{"id":3011,"date":"2021-04-19T11:44:09","date_gmt":"2021-04-19T04:44:09","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=3011"},"modified":"2021-04-19T11:44:12","modified_gmt":"2021-04-19T04:44:12","slug":"tham-vong-lai-ky-luc-cua-pnj","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/tham-vong-lai-ky-luc-cua-pnj\/","title":{"rendered":"Tham v\u1ecdng l\u00e3i k\u1ef7 l\u1ee5c c\u1ee7a PNJ"},"content":{"rendered":"\n

Sau khi \u0111\u1ee9t m\u1ea1ch t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn 5 n\u0103m li\u00ean ti\u1ebfp v\u00ec d\u1ecbch b\u1ec7nh, PNJ l\u00ean k\u1ebf ho\u1ea1ch l\u00e3i sau thu\u1ebf n\u0103m nay t\u0103ng v\u1ecdt l\u00ean 1.230 t\u1ef7 \u0111\u1ed3ng.<\/p>\n\n\n\n

Sau “n\u0103m Covid th\u1ee9 nh\u1ea5t” b\u1ecb ch\u1eefng l\u1ea1i, PNJ th\u1ec3 hi\u1ec7n tham v\u1ecdng tr\u1edf l\u1ea1i \u0111\u00e0 t\u0103ng nhanh nh\u01b0 tr\u01b0\u1edbc. T\u1ea1i phi\u00ean h\u1ecdp th\u01b0\u1eddng ni\u00ean s\u00e1ng 17\/4, c\u00f4ng ty n\u00e0y \u0111\u1eb7t m\u1ee5c ti\u00eau doanh thu thu\u1ea7n n\u0103m nay h\u01a1n 21.000 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u00e3i sau thu\u1ebf 1.229 t\u1ef7 \u0111\u1ed3ng, l\u1ea7n l\u01b0\u1ee3t h\u01a1n n\u0103m ngo\u00e1i 20% v\u00e0 15%.<\/p>\n\n\n\n

So v\u1edbi d\u1ef1 ph\u00f3ng c\u1ee7a c\u00e1c c\u00f4ng ty ch\u1ee9ng kho\u00e1n, PNJ \u0111\u1eb7t k\u1ebf ho\u1ea1ch doanh thu cao h\u01a1n 6-14%, nh\u01b0ng l\u1ee3i nhu\u1eadn l\u1ea1i th\u1ea5p h\u01a1n kho\u1ea3ng 10%.<\/p>\n\n\n\n

V\u00ed d\u1ee5, C\u00f4ng ty Ch\u1ee9ng kho\u00e1n Ph\u00fa H\u01b0ng v\u1edbi quan \u0111i\u1ec3m th\u1eadn tr\u1ecdng cho r\u1eb1ng doanh thu n\u0103m nay c\u1ee7a PNJ ch\u1ec9 18.440 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn nh\u00edch nh\u1eb9 l\u00ean 1.097 t\u1ef7 \u0111\u1ed3ng. Vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng h\u00e0ng nh\u1eadp kh\u1ea9u v\u00ec m\u1eabu m\u00e3 \u0111\u1eb9p v\u00e0 suy tho\u00e1i kinh t\u1ebf, bi\u1ebfn \u0111\u1ed9ng b\u1ea5t th\u01b0\u1eddng c\u1ee7a gi\u00e1 v\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 l\u1ef1c h\u00e3m khi\u1ebfn t\u0103ng tr\u01b0\u1edfng c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ea1t m\u1ed9t ch\u1eef s\u1ed1.<\/p>\n\n\n\n

C\u00f4ng ty Ch\u1ee9ng kho\u00e1n BSC l\u1ea1i k\u1ef3 v\u1ecdng doanh thu \u0111\u1ea1t 19.830 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u00e3i sau thu\u1ebf 1.338 t\u1ef7 \u0111\u1ed3ng. D\u1ef1 \u0111o\u00e1n n\u00e0y \u0111\u01b0a ra tr\u00ean c\u01a1 s\u1edf ng\u00e0nh b\u00e1n l\u1ebb trang s\u1ee9c s\u1ebd ph\u1ee5c h\u1ed3i, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n nh\u1edd t\u0103ng c\u1eeda h\u00e0ng \u1edf khu v\u1ef1c c\u1ea5p 2, c\u1ea5p 3 v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn do t\u00e1i c\u01a1 c\u1ea5u s\u1ea3n ph\u1ea9m v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed.<\/p>\n\n\n\n

