{"id":27063,"date":"2026-01-21T14:29:18","date_gmt":"2026-01-21T07:29:18","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=27063"},"modified":"2026-01-21T14:29:21","modified_gmt":"2026-01-21T07:29:21","slug":"pnj-dat-doanh-thu-gan-35-000-ty-trong-nam-2025","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/pnj-dat-doanh-thu-gan-35-000-ty-trong-nam-2025\/","title":{"rendered":"PNJ \u0110\u1ea0T DOANH THU G\u1ea6N 35.000 T\u1ef6 TRONG N\u0102M 2025"},"content":{"rendered":"\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh n\u0103m 2025 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 34.976 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 2.829 t\u1ef7 \u0111\u1ed3ng.<\/em><\/p>\n\n\n\n

B\u00e1o c\u00e1o kinh doanh c\u1ee7a PNJ cho bi\u1ebft, Qu\u00fd 4 n\u0103m 2025 c\u00f4ng ty ghi nh\u1eadn doanh thu thu\u1ea7n \u0111\u1ea1t 9.623 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 12,1% so v\u1edbi c\u00f9ng k\u1ef3), v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.219 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 66,8% so v\u1edbi c\u00f9ng k\u1ef3).<\/p>\n\n\n\n

L\u0169y k\u1ebf 12 th\u00e1ng n\u0103m 2025, PNJ thu v\u1ec1 34.976 t\u1ef7 \u0111\u1ed3ng doanh thu thu\u1ea7n v\u00e0 2.829 t\u1ef7 \u0111\u1ed3ng l\u1ee3i nhu\u1eadn sau thu\u1ebf (t\u0103ng 33,9% so v\u1edbi c\u00f9ng k\u1ef3). Trong \u0111\u00f3, doanh thu \u0111\u1ebfn t\u1eeb m\u1ea3ng trang s\u1ee9c chi\u1ebfm 80,6% trong t\u1ed5ng c\u01a1 c\u1ea5u doanh thu n\u0103m 2025 (bao g\u1ed3m 69,6% b\u00e1n l\u1ebb v\u00e0 11% b\u00e1n s\u1ec9). Nh\u01b0 v\u1eady, PNJ \u0111\u00e3 ho\u00e0n th\u00e0nh 144,4% k\u1ebf ho\u1ea1ch l\u1ee3i nhu\u1eadn sau thu\u1ebf c\u1ea3 n\u0103m 2025, v\u01b0\u1ee3t m\u1ee9c ch\u1ec9 ti\u00eau kinh doanh n\u0103m \u0111\u0103ng k\u00fd t\u1ea1i \u0110\u1ea1i H\u1ed9i \u0110\u1ed3ng C\u1ed5 \u0110\u00f4ng.<\/p>\n\n\n\n

X\u00e9t v\u1ec1 hi\u1ec7u qu\u1ea3 kinh doanh theo t\u1eebng k\u00eanh, trong b\u1ed1i c\u1ea3nh s\u1ee9c mua bi\u1ebfn \u0111\u1ed9ng do gi\u00e1 v\u00e0ng t\u0103ng m\u1ea1nh, doanh thu b\u00e1n l\u1ebb PNJ n\u0103m 2025 v\u1eabn t\u0103ng 11,1% so v\u1edbi c\u00f9ng k\u1ef3. K\u1ebft qu\u1ea3 n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi: (1) s\u1ef1 ph\u1ee5c h\u1ed3i nhu c\u1ea7u trong Qu\u00fd 4\/2025; (2) Hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng 431 c\u1eeda h\u00e0ng b\u1eb1ng vi\u1ec7c t\u1eadp trung n\u00e2ng c\u1ea5p sang m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng di\u1ec7n t\u00edch l\u1edbn, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng; (3) C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing hi\u1ec7u qu\u1ea3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 quay l\u1ea1i v\u00e0 (4) Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 danh m\u1ee5c h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t theo s\u1ef1 thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

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Doanh thu \u0111\u1ebfn t\u1eeb m\u1ea3ng trang s\u1ee9c chi\u1ebfm 80,6%\u00a0 (\u1ea2nh: T\u1ea5n Ki\u1ec7t)<\/sup><\/em><\/p>\n\n\n\n

