \u0111\u1ebfn. PNJ lu\u00f4n theo \u0111u\u1ed5i tri\u1ebft l\u00fd kinh doanh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 lu\u00f4n lu\u00f4n \u0111\u1eb7t<em> l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng v\u00e0 l\u1ee3i \u00edch x\u00e3 h\u1ed9i b\u00ean trong l\u1ee3i \u00edch doanh nghi\u1ec7p!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y 11\/3 v\u1eeba qua t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh \u0111\u00e3 di\u1ec5n ra L\u1ec5 trao gi\u1ea3i Marketing For Development 2021 (M4D 2021) &#8211; gi\u1ea3i th\u01b0\u1edfng nh\u1eb1m t\u00f4n vinh, khuy\u1ebfn kh\u00edch nh\u1eefng s\u00e1ng ki\u1ebfn Marketing h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n cho x\u00e3 h\u1ed9i. L\u00e0 doanh nghi\u1ec7p xu\u1ea5t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/9278"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=9278"}],"version-history":[{"count":4,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/9278\/revisions"}],"predecessor-version":[{"id":9398,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/9278\/revisions\/9398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/9279"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=9278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=9278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=9278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}