{"id":3005,"date":"2021-04-19T11:40:12","date_gmt":"2021-04-19T04:40:12","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=3005"},"modified":"2021-04-19T11:40:13","modified_gmt":"2021-04-19T04:40:13","slug":"doanh-thu-cua-pnj-cao-ky-luc","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/doanh-thu-cua-pnj-cao-ky-luc\/","title":{"rendered":"Doanh thu c\u1ee7a PNJ cao k\u1ef7 l\u1ee5c"},"content":{"rendered":"\n

Doanh thu qu\u00fd I c\u1ee7a PNJ \u01b0\u1edbc t\u00ednh v\u01b0\u1ee3t 7.000 t\u1ef7 \u0111\u1ed3ng, m\u1ee9c cao nh\u1ea5t trong l\u1ecbch s\u1eed doanh nghi\u1ec7p.<\/p>\n\n\n\n

T\u1ea1i \u0111\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng th\u01b0\u1eddng ni\u00ean 2021 t\u1ed5 ch\u1ee9c s\u00e1ng 17\/4, T\u1ed5ng gi\u00e1m \u0111\u1ed1c PNJ L\u00ea Tr\u00ed Th\u00f4ng chia s\u1ebb doanh thu qu\u00fd I c\u1ee7a c\u00f4ng ty t\u0103ng 43% so v\u1edbi c\u00f9ng k\u1ef3 2020, \u0111\u1ea1t kho\u1ea3ng 7.150 t\u1ef7 \u0111\u1ed3ng. \u0110\u00e2y l\u00e0 m\u1ee9c doanh thu trong m\u1ed9t qu\u00fd cao nh\u1ea5t trong l\u1ecbch s\u1eed c\u00f4ng ty. L\u1ee3i nhu\u1eadn sau thu\u1ebf \u01b0\u1edbc t\u00ednh t\u0103ng 27%, \u0111\u1ea1t h\u01a1n 500 t\u1ef7 \u0111\u1ed3ng.<\/p>\n\n\n\n

N\u1ebfu so v\u1edbi qu\u00fd I\/2019 l\u00e0 th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc d\u1ecbch, doanh s\u1ed1 c\u1ee7a PNJ t\u0103ng kho\u1ea3ng 30%. \u00d4ng Th\u00f4ng c\u0169ng cho hay c\u00f4ng ty ph\u00e1 nhi\u1ec1u k\u1ef7 l\u1ee5c v\u1ec1 doanh s\u1ed1 trong ng\u00e0y th\u1ea7n t\u00e0i, 8\/3 trong qu\u00fd I.<\/p>\n\n\n\n

Tr\u1ea3 l\u1eddi Zing v\u1ec1 nguy\u00ean nh\u00e2n t\u1ed1c \u0111\u1ed9 t\u0103ng l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n t\u0103ng doanh thu, CEO PNJ cho bi\u1ebft doanh s\u1ed1 v\u00e0ng mi\u1ebfng c\u1ee7a c\u00f4ng ty t\u0103ng v\u1ecdt trong qu\u00fd I nh\u01b0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn cao. Th\u00eam v\u00e0o \u0111\u00f3, gi\u00e1 v\u00e0ng t\u1eeb \u0111\u1ea7u n\u0103m \u0111\u1ebfn nay c\u0169ng c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m.<\/p>\n\n\n\n

N\u0103m 2021, PNJ \u0111\u1eb7t m\u1ee5c ti\u00eau doanh thu thu\u1ea7n 21.006 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 20% so v\u1edbi k\u1ebft qu\u1ea3 2020. L\u1ee3i nhu\u1eadn sau thu\u1ebf d\u1ef1 ki\u1ebfn \u0111\u1ea1t 1.230 t\u1ef7, cao h\u01a1n 15% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. T\u1ef7 l\u1ec7 c\u1ed5 t\u1ee9c gi\u1eef nguy\u00ean \u1edf m\u1ee9c 20%. So v\u1edbi k\u1ebf ho\u1ea1ch n\u0103m, PNJ ho\u00e0n th\u00e0nh 34% m\u1ee5c ti\u00eau doanh thu v\u00e0 h\u01a1n 40% ch\u1ec9 ti\u00eau l\u1ee3i nhu\u1eadn ch\u1ec9 sau 1\/4 th\u1eddi gian.<\/p>\n\n\n\n

\u00d4ng Th\u00f4ng nh\u1ea5n m\u1ea1nh trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng chung \u0111i xu\u1ed1ng v\u00e0 nhi\u1ec1u doanh nghi\u1ec7p trong ng\u00e0nh ph\u1ea3i thu h\u1eb9p ho\u1ea1t \u0111\u1ed9ng, th\u1eadm ch\u00ed d\u1eebng kinh doanh, doanh s\u1ed1 c\u1ee7a PNJ v\u1eabn t\u0103ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00f4ng ty l\u1ea5y \u0111\u01b0\u1ee3c th\u00eam \u0111\u00e1ng k\u1ec3 th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n

Song song v\u1edbi t\u0103ng tr\u01b0\u1edfng k\u1ebft qu\u1ea3 kinh doanh, c\u1ed5 phi\u1ebfu c\u1ee7a PNJ c\u0169ng \u0111\u00e3 t\u0103ng v\u01b0\u1ee3t m\u1ed1c tr\u01b0\u1edbc d\u1ecbch, hi\u1ec7n \u1edf v\u00f9ng gi\u00e1 90.900 \u0111\u1ed3ng. \u201cT\u00f4i tin t\u01b0\u1edfng gi\u00e1 tr\u1ecb th\u1eadt c\u1ee7a PNJ s\u1ebd c\u00f2n cao h\u01a1n n\u1eefa\u201d, \u00f4ng Th\u00f4ng n\u00f3i v\u1edbi c\u1ed5 \u0111\u00f4ng.<\/p>\n\n\n\n