B\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung \u2013 Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb PNJ cho bi\u1ebft, khi th\u00f4ng b\u00e1o k\u1ebf ho\u1ea1ch n\u00e0y, nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 th\u1eafc m\u1eafc c\u00f4ng ty c\u00f3 t\u1ef1 tin hay phi\u00eau l\u01b0u qu\u00e1 kh\u00f4ng. Tuy nhi\u00ean, b\u00e0 cho r\u1eb1ng tri\u1ec3n v\u1ecdng kinh doanh n\u0103m nay s\u00e1ng s\u1ee7a h\u01a1n nh\u1edd d\u1ecbch b\u1ec7nh l\u1eafng d\u1ecbu v\u00e0 kinh t\u1ebf h\u1ed3i ph\u1ee5c. Do \u0111\u00f3, k\u1ebf ho\u1ea1ch t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1 nh\u1eb1m \u0111\u1ea1t m\u1ee9c cao k\u1ef7 l\u1ee5c t\u1eeb khi th\u00e0nh l\u1eadp \u0111\u1ebfn nay ho\u00e0n to\u00e0n kh\u1ea3 thi.<\/p>\n\n\n\n

“Ch\u00fang t\u00f4i \u0111\u00e3 h\u1ebft s\u1ee9c nghi\u00eam t\u00fac chu\u1ea9n b\u1ecb k\u1ef9 c\u00e0ng, \u0111\u1ea7u t\u01b0 c\u00f3 tr\u1ecdng t\u00e2m \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng nhanh trong hai n\u0103m t\u1edbi”, b\u00e0 Dung n\u00f3i.<\/p>\n\n\n\n

\"Tham<\/figure>\n\n\n\n

Ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u PNJ th\u1eeba nh\u1eadn, h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh ch\u01b0a t\u1ed1i \u01b0u n\u00ean n\u0103m nay s\u1ebd c\u1ea3i thi\u1ec7n \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u00eam chi ph\u00ed v\u00e0 n\u0103ng su\u1ea5t lao \u0111\u1ed9ng. C\u00f4ng ty d\u1ef1 ki\u1ebfn m\u1edf th\u00eam 40-45 c\u1eeda h\u00e0ng v\u1edbi thi\u1ebft k\u1ebf theo \u0111\u1eb7c t\u00ednh c\u1ee7a t\u1eebng khu v\u1ef1c, \u0111\u1ea7u t\u01b0 thi\u1ebft b\u1ecb cho nh\u00e0 m\u00e1y ch\u1ebf t\u00e1c v\u00e0 kinh doanh trang s\u1ee9c. C\u00e1c d\u1ef1 \u00e1n c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u1ee5c v\u1ee5 kinh doanh c\u0169ng \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p, nh\u1ea5t l\u00e0 thu\u1eadt to\u00e1n d\u1ef1 b\u00e1o v\u00e0 \u0111i\u1ec1u ph\u1ed1i h\u00e0ng ho\u00e1.<\/p>\n\n\n\n

Theo b\u00e0 Dung, n\u0103m ngo\u00e1i khi ng\u00e0nh b\u00e1n l\u1ebb t\u0103ng tr\u01b0\u1edfng \u00e2m, nhi\u1ec1u c\u00f4ng ty c\u00f9ng ng\u00e0nh gi\u1ea3i th\u1ec3 th\u00ec PNJ v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c doanh s\u1ed1 \u0111i l\u00ean. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a th\u1ecb ph\u1ea7n c\u1ee7a c\u00f4ng ty \u0111\u00e3 c\u1ea3i thi\u1ec7n r\u1ea5t nhi\u1ec1u. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u01a1 s\u1edf \u0111\u1ec3 ban l\u00e3nh \u0111\u1ea1o tin t\u01b0\u1edfng c\u00e1c ch\u1ec9 ti\u00eau t\u00e0i ch\u00ednh v\u01b0\u1ee3t tr\u1ed9i h\u01a1n n\u0103m ngo\u00e1i.<\/p>\n\n\n\n

\"Tham<\/figure>\n\n\n\n

\u00d4ng L\u00ea Tr\u00ed Th\u00f4ng \u2013 T\u1ed5ng gi\u00e1m \u0111\u1ed1c C\u00f4ng ty c\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0111\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) b\u1ed5 sung, \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn c\u00f2n \u0111\u1ebfn t\u1eeb vi\u1ec7c kh\u00e1ch h\u00e0ng \u1edf c\u00e1c th\u00e0nh ph\u1ed1 c\u1ea5p 1, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m tr\u1ebb tu\u1ed5i, v\u1eabn c\u00f3 nhu c\u1ea7u m\u1edbi. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ea5p 2 v\u00e0 c\u1ea5p 3 d\u01b0 \u0111\u1ecba c\u0169ng r\u1ea5t l\u1edbn n\u00ean c\u00f4ng ty \u0111ang gia t\u0103ng \u0111\u1ed9 ph\u00e2n gi\u1ea3i trong ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

