{"id":4951,"date":"2021-07-22T09:13:00","date_gmt":"2021-07-22T02:13:00","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=4951"},"modified":"2021-07-22T09:17:52","modified_gmt":"2021-07-22T02:17:52","slug":"ban-hang-online-tang-truong-manh-pnj-hoan-thanh-60-ke-hoach-loi-nhuan-sau-06-thang-dau-nam-2021","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/ban-hang-online-tang-truong-manh-pnj-hoan-thanh-60-ke-hoach-loi-nhuan-sau-06-thang-dau-nam-2021\/","title":{"rendered":"B\u00e1n h\u00e0ng online t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, PNJ ho\u00e0n th\u00e0nh 60% k\u1ebf ho\u1ea1ch l\u1ee3i nhu\u1eadn sau 06 th\u00e1ng \u0111\u1ea7u n\u0103m 2021"},"content":{"rendered":"\n<p><strong>L\u0169y k\u1ebf 06 th\u00e1ng \u0111\u1ea7u n\u0103m, PNJ \u0111\u1ea1t 11.637 t\u1ef7 \u0111\u1ed3ng doanh thu thu\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 736 t\u1ef7 \u0111\u1ed3ng, l\u1ea7n l\u01b0\u1ee3t t\u0103ng 50,2% v\u00e0 67,4% so v\u1edbi c\u00f9ng k\u1ef3. Nh\u01b0 v\u1eady, k\u1ebft th\u00fac 06 th\u00e1ng \u0111\u1ea7u n\u0103m 2021, PNJ \u0111\u00e3 ho\u00e0n th\u00e0nh 59,9% k\u1ebf ho\u1ea1ch l\u1ee3i nhu\u1eadn 2021.<\/strong><\/p>\n\n\n\n<p>\u0110\u00f3ng g\u00f3p quan tr\u1ecdng v\u00e0o k\u1ebft qu\u1ea3 l\u0169y k\u1ebf 6 th\u00e1ng, doanh thu k\u00eanh l\u1ebb t\u0103ng tr\u01b0\u1edfng 46,8% so v\u1edbi c\u00f9ng k\u1ef3, song song doanh thu k\u00eanh s\u1ec9 t\u0103ng tr\u01b0\u1edfng 28,6%.<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 tr\u00ean, PNJ \u0111\u00e3 tri\u1ec3n khai c\u00e1c k\u1ecbch b\u1ea3n \u1ee9ng ph\u00f3 \u0111\u1ec3 duy tr\u00ec t\u1ed1i \u0111a ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 t\u1ed1i \u01b0u h\u00f3a v\u1eadn h\u00e0nh. Do \u0111\u00f3, PNJ \u0111\u00e3 n\u1ed7 l\u1ef1c \u0111a d\u1ea1ng h\u00f3a k\u00eanh b\u00e1n h\u00e0ng, n\u00e2ng c\u1ea5p m\u00f4 h\u00ecnh c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, khai th\u00e1c t\u1ed1i \u0111a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u2026 Nh\u1edd v\u1eady, t\u1ef7 l\u1ec7 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng tr\u00ean doanh thu \u0111\u01b0\u1ee3c duy tr\u00ec \u1edf m\u1ee9c \u1ed5n \u0111\u1ecbnh. B\u00ean c\u1ea1nh \u0111\u00f3, PNJ c\u0169ng \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u Style by PNJ, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf Pandora theo m\u00f4 h\u00ecnh shop \u2013 in \u2013 shop, m\u1edf \u0111\u1ea7u cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111a th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i PNJ nh\u1eb1m khai th\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1edbi, tranh th\u1ee7 t\u1ec7p kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf, \u0111\u1ed3ng th\u1eddi k\u00edch th\u00edch tr\u1ea3i nghi\u1ec7m v\u00e0 ti\u00eau d\u00f9ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m trong h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng hi\u1ec7u PNJ.