{"id":509,"date":"2020-12-25T10:53:33","date_gmt":"2020-12-25T03:53:33","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=509"},"modified":"2020-12-25T10:56:05","modified_gmt":"2020-12-25T03:56:05","slug":"pnj-ra-mat-thuong-hieu-moi-style-by-pnj-huong-den-gioi-tre","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/pnj-ra-mat-thuong-hieu-moi-style-by-pnj-huong-den-gioi-tre\/","title":{"rendered":"PNJ ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi Style by PNJ h\u01b0\u1edbng \u0111\u1ebfn gi\u1edbi tr\u1ebb"},"content":{"rendered":"
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Nh\u00e0 s\u1ea3n xu\u1ea5t n\u1eef trang h\u00e0ng \u0111\u1ea7u v\u1eeba cho ra m\u1eaft d\u00f2ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi mang t\u00ean Style by PNJ nh\u1eafm \u0111\u1ebfn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tr\u1ebb.<\/p>\n

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\"PNJ
PNJ \u0111\u1ea9y m\u1ea1nh ph\u00e2n kh\u00fac h\u01b0\u1edbng \u0111\u1ebfn gi\u1edbi tr\u1ebb<\/figcaption><\/figure>\n<\/div>\n
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C\u1eeda h\u00e0ng Style by PNJ \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o c\u1eeda h\u00e0ng PNJ Next tr\u00ean \u0111\u01b0\u1eddng Hai B\u00e0 Tr\u01b0ng, qu\u1eadn 1. Theo \u00f4ng L\u00ea Tr\u00ed Th\u00f4ng, t\u1ed5ng gi\u00e1m \u0111\u1ed1c PNJ, n\u0103m nay d\u1ef1 ki\u1ebfn s\u1ebd m\u1edf 5 c\u1eeda h\u00e0ng cho d\u00f2ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u00e0y bao g\u1ed3m c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng ri\u00eang \u1edf trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i l\u1eabn m\u00f4 h\u00ecnh t\u00edch h\u1ee3p shop-in-shop.<\/p>\n<\/div>\n

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C\u00e1c s\u1ea3n ph\u1ea9m Style by PNJ s\u1ebd nghi\u00eang v\u1ec1 ph\u00eda trang s\u1ee9c ph\u1ee5 ki\u1ec7n so v\u1edbi s\u1ea3n ph\u1ea9m n\u1eef trang truy\u1ec1n th\u1ed1ng c\u1ee7a PNJ, theo \u00f4ng Th\u00f4ng. Nh\u1eefng ph\u1ee5 ki\u1ec7n \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t theo chu\u1ea9n c\u1ee7a trang s\u1ee9c, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 tinh x\u1ea3o nh\u01b0ng c\u00f3 gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c d\u00f2ng n\u1eef trang cao c\u1ea5p hi\u1ec7n c\u00f3.<\/p>\n<\/div>\n

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\u201cV\u1edbi kh\u00e1ch h\u00e0ng tr\u1ebb, kh\u1ea3 n\u0103ng chi ti\u00eau kh\u00f3 \u0111\u00e1p \u1ee9ng v\u1edbi c\u00e1c d\u00f2ng th\u1eddi trang cao c\u1ea5p, nh\u01b0ng h\u1ecd l\u1ea1i quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn xu h\u01b0\u1edbng th\u1eddi trang, th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh ch\u1ee9 kh\u00f4ng ch\u1ec9 \u1edf s\u1ef1 sang tr\u1ecdng qu\u00fd ph\u00e1i,\u201d CEO PNJ chia s\u1ebb.<\/p>\n<\/div>\n

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Chia s\u1ebb th\u00eam v\u1edbi Forbes Vi\u1ec7t Nam, \u00f4ng Th\u00f4ng cho bi\u1ebft vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m cho gi\u1edbi tr\u1ebb tr\u01b0\u1edbc \u0111\u00e2y ch\u1ee7 y\u1ebfu th\u00f4ng qua c\u00e1c d\u00f2ng PNJ Silver nh\u01b0ng theo m\u1ed9t h\u01b0\u1edbng kh\u00e1c, c\u00f2n v\u1edbi Style by PNJ h\u00e3ng s\u1ebd t\u1eadp trung v\u00e0o c\u00e1 t\u00ednh v\u00e0 phong c\u00e1ch. “PNJ \u0111ang thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn, ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p h\u01a1n cho t\u1eebng nh\u00f3m ti\u00eau d\u00f9ng theo s\u1ee9c mua v\u00e0 nhu c\u1ea7u \u0111\u1ec3 gia t\u0103ng th\u1ecb ph\u1ea7n,” \u00f4ng Th\u00f4ng n\u00f3i.<\/p>\n<\/div>\n