“Ch\u00fang t\u00f4i quan s\u00e1t v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng qua ch\u00ednh h\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd. V\u00ed d\u1ee5 nh\u01b0 kh\u00e1ch h\u00e0ng \u1edf nh\u1eefng th\u00e0nh ph\u1ed1 nh\u1ecf, n\u00f4ng th\u00f4n chu\u1ed9ng c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 h\u00e0m l\u01b0\u1ee3ng v\u00e0ng cao, gi\u00e1 b\u00e1n c\u1ea1nh tranh n\u00ean ch\u00fang t\u00f4i \u01b0u ti\u00ean thi\u1ebft k\u1ebf ri\u00eang s\u1ea3n ph\u1ea9m cho h\u1ecd”, \u00f4ng Th\u00f4ng n\u00f3i.<\/p>\n\n\n\n

Theo \u00f4ng Th\u00f4ng, nh\u00ecn l\u01b0\u1edbt qua th\u00ec b\u00e3o tuy\u1ebft \u0111\u00e3 tan nh\u01b0ng con \u0111\u01b0\u1eddng c\u1ee7a PNJ \u0111ang \u0111i v\u1eabn ti\u1ec1m \u1ea9n nhi\u1ec1u kh\u00fac quanh co v\u00e0 tr\u01a1n tr\u01b0\u1ee3t. C\u00f4ng ty \u0111ang tranh th\u1ee7 giai \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng thu\u1eadn l\u1ee3i \u0111\u1ec3 t\u0103ng t\u1ed1c, ph\u00f2ng h\u1edd nh\u1eefng t\u00ecnh hu\u1ed1ng x\u1ea5u l\u00e0 d\u1ecbch b\u1ec7nh b\u00f9ng ph\u00e1t tr\u1edf l\u1ea1i trong th\u1eddi gian t\u1edbi. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n qua k\u1ebft qu\u1ea3 kinh doanh qu\u00fd I t\u0103ng nhanh so v\u1edbi m\u1eb7t b\u1eb1ng chung. C\u1ee5 th\u1ec3, doanh thu cao h\u01a1n c\u00f9ng k\u1ef3 43%, l\u1ee3i nhu\u1eadn sau thu\u1ebf t\u0103ng 27%, k\u00eanh tr\u1ef1c tuy\u1ebfn t\u0103ng 400% v\u00e0 doanh s\u1ed1 ng\u00e0y Th\u1ea7n T\u00e0i, Qu\u1ed1c t\u1ebf ph\u1ee5 n\u1eef \u0111\u1ec1u l\u1eadp k\u1ef7 l\u1ee5c.<\/p>\n\n\n\n

C\u0169ng t\u1ea1i \u0111\u1ea1i h\u1ed9i s\u00e1ng nay, \u00f4ng Th\u00f4ng cho bi\u1ebft, doanh thu thu\u1ea7n n\u0103m ngo\u00e1i t\u0103ng 3% l\u00ean 17.150 t\u1ef7 \u0111\u1ed3ng. Nh\u1eefng n\u0103m tr\u01b0\u1edbc c\u00e1c ch\u1ec9 ti\u00eau n\u00e0y t\u0103ng m\u1ea1nh, c\u00f3 n\u0103m h\u01a1n 32%, nh\u01b0ng trong d\u1ecbch b\u1ec7nh th\u00ec vi\u1ec7c b\u1ea3o to\u00e0n chu\u1ed7i t\u0103ng tr\u01b0\u1edfng \u0111\u00e3 l\u00e0 th\u00e0nh c\u00f4ng. “Sau \u0111\u1ee3t d\u1ecbch \u0111\u1ea7u n\u0103m ngo\u00e1i, ch\u00fang t\u00f4i d\u1ef1 b\u00e1o con \u0111\u01b0\u1eddng s\u1ebd nhi\u1ec1u m\u00e2y m\u00f9 v\u00e0 g\u1eadp gh\u1ec1nh nh\u01b0ng th\u1ef1c t\u1ebf ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u”, \u00f4ng Th\u00f4ng n\u00f3i.<\/p>\n\n\n\n