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, PNJ c\u0169ng nhanh ch\u00f3ng \u0111\u00e3 tri\u1ec3n khai d\u1ecbch v\u1ee5 giao h\u00e0ng 4h (PNJ4H) t\u1ea1i nhi\u1ec1u khu v\u1ef1c, r\u00fat ng\u1eafn t\u1ed1i \u0111a kho\u1ea3ng c\u00e1ch gi\u1eefa mua s\u1eafm online v\u00e0 offline. Ngo\u00e0i giao h\u00e0ng mi\u1ec5n ph\u00ed, t\u1ed1c \u0111\u1ed9 giao h\u00e0ng online c\u0169ng \u0111\u01b0\u1ee3c PNJ ch\u00fa tr\u1ecdng tri\u1ec3n khai d\u1ecbch v\u1ee5 giao nh\u1eadn t\u1eadn n\u01a1i mi\u1ec5n ph\u00ed cho m\u1ecdi \u0111\u01a1n h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c nh\u1eb1m mang \u0111\u1ebfn nh\u1eefng \u0111\u01a1n h\u00e0ng &#8220;an to\u00e0n v\u00e0 ti\u1ebft ki\u1ec7m&#8221;. Quy tr\u00ecnh \u0111\u00f3ng g\u00f3i v\u00e0 b\u1ea3o qu\u1ea3n h\u00e0ng h\u00f3a c\u1ee7a PNJ tu\u00e2n th\u1ee7 theo ti\u00eau chu\u1ea9n, \u0111\u1ea3m b\u1ea3o an to\u00e0n cho kh\u00e1ch. Nh\u1edd v\u1eady, trong th\u00e1ng 06\/2021, doanh thu k\u00eanh online PNJ t\u0103ng tr\u01b0\u1edfng 317% so v\u1edbi c\u00f9ng k\u1ef3.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh ho\u00e0n th\u00e0nh t\u1ed1t c\u00e1c ch\u1ec9 ti\u00eau kinh doanh trong 06 th\u00e1ng \u0111\u1ea7u n\u0103m, PNJ c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p ti\u00ean phong trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00f2ng ch\u1ed1ng COVID \u2013 19 ngay t\u1eeb khi d\u1ecbch b\u1ec7nh xu\u1ea5t hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam, th\u1ec3 hi\u1ec7n t\u00ecnh th\u1ea7n \u201cQuan t\u00e2m c\u00f9ng ph\u00e1t tri\u1ec3n\u201d c\u1ee7a t\u1eadp \u0111o\u00e0n d\u00e0nh cho c\u1ed9ng \u0111\u1ed3ng Vi\u1ec7t Nam.<\/p>\n\n\n\n<p>Theo \u0111\u00f3, v\u1edbi mong mu\u1ed1n g\u00f3p ch\u00fat s\u1ee9c m\u00ecnh cho c\u00f4ng cu\u1ed9c ch\u1ed1ng d\u1ecbch c\u1ee7a TP.HCM, san s\u1ebb ph\u1ea7n n\u00e0o g\u00e1nh n\u1eb7ng c\u01a1m \u00e1o g\u1ea1o ti\u1ec1n \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi lao \u0111\u1ed9ng ngh\u00e8o, c\u00f4ng nh\u00e2n m\u1ea5t vi\u1ec7c do \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID \u2013 19, <em>Ch\u01b0\u01a1ng tr\u00ecnh <strong>V\u00f2ng Tay Vi\u1ec7t,<\/strong> trong \u0111\u00f3 <strong>Si\u00eau th\u1ecb mini 0 \u0111\u1ed3ng<\/strong> ch\u00ednh l\u00e0 ho\u1ea1t \u0111\u1ed9ng \u00fd ngh\u0129a \u0111\u1ea7u ti\u00ean <\/em><em>&#8211; <\/em><em>th\u1ef1c hi\u1ec7n d\u01b0\u1edbi s\u1ef1 ph\u1ed1i h\u1ee3p t\u1ed5 ch\u1ee9c c\u1ee7a PNJ v\u1edbi&nbsp; S\u1edf C\u00f4ng Th\u01b0\u01a1ng TP.HCM, H\u1ed9i Doanh Nghi\u1ec7p H\u00e0ng Vi\u1ec7t Nam Ch\u1ea5t L\u01b0\u1ee3ng Cao, Trung T\u00e2m H\u1ed7 Tr\u1ee3 Thanh Ni\u00ean C\u00f4ng Nh\u00e2n TP.HCM (YEAC) v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a H\u1ed9i N\u1eef Doanh Nh\u00e2n TP.HCM (Hawee), H\u1ed9i Doanh nh\u00e2n tr\u1ebb TP.HCM (YBA) t\u1eeb ng\u00e0y 26\/06\/2021. <\/em><em>T\u00ednh \u0111\u1ebfn nay \u0111\u00e3<\/em> c\u00f3 17 si\u00eau th\u1ecb mini 0 \u0111\u1ed3ng \u0111\u01b0\u1ee3c m\u1edf ra tr\u00ean \u0111\u1ecba b\u00e0n TP.HCM v\u00e0 3 si\u00eau th\u1ecb t\u1ea1i B\u00ecnh D\u01b0\u01a1ng, C\u1ea7n Th\u01a1, \u0110\u00e0 N\u1eb5ng. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 phi\u00ean b\u1ea3n si\u00eau th\u1ecb mini 0 \u0111\u1ed3ng online d\u00e0nh cho h\u01a1n 5.500 sinh vi\u00ean \u201cm\u1eafc k\u1eb9t\u201d t\u1ea1i c\u00e1c KTX thu\u1ed9c h\u01a1n 70 tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc t\u1ea1i TPHCM. Hi\u1ec7n t\u1ea1i, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c m\u1ea1nh th\u01b0\u1eddng qu\u00e2n, c\u00e1c \u0111\u01a1n v\u1ecb, t\u1eadp th\u1ec3\u2026 v\u1edbi s\u1ed1 ti\u1ec1n l\u00ean \u0111\u1ebfn h\u01a1n 10 t\u1ef7 \u0111\u1ed3ng v\u00e0 trao t\u1eb7ng h\u01a1n h\u00e0ng ch\u1ee5c ng\u00e0n t\u1ea5m v\u00e9 ngh\u0129a t\u00ecnh (m\u1ed7i v\u00e9 200.000 VN\u0110) \u0111\u1ebfn nh\u1eefng ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n, ch\u1ecbu&nbsp; \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 c\u1ee7a \u0111\u1ea1i d\u1ecbch.<\/p>\n\n\n\n<p>V\u1eeba m\u1edbi \u0111\u00e2y, PNJ c\u0169ng \u0111\u00e3 trao t\u1eb7ng 2.000 b\u1ed9 \u0111\u1ed3 b\u1ea3o h\u1ed9 ph\u00f2ng ch\u1ed1ng COVID \u2013 19 cho M\u1eb7t tr\u1eadn T\u1ed5 qu\u1ed1c Vi\u1ec7t Nam TP.HCM v\u1edbi gi\u00e1 tr\u1ecb 500 tri\u1ec7u \u0111\u1ed3ng. Tr\u01b0\u1edbc \u0111\u00f3, PNJ \u0111\u00e3 t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng hi\u1ebfn m\u00e1u nh\u00e2n \u0111\u1ea1o &amp; c\u0169ng \u0111\u00e3 tr\u1ef1c ti\u1ebfp trao t\u1eb7ng 02 t\u1ef7 \u0111\u1ed3ng cho M\u1eb7t tr\u1eadn T\u1ed5 qu\u1ed1c Vi\u1ec7t Nam TP. H\u1ed3 Ch\u00ed Minh \u0111\u1ec3 \u0111\u00f3ng g\u00f3p v\u00e0o qu\u1ef9 Vaccine ph\u00f2ng ch\u1ed1ng COVID \u2013 19. V\u00e0o \u0111\u1ea7u th\u00e1ng 6, c\u00e1c c\u00e1n b\u1ed9 nh\u00e2n vi\u00ean PNJ t\u1ea1i B\u1eafc Giang v\u00e0 B\u1eafc Ninh c\u0169ng \u0111\u00e3 c\u00f3 ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 b\u00e0 con v\u00f9ng t\u00e2m d\u1ecbch b\u1eb1ng c\u00e1ch m\u1edf c\u00e1c si\u00eau th\u1ecb 0 \u0111\u1ed3ng, cung c\u1ea5p nhu y\u1ebfu ph\u1ea9m cho ng\u01b0\u1eddi d\u00e2n n\u01a1i \u0111\u00e2y. Tr\u01b0\u1edbc \u0111\u00f3, PNJ c\u0169ng \u0111\u00e3 c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng h\u1ebft s\u1ee9c thi\u1ebft th\u1ef1c nh\u01b0 trao t\u1eb7ng robot kh\u1eed tr\u00f9ng v\u00e0 c\u00e1c thi\u1ebft b\u1ecb y t\u1ebf tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 \u0111\u1ed3ng cho c\u00e1c b\u1ec7nh vi\u1ec7n t\u1ea1i th\u00e0nh ph\u1ed1 HCM, c\u00e1c b\u1ec7nh vi\u1ec7n t\u1ea1i Qu\u1ea3ng Tr\u1ecb v\u00e0 Qu\u1ea3ng Nam, Qu\u1ea3ng Ng\u00e3i.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u0169y k\u1ebf 06 th\u00e1ng \u0111\u1ea7u n\u0103m, PNJ \u0111\u1ea1t 11.637 t\u1ef7 \u0111\u1ed3ng doanh thu thu\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 736 t\u1ef7 \u0111\u1ed3ng, l\u1ea7n l\u01b0\u1ee3t t\u0103ng 50,2% v\u00e0 67,4% so v\u1edbi c\u00f9ng k\u1ef3. Nh\u01b0 v\u1eady, k\u1ebft th\u00fac 06 th\u00e1ng \u0111\u1ea7u n\u0103m 2021, PNJ \u0111\u00e3 ho\u00e0n th\u00e0nh 59,9% k\u1ebf ho\u1ea1ch l\u1ee3i nhu\u1eadn 2021. \u0110\u00f3ng g\u00f3p quan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14,3,17],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/4951"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=4951"}],"version-history":[{"count":1,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/4951\/revisions"}],"predecessor-version":[{"id":4953,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/4951\/revisions\/4953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/4952"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=4951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=4951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=4951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}