{"id":26380,"date":"2025-09-29T13:32:36","date_gmt":"2025-09-29T06:32:36","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=26380"},"modified":"2025-09-29T13:45:31","modified_gmt":"2025-09-29T06:45:31","slug":"pnj-la-nha-ban-le-trang-suc-kinh-doanh-hieu-qua-nhat-viet-nam","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/pnj-la-nha-ban-le-trang-suc-kinh-doanh-hieu-qua-nhat-viet-nam\/","title":{"rendered":"PNJ L\u00c0 NH\u00c0 B\u00c1N L\u1eba TRANG S\u1ee8C KINH DOANH HI\u1ec6U QU\u1ea2 NH\u1ea4T VI\u1ec6T NAM"},"content":{"rendered":"\n

PNJ l\u00e0 nh\u00e0 b\u00e1n l\u1ebb trang s\u1ee9c v\u00e0 Lifestyle duy nh\u1ea5t g\u00f3p m\u1eb7t trong b\u1ea3ng x\u1ebfp h\u1ea1ng Top 50 c\u00f4ng ty kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t Vi\u1ec7t Nam khi c\u00e1c ch\u1ec9 ti\u00eau t\u00e0i ch\u00ednh tr\u1ecdng y\u1ebfu \u0111\u1ec1u c\u1ea3i thi\u1ec7n v\u01b0\u1ee3t b\u1eadc. <\/em><\/p>\n\n\n\n

S\u00e1ng 27\/9, t\u1ea1p ch\u00ed Nh\u1ecbp C\u1ea7u \u0110\u1ea7u T\u01b0 c\u00f4ng b\u1ed1 PNJ x\u1ebfp th\u1ee9 6 (t\u0103ng 3 b\u1eadc so v\u1edbi n\u0103m 2024) nh\u1edd t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Danh s\u00e1ch n\u0103m nay \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb d\u1eef li\u1ec7u giai \u0111o\u1ea1n 2021-2024, d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 then ch\u1ed1t: t\u0103ng tr\u01b0\u1edfng doanh thu, l\u1ee3i nhu\u1eadn, t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n tr\u00ean v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu (ROE), hi\u1ec7u su\u1ea5t c\u1ed5 phi\u1ebfu v\u00e0 v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

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\u0110\u1ea1i di\u1ec7n PNJ nh\u1eadn ch\u1ee9ng nh\u1eadn t\u1eeb Ban t\u1ed5 ch\u1ee9c. \u1ea2nh: Tu\u1ea5n V\u0169 <\/sup><\/em><\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 ch\u00edn li\u00ean ti\u1ebfp PNJ g\u00f3p m\u1eb7t trong danh s\u00e1ch n\u00e0y khi c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3: T\u0103ng tr\u01b0\u1edfng doanh thu b\u00ecnh qu\u00e2n trong 3 n\u0103m g\u1ea7n nh\u1ea5t (2022-2024) \u0111\u1ea1t 24.6%; ROE \u0111\u1ea1t 22.2 %; v\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cho nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ea1t 44.7%. <\/p>\n\n\n\n

Theo ban t\u1ed5 ch\u1ee9c, kinh t\u1ebf v\u0129 m\u00f4 trong n\u01b0\u1edbc ba n\u0103m qua ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi \u00e1p l\u1ef1c l\u1ea1m ph\u00e1t to\u00e0n c\u1ea7u, chi ph\u00ed s\u1ea3n xu\u1ea5t leo thang v\u00e0 t\u1ef7 gi\u00e1 bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh. D\u00f9 v\u1eady, nhi\u1ec1u doanh nghi\u1ec7p cho th\u1ea5y kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd b\u1edfi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 n\u1ed9i l\u1ef1c, kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u v\u1eadn h\u00e0nh v\u00e0 t\u00ecm ki\u1ebfm \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi. <\/p>\n\n\n\n

Trong \u0111\u00f3, PNJ l\u00e0 \u0111\u1ea1i di\u1ec7n ti\u00eau bi\u1ec3u khi th\u1ef1c thi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh linh ho\u1ea1t, v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u201cc\u01a1n b\u00e3o k\u00e9p\u201d khan hi\u1ebfm ngu\u1ed3n cung nguy\u00ean li\u1ec7u v\u00e0 suy y\u1ebfu s\u1ee9c mua. <\/p>\n\n\n\n