Ng\u01b0\u1eddi d\u00e2n th\u1eaft l\u01b0ng bu\u1ed9c b\u1ee5ng, c\u00e1c ti\u1ec7m v\u00e0ng chuy\u1ec3n sang tr\u1ea1ng th\u00e1i ng\u1ee7 \u0111\u00f4ng, h\u1ee3p \u0111\u1ed3ng xu\u1ea5t kh\u1ea9u thi\u1ebft h\u1ee5t bu\u1ed9c c\u00f4ng ty ch\u1ea5p nh\u1eadn \u0111\u1ee9t chu\u1ed7i t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn li\u00ean t\u1ee5c t\u1eeb n\u0103m 2015. Nh\u1eefng k\u1ebf ho\u1ea1ch cho c\u00e1c m\u00f9a cao \u0111i\u1ec3m \u0111\u1ec1u hu\u1ef7 b\u1ecf v\u00e0o ph\u00fat ch\u00f3t, thay chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng d\u00e0n tr\u1ea3i sang nh\u1eafm ch\u00ednh x\u00e1c t\u1eebng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

Tr\u01b0\u1edbc \u0111\u00e2y m\u1ed7i n\u0103m c\u00f4ng ty c\u00f3 6 ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb \u0111\u1ed3ng lo\u1ea1t t\u1eeb B\u1eafc ch\u00ed Nam. N\u0103m ngo\u00e1i, c\u00f4ng ty chuy\u1ec3n sang m\u1ed9t th\u00e1ng l\u00e0m 4 ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0ng t\u1eadp trung v\u00e0o t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. B\u00e0i to\u00e1n t\u1eadp trung \u1edf ph\u00e2n kh\u00fac n\u00e0o, \u1edf \u0111\u00e2u \u0111\u1ec1u gi\u1ea3i b\u1eb1ng c\u00e1ch d\u00f9ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

T\u1ed1c \u0111\u1ed9 m\u1edf c\u1eeda h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ti\u1ebft, ch\u1ec9 t\u1eadp trung khai th\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f3 v\u1ecb th\u1ebf t\u1ed1t \u0111\u1ec3 ch\u1edd th\u1ecb tr\u01b0\u1eddng ph\u1ee5c h\u1ed3i. N\u0103m ngo\u00e1i c\u00f4ng ty m\u1edf 29 c\u1eeda h\u00e0ng trang s\u1ee9c v\u00e0ng v\u00e0 \u0111\u00f3ng 36 c\u1eeda h\u00e0ng. C\u00e1c c\u1eeda h\u00e0ng \u0111\u00f3ng h\u1ea7u h\u1ebft kinh doanh trang s\u1ee9c b\u1ea1c, n\u1eb1m trong c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i c\u00f3 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u1ea5p v\u00e0 chi ph\u00ed thu\u00ea cao. T\u1eadn d\u1ee5ng s\u1ee9c mua h\u1ed3i ph\u1ee5c trong nh\u1eefng th\u00e1ng cu\u1ed1i n\u0103m, c\u00f4ng ty ra m\u1eaft th\u00eam nh\u00e3n hi\u1ec7u trang s\u1ee9c v\u00e0 ph\u1ee5 ki\u1ec7n d\u00e0nh cho gi\u1edbi tr\u1ebb.<\/p>\n\n\n\n

“Ch\u00fang t\u00f4i mi\u1ec7t m\u00e0i leo d\u1ed1c gi\u1eefa m\u1ed9t c\u01a1n b\u00e3o tuy\u1ebft, ch\u1ec9 \u0111\u1ebfn nh\u1eefng ng\u00e0y cu\u1ed1i m\u1edbi th\u1edf ph\u00e0o nh\u1eb9 nh\u00f5m khi \u0111\u00e3 v\u1ec1 \u0111\u00edch”, \u00f4ng Th\u00f4ng n\u00f3i.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sau khi \u0111\u1ee9t m\u1ea1ch t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn 5 n\u0103m li\u00ean ti\u1ebfp v\u00ec d\u1ecbch b\u1ec7nh, PNJ l\u00ean k\u1ebf ho\u1ea1ch l\u00e3i sau thu\u1ebf n\u0103m nay t\u0103ng v\u1ecdt l\u00ean 1.230 t\u1ef7 \u0111\u1ed3ng. Sau “n\u0103m Covid th\u1ee9 nh\u1ea5t” b\u1ecb ch\u1eefng l\u1ea1i, PNJ th\u1ec3 hi\u1ec7n tham v\u1ecdng tr\u1edf l\u1ea1i \u0111\u00e0 t\u0103ng nhanh nh\u01b0 tr\u01b0\u1edbc. T\u1ea1i phi\u00ean h\u1ecdp th\u01b0\u1eddng ni\u00ean […]<\/p>\n","protected":false},"author":1,"featured_media":3013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,3,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/3011"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=3011"}],"version-history":[{"count":2,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/3011\/revisions"}],"predecessor-version":[{"id":3015,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/3011\/revisions\/3015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/3013"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=3011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=3011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=3011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}