{"id":3437,"date":"2021-05-20T09:35:58","date_gmt":"2021-05-20T02:35:58","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=3437"},"modified":"2021-05-20T09:36:01","modified_gmt":"2021-05-20T02:36:01","slug":"pnj-dat-hon-486-ke-hoach-lai-rong-sau-4-thang-dau-nam","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/pnj-dat-hon-486-ke-hoach-lai-rong-sau-4-thang-dau-nam\/","title":{"rendered":"PNJ \u0111\u1ea1t h\u01a1n 48,6% k\u1ebf ho\u1ea1ch l\u00e3i r\u00f2ng sau 4 th\u00e1ng \u0111\u1ea7u n\u0103m"},"content":{"rendered":"\n<p><strong>L\u0169y k\u1ebf 4 th\u00e1ng \u0111\u1ea7u n\u0103m, PNJ \u0111\u1ea1t 9.033 t\u1ef7 \u0111\u1ed3ng doanh thu thu\u1ea7n, 598 t\u1ef7 \u0111\u1ed3ng l\u00e3i r\u00f2ng, l\u1ea7n l\u01b0\u1ee3t t\u0103ng 64,1% v\u00e0 95,3% so v\u1edbi c\u00f9ng k\u1ef3. Nh\u01b0 v\u1eady, PNJ \u0111\u00e3 \u0111\u1ea1t h\u01a1n 48,6% k\u1ebf ho\u1ea1ch l\u00e3i r\u00f2ng n\u0103m 2021.<\/strong><\/p>\n\n\n\n<p>Ri\u00eang th\u00e1ng 4\/2021, PNJ ghi nh\u1eadn doanh thu thu\u1ea7n \u0111\u1ea1t 1.851 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 269% so v\u1edbi c\u00f9ng k\u1ef3, v\u00e0 l\u00e3i r\u00f2ng \u0111\u1ea1t 85 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 183% so v\u1edbi c\u00f9ng k\u1ef3. C\u1ee5 th\u1ec3, doanh thu k\u00eanh l\u1ebb \u0111\u00f3ng g\u00f3p 61,5%, qua \u0111\u00f3 \u0111\u01b0a doanh thu l\u0169y k\u1ebf k\u00eanh l\u1ebb t\u0103ng 60,1% so v\u1edbi 4\/2020. Con s\u1ed1 n\u00e0y cho th\u1ea5y hi\u1ec7u qu\u1ea3 t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ri\u00eang bi\u1ec7t cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1eb1m gia t\u0103ng tr\u1ea3i nghi\u1ec7m, \u0111\u1eb7c bi\u1ec7t l\u00e0 chu\u1ed7i ch\u01b0\u01a1ng tr\u00ecnh nh\u00e2n d\u1ecbp sinh nh\u1eadt 33 n\u0103m c\u1ee7a PNJ. B\u00ean c\u1ea1nh \u0111\u00f3, doanh thu k\u00eanh s\u1ec9 d\u00e1nh d\u1ea5u s\u1ef1 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd v\u00e0 t\u0103ng g\u1ea7n 383% so v\u1edbi c\u00f9ng k\u1ef3, \u0111\u00f3ng g\u00f3p h\u01a1n 17% v\u00e0o c\u01a1 c\u1ea5u doanh thu so v\u1edbi con s\u1ed1 13,3% c\u1ee7a th\u00e1ng 4\/2020.<\/p>\n\n\n\n<p>Trong khi \u0111\u00f3, m\u1ea3ng v\u00e0ng mi\u1ebfng chi\u1ebfm 20,2% trong c\u01a1 c\u1ea5u so v\u1edbi con s\u1ed1 37,6% c\u1ee7a c\u00f9ng k\u1ef3, nh\u01b0ng l\u0169y k\u1ebf 4 th\u00e1ng v\u01b0\u1ee3t 69,6%. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c t\u1eeb qu\u00e1 tr\u00ecnh chuy\u1ec3n h\u00f3a m\u1ea1ng l\u01b0\u1edbi b\u00e1n l\u1ebb nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a doanh thu tr\u00ean t\u1eebng c\u1eeda h\u00e0ng, c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 t\u1eeb ho\u1ea1t \u0111\u1ed9ng gia t\u0103ng c\u1eeda h\u00e0ng \u0111\u1ed9c l\u1eadp v\u00e0 gi\u1ea3m d\u1ea7n c\u00e1c c\u1eeda h\u00e0ng trong c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i. \u0110\u1ed3ng th\u1eddi, ho\u1ea1t \u0111\u1ed9ng t\u00e1i c\u1ea5u tr\u00fac nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a h\u00e0ng t\u1ed3n kho, ti\u1ebft gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t