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M\u1ea3ng trang s\u1ee9c \u0111ang tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh cho PNJ, trong m\u1ee5c ti\u00eau duy tr\u00ec v\u1ecb th\u1ebf s\u1ed1 1 tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb trang s\u1ee9c. \u0110\u00e2y c\u0169ng m\u1ea3ng kinh doanh c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn cao h\u01a1n so v\u1edbi kinh doanh v\u00e0ng mi\u1ebfng hay b\u00e1n s\u1ec9.<\/p>\n<\/div>\n

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C\u01a1 c\u1ea5u doanh thu 9 th\u00e1ng n\u0103m 2020 c\u1ee7a PNJ<\/figcaption><\/figure>\n<\/div>\n
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K\u1ebft qu\u1ea3 kinh doanh 9 th\u00e1ng cho th\u1ea5y doanh thu thu\u1ea7n PNJ \u0111\u1ea1t 11.668 t\u1ec9 \u0111\u1ed3ng, gi\u1ea3m nh\u1eb9 0,1% nh\u01b0ng l\u1ee3i nhu\u1eadn gi\u1ea3m h\u01a1n 20% – \u0111\u1ea1t 642 t\u1ec9 \u0111\u1ed3ng. K\u00eanh b\u00e1n l\u1ebb chi\u1ebfm 57%, t\u0103ng so v\u1edbi t\u1ec9 tr\u1ecdng 55% c\u00f9ng k\u1ef3 n\u0103m 2019. Ri\u00eang qu\u00fd 3, PNJ thu h\u1eb9p \u0111\u00e0 gi\u1ea3m tr\u01b0\u1edbc c\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19 v\u1edbi doanh thu gi\u1ea3m 0,3% v\u00e0 l\u1ee3i nhu\u1eadn gi\u1ea3m 2,8% so v\u1edbi c\u00f9ng k\u1ef3.<\/p>\n<\/div>\n

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C\u00f4ng ty ch\u1ee9ng kho\u00e1n BSC \u0111\u00e1nh gi\u00e1 cao PNJ do v\u1eabn t\u0103ng th\u1ecb ph\u1ea7n ng\u00e0nh b\u00e1n l\u1ebb trong b\u1ed1i c\u1ea3nh kh\u00f3 kh\u0103n chung c\u1ee7a ng\u00e0nh. Doanh thu k\u00eanh b\u00e1n s\u1ec9 gi\u1ea3m 40% trong qu\u00fd 3 nh\u01b0ng doanh thu b\u00e1n l\u1ebb t\u0103ng g\u1ea7n 10% so v\u1edbi c\u00f9ng k\u1ef3. Nh\u1edd \u0111\u1ea9y m\u1ea1nh k\u00eanh b\u00e1n l\u1ebb, bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p PNJ \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n<\/div>\n

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N\u0103m 2020, PNJ \u0111\u1eb7t m\u1ee5c ti\u00eau c\u00f3 th\u00eam 31 c\u1eeda h\u00e0ng. T\u00ednh \u0111\u1ebfn cu\u1ed1i th\u00e1ng 9, PNJ c\u00f3 340 c\u1eeda h\u00e0ng. K\u1ec3 t\u1eeb \u0111\u1ea7u n\u0103m c\u00f4ng ty \u0111\u00e3 m\u1edf th\u00eam 24 c\u1eeda h\u00e0ng, n\u00e2ng c\u1ea5p 8 c\u1eeda h\u00e0ng PNJ Gold, c\u00f9ng l\u00fac \u0111\u00f3ng 30 c\u1eeda h\u00e0ng.<\/p>\n<\/div>\n

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Hi\u1ec7n PNJ Gold chi\u1ebfm s\u1ed1 l\u01b0\u1ee3ng nhi\u1ec1u nh\u1ea5t v\u1edbi 296\/340 c\u1eeda h\u00e0ng c\u1ee7a h\u1ec7 th\u1ed1ng chu\u1ed7i c\u1eeda h\u00e0ng trang s\u1ee9c th\u01b0\u01a1ng hi\u1ec7u PNJ.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nh\u00e0 s\u1ea3n xu\u1ea5t n\u1eef trang h\u00e0ng \u0111\u1ea7u v\u1eeba cho ra m\u1eaft d\u00f2ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi mang t\u00ean Style by PNJ nh\u1eafm \u0111\u1ebfn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tr\u1ebb. C\u1eeda h\u00e0ng Style by PNJ \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o c\u1eeda h\u00e0ng PNJ Next tr\u00ean \u0111\u01b0\u1eddng Hai B\u00e0 Tr\u01b0ng, qu\u1eadn 1. Theo \u00f4ng L\u00ea Tr\u00ed Th\u00f4ng, t\u1ed5ng […]<\/p>\n","protected":false},"author":1,"featured_media":513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,3,14],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/509"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=509"}],"version-history":[{"count":1,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/509\/revisions"}],"predecessor-version":[{"id":512,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/509\/revisions\/512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/513"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}