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Tuy nhi\u00ean, CEO PNJ \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng n\u0103m nay d\u00f9 thu\u1eadn l\u1ee3i h\u01a1n 2020 nh\u01b0ng v\u1eabn c\u00f2n nh\u1eefng y\u1ebfu t\u1ed1 b\u1ea5t \u0111\u1ecbnh. Do \u0111\u00f3, c\u00f4ng ty v\u1eabn c\u1ea9n tr\u1ecdng, chu\u1ea9n b\u1ecb k\u1ecbch b\u1ea3n cho nh\u1eefng t\u00ecnh hu\u1ed1ng ph\u1ee9c t\u1ea1p v\u00e0 tranh th\u1ee7 th\u1eddi c\u01a1 t\u0103ng t\u1ed1c nhanh nh\u1ea5t khi th\u1ecb tr\u01b0\u1eddng thu\u1eadn l\u1ee3i.<\/p>\n\n\n\n

\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a PNJ theo \u00f4ng Th\u00f4ng v\u1eabn c\u00f2n l\u1edbn v\u00e0 t\u1eadp trung \u1edf nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn. C\u00f4ng ty \u0111\u00e3 tung ra d\u00f2ng s\u1ea3n ph\u1ea9m ri\u00eang cho ph\u00e2n kh\u00fac n\u00e0y v\u00e0 \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u0103ng tr\u01b0\u1edfng ban \u0111\u1ea7u t\u1ed1t. C\u00e1c th\u00e0nh ph\u1ed1 nh\u1ecf h\u01a1n hay khu v\u1ef1c n\u00f4ng th\u00f4n c\u0169ng l\u00e0 nh\u1eefng khu v\u1ef1c c\u00f2n d\u01b0 \u0111\u1ecba cho c\u00f4ng ty.<\/p>\n\n\n\n

\u0110\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng PNJ c\u0169ng th\u00f4ng qua k\u1ebf ho\u1ea1ch ph\u00e1t h\u00e0nh ri\u00eang l\u1ebb 15 tri\u1ec7u c\u1ed5 phi\u1ebfu, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 6,6% c\u1ed5 ph\u1ea7n c\u00f4ng ty. Ch\u1ee7 t\u1ecbch H\u0110QT PNJ Cao Th\u1ecb Ng\u1ecdc Dung cho bi\u1ebft s\u1ed1 ti\u1ec1n thu v\u1ec1 t\u1eeb \u0111\u1ee3t ph\u00e1t h\u00e0nh n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t 1.500 t\u1ef7.<\/p>\n\n\n\n

\u201cChi\u1ebfn l\u01b0\u1ee3c 5 n\u0103m t\u1edbi c\u1ee7a PNJ l\u00e0 t\u0103ng t\u1ed1c v\u00e0 ph\u1ea3i c\u1ea7n v\u1ed1n nh\u01b0ng kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng v\u1ed1n ng\u1eafn h\u1ea1n cho m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n. Ph\u1ea7n ti\u1ec1n t\u1eeb ph\u00e1t h\u00e0nh ri\u00eang l\u1ebb s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong 2-3 n\u0103m \u0111\u1ec3 m\u1edf r\u1ed9ng chu\u1ed7i b\u00e1n l\u1ebb, \u0111\u1ea7u t\u01b0 s\u1ea3n xu\u1ea5t, chuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d, b\u00e0 Dung th\u00f4ng tin v\u1edbi c\u1ed5 \u0111\u00f4ng.<\/p>\n\n\n\n

B\u00e0 Dung kh\u1eb3ng \u0111\u1ecbnh kh\u00f4ng ph\u1ea3i c\u00f4ng ty n\u00e0o c\u0169ng c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 c\u1ea3 kh\u00e2u s\u00e1ng t\u1ea1o, s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i nh\u01b0 PNJ. Nh\u1edd \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n xu\u1ea5t, n\u00ean n\u0103m 2020 c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ef1 ch\u1ebf t\u00e1c c\u00e1c s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt cao khi ho\u1ea1t \u0111\u1ed9ng nh\u1eadp kh\u1ea9u kh\u00f3 kh\u0103n, qua \u0111\u00f3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n h\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed thu\u1ebf nh\u1eadp kh\u1ea9u.<\/p>\n","protected":false},"excerpt":{"rendered":"

Doanh thu qu\u00fd I c\u1ee7a PNJ \u01b0\u1edbc t\u00ednh v\u01b0\u1ee3t 7.000 t\u1ef7 \u0111\u1ed3ng, m\u1ee9c cao nh\u1ea5t trong l\u1ecbch s\u1eed doanh nghi\u1ec7p. T\u1ea1i \u0111\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng th\u01b0\u1eddng ni\u00ean 2021 t\u1ed5 ch\u1ee9c s\u00e1ng 17\/4, T\u1ed5ng gi\u00e1m \u0111\u1ed1c PNJ L\u00ea Tr\u00ed Th\u00f4ng chia s\u1ebb doanh thu qu\u00fd I c\u1ee7a c\u00f4ng ty t\u0103ng 43% so v\u1edbi c\u00f9ng k\u1ef3 2020, […]<\/p>\n","protected":false},"author":1,"featured_media":3006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,3,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/3005"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=3005"}],"version-history":[{"count":2,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/3005\/revisions"}],"predecessor-version":[{"id":3010,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/3005\/revisions\/3010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/3006"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=3005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=3005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=3005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}