g\u00f3p ph\u1ea7n quan tr\u1ecdng \u0111\u01b0a bi\u00ean l\u00e3i g\u1ed9p th\u00e1ng 4 t\u0103ng 5,8% so v\u1edbi c\u00f9ng k\u1ef3, \u0111\u1ea1t 18,3%. Trong th\u00e1ng 4, PNJ \u0111\u00e3 m\u1edf m\u1edbi 2 c\u1eeda h\u00e0ng Style by PNJ v\u00e0 1 c\u1eeda h\u00e0ng CAO theo m\u00f4 h\u00ecnh shop in shop. T\u00ednh \u0111\u1ebfn cu\u1ed1i th\u00e1ng 4, m\u1ea1ng l\u01b0\u1edbi b\u00e1n l\u1ebb c\u1ee7a PNJ c\u00f3 340 c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a k\u1ebf ho\u1ea1ch m\u1ee5c ti\u00eau 2021, m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc \u0111i k\u1ebf ti\u1ebfp c\u1ee7a PNJ l\u00e0 \u0111\u01b0a trang s\u1ee9c Pandora v\u00e0o h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i nh\u1eb1m khai th\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1edbi, c\u1ed9ng h\u01b0\u1edfng gia t\u0103ng doanh s\u1ed1 tr\u00ean t\u1eadp kh\u00e1ch h\u00e0ng c\u0169 th\u00f4ng qua k\u00edch th\u00edch tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan, l\u1ea5n s\u00e2n sang c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c gi\u00e1 v\u1eeba ph\u1ea3i, ph\u00f9 h\u1ee3p nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng, l\u1ee9a tu\u1ed5i, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a kh\u00f4ng gian, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn \u2013 \u0111i\u1ec1u m\u00e0 Style by PNJ \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t trong th\u1eddi gian v\u1eeba qua. V\u00e0 Pandora s\u1ebd l\u00e0 kh\u1edfi \u0111\u1ea7u cho ti\u1ebfn tr\u00ecnh \u0111a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng PNJ. B\u01b0\u1edbc \u0111i n\u00e0y c\u0169ng nh\u1eb1m g\u00f3p ph\u1ea7n gi\u00fap PNJ th\u00edch \u1ee9ng v\u1edbi xu h\u01b0\u1edbng t\u00e2m l\u00fd ti\u00eau d\u00f9ng trong th\u1eddi \u0111\u1ea1i b\u00ecnh th\u01b0\u1eddng m\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u0169y k\u1ebf 4 th\u00e1ng \u0111\u1ea7u n\u0103m, PNJ \u0111\u1ea1t 9.033 t\u1ef7 \u0111\u1ed3ng doanh thu thu\u1ea7n, 598 t\u1ef7 \u0111\u1ed3ng l\u00e3i r\u00f2ng, l\u1ea7n l\u01b0\u1ee3t t\u0103ng 64,1% v\u00e0 95,3% so v\u1edbi c\u00f9ng k\u1ef3. Nh\u01b0 v\u1eady, PNJ \u0111\u00e3 \u0111\u1ea1t h\u01a1n 48,6% k\u1ebf ho\u1ea1ch l\u00e3i r\u00f2ng n\u0103m 2021. Ri\u00eang th\u00e1ng 4\/2021, PNJ ghi nh\u1eadn doanh thu thu\u1ea7n \u0111\u1ea1t 1.851 t\u1ef7 \u0111\u1ed3ng, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,3,14],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/3437"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=3437"}],"version-history":[{"count":3,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/3437\/revisions"}],"predecessor-version":[{"id":3496,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/3437\/revisions\/3496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/3438"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=3437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=3437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=3437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}