M\u1eb7c kh\u00e1c, doanh thu trang s\u1ee9c b\u00e1n s\u1ec9 trong 12 th\u00e1ng n\u0103m 2025 t\u0103ng 1,7% so v\u1edbi c\u00f9ng k\u1ef3. V\u1edbi l\u1ee3i th\u1ebf l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t uy t\u00edn, v\u1eadn h\u00e0nh b\u00e0i b\u1ea3n v\u00e0 tu\u00e2n th\u1ee7 ch\u1eb7t ch\u1ebd c\u00e1c quy \u0111\u1ecbnh, PNJ ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf, duy tr\u00ec m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng cao t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnh trong 12 th\u00e1ng n\u0103m 2025 \u0111\u1ea1t 22,0%, t\u0103ng so v\u1edbi m\u1ee9c 17,6% c\u00f9ng k\u1ef3 n\u0103m 2024, ch\u1ee7 y\u1ebfu nh\u1edd v\u00e0o s\u1ef1 thay \u0111\u1ed5i trong c\u01a1 c\u1ea5u doanh thu. C\u1ee5 th\u1ec3, t\u1ef7 tr\u1ecdng doanh thu t\u1eeb trang s\u1ee9c b\u00e1n l\u1ebb \u0111\u1ea1t 69,6%, t\u0103ng 11,2 \u0111i\u1ec3m ph\u1ea7n tr\u0103m so v\u1edbi m\u1ee9c 58,3% trong n\u0103m 2024. \u0110\u1ed3ng th\u1eddi, gi\u00e1 tr\u1ecb thu h\u1ed3i trong vi\u1ec7c x\u1eed l\u00fd h\u00e0ng h\u00f3a mua l\u1ea1i t\u0103ng so v\u1edbi c\u00f9ng k\u1ef3 trong b\u1ed1i c\u1ea3nh gi\u00e1 v\u00e0ng t\u0103ng v\u00e0 PNJ ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 chi ph\u00ed, \u1ee9ng ph\u00f3 linh ho\u1ea1t, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n\n\n\n

Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, \u201cc\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u201d ch\u00ednh l\u00e0 \u0111i\u1ec3m nh\u1ea5n trong chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n m\u00ecnh c\u1ee7a PNJ. C\u00f4ng ty li\u00ean t\u1ee5c m\u1edf r\u1ed9ng c\u00e1c ng\u00e0nh h\u00e0ng, ra m\u1eaft nhi\u1ec1u b\u1ed9 s\u01b0u t\u1eadp v\u1edbi h\u00e0m l\u01b0\u1ee3ng s\u00e1ng t\u1ea1o ng\u00e0y c\u00e0ng cao nh\u1eb1m \u0111\u00e1p \u1ee9ng th\u1ecb hi\u1ebfu c\u1ee7a nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau. M\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi m\u1ed9t c\u00e2u chuy\u1ec7n, th\u00f4ng \u0111i\u1ec7p nh\u1eb1m t\u1ea1o s\u1ef1 g\u1ea7n g\u0169i c\u0169ng nh\u01b0 \u0111\u1ecbnh h\u00ecnh ch\u1ea5t ri\u00eang cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

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C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb\u00a0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o k\u1ebft n\u1ed1i v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a nh\u1eb1m ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng (\u1ea2nh: T\u1ea5n Ki\u1ec7t)<\/sup><\/em><\/p>\n\n\n\n

\u201cKhi ph\u00e1t tri\u1ec3n danh m\u1ee5c s\u1ea3n ph\u1ea9m Lifestyle, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y n\u0103ng l\u1ef1c quan tr\u1ecdng nh\u1ea5t l\u00e0 th\u1ea5u hi\u1ec3u nhu c\u1ea7u c\u0169ng nh\u01b0 s\u1ef1 chuy\u1ec3n bi\u1ebfn trong h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ea7n g\u00ec gi\u00fap ch\u00fang t\u00f4i chia ph\u00e2n kh\u00fac nh\u1ecf h\u01a1n, c\u00f3 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb ri\u00eang bi\u1ec7t cho h\u1ecd\u201d, \u0111\u1ea1i di\u1ec7n PNJ chia s\u1ebb.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, trong n\u0103m qua, PNJ c\u0169ng \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng uy t\u00edn trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc vinh danh, nh\u01b0 Jewellery World Awards (JWA), Fortune 500 \u0110\u00f4ng Nam \u00c1, Top 50 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng ti\u00eau bi\u1ec3u Vi\u1ec7t Nam, Doanh nghi\u1ec7p xanh TP.HCM hay C\u00f4ng ty t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m vi\u1ec7c \u1edf \u0110\u00f4ng Nam \u00c1 2025 theo b\u00ecnh ch\u1ecdn c\u1ee7a Fortune, Ch\u1ee7 t\u1ecbch H\u0110QT Cao Th\u1ecb Ng\u1ecdc Dung c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u PNJ \u0111\u01b0\u1ee3c B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch vinh danh \u201cTh\u01b0\u01a1ng hi\u1ec7u & L\u00e3nh \u0111\u1ea1o Tr\u1ecdn \u0111\u1eddi\u201d t\u1ea1i V\u1ea1n Xu\u00e2n Awards 2025\u2026.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh n\u0103m 2025 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 34.976 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 2.829 t\u1ef7 \u0111\u1ed3ng. B\u00e1o c\u00e1o kinh doanh c\u1ee7a PNJ cho bi\u1ebft, Qu\u00fd 4 n\u0103m 2025 c\u00f4ng ty ghi nh\u1eadn doanh thu thu\u1ea7n […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/27063"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=27063"}],"version-history":[{"count":1,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/27063\/revisions"}],"predecessor-version":[{"id":27066,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/27063\/revisions\/27066"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=27063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=27063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=27063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}