B\u1ea5t ch\u1ea5p nhi\u1ec1u bi\u1ebfn s\u1ed1 kh\u00f3 l\u01b0\u1eddng, 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 PNJ ghi nh\u1eadn doanh thu thu\u1ea7n \u0111\u1ea1t 17.218 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.119 t\u1ef7 \u0111\u1ed3ng, l\u1ea7n l\u01b0\u1ee3t ho\u00e0n th\u00e0nh 55,1% v\u00e0 57,1% m\u1ee5c ti\u00eau c\u1ea3 n\u0103m. M\u1edbi \u0111\u00e2y, Brand Finance ghi nh\u1eadn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u PNJ t\u0103ng g\u1ea7n 9% so v\u1edbi n\u0103m ngo\u00e1i, l\u00ean 523 tri\u1ec7u USD v\u00e0 x\u1ebfp th\u1ee9 9 trong top 10 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t Vi\u1ec7t Nam.<\/p>\n\n\n

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PNJ kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u00f4n vinh v\u1ebb \u0111\u1eb9p c\u1ee7a kh\u00e1ch h\u00e0ng. \u1ea2nh: Tu\u1ea5n V\u0169<\/sup><\/em><\/p>\n\n\n\n

L\u00e0 doanh nghi\u1ec7p \u201c\u0111\u1ea7u t\u00e0u\u201d trong ng\u00e0nh b\u00e1n l\u1ebb trang s\u1ee9c v\u00e0 Lifestyle, n\u0103m 2024 PNJ t\u0103ng tr\u01b0\u1edfng doanh thu 14,1% v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf 7,3% so v\u1edbi n\u0103m tr\u01b0\u1edbc, l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 37.823 t\u1ef7 \u0111\u1ed3ng v\u00e0 2.115 t\u1ef7 \u0111\u1ed3ng, cao nh\u1ea5t trong l\u1ecbch s\u1eed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty. <\/p>\n\n\n\n

\u201cDuy tr\u00ec th\u00e0nh t\u00edch \u1ea5n t\u01b0\u1ee3ng n\u00e0y g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7 l\u00e0 minh ch\u1ee9ng s\u1ed1ng \u0111\u1ed9ng cho n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb xu\u1ea5t s\u1eafc v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng linh ho\u1ea1t c\u1ee7a ban l\u00e3nh \u0111\u1ea1o PNJ tr\u01b0\u1edbc m\u1ecdi bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/em>\u201d, \u0111\u1ea1i di\u1ec7n ban t\u1ed5 ch\u1ee9c chia s\u1ebb. <\/p>\n\n\n\n

T\u1ea1i s\u1ef1 ki\u1ec7n, \u0111\u1ea1i di\u1ec7n PNJ nh\u1ea5n m\u1ea1nh kinh doanh hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c ban l\u00e3nh \u0111\u1ea1o c\u1eaft ngh\u0129a tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n nh\u01b0 s\u1ea3n xu\u1ea5t, v\u1eadn h\u00e0nh, \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7, ti\u1ebfp th\u1ecb, t\u1ed1i \u01b0u chi ph\u00ed, qu\u1ea3n tr\u1ecb r\u1ee7i ro\u2026 Theo \u0111\u00f3, hi\u1ec7u qu\u1ea3 lu\u00f4n l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u khi c\u00f4ng ty \u0111\u01b0a ra quy\u1ebft s\u00e1ch kinh doanh, nh\u1eb1m \u0111\u1ea3m b\u1ea3o ki\u1ebfn t\u1ea1o gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng cho c\u1ed5 \u0111\u00f4ng, kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng. <\/p>\n\n\n\n

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PNJ tr\u00ecnh l\u00e0ng th\u01b0\u01a1ng hi\u1ec7u nam trang mang t\u00ean Mancode by PNJ. \u1ea2nh: Tu\u1ea5n V\u0169<\/sup><\/em><\/p>\n\n\n\n

\u0110i\u1ec3n h\u00ecnh, trong th\u00e1p chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n giai \u0111o\u1ea1n 5 n\u0103m t\u1edbi, PNJ \u0111\u1eb7t m\u1ea3nh gh\u00e9p \u201cph\u00e1t tri\u1ec3n kinh doanh m\u1edbi\u201d \u1edf v\u1ecb tr\u00ed trung t\u00e2m. Vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c \u0111\u1ea7u t\u01b0, ph\u00e1t tri\u1ec3n c\u00e1c l\u0129nh v\u1ef1c ph\u1ee5 tr\u1ee3 c\u00f3 t\u00ednh c\u1ed9ng h\u01b0\u1edfng cao v\u1edbi ng\u00e0nh c\u1ed1t l\u00f5i nh\u01b0 c\u00f4ng ngh\u1ec7 b\u00e1n l\u1ebb, s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng cao c\u1ea5p\u2026 \u0111\u01b0\u1ee3c c\u00f4ng ty xem l\u00e0 \u0111\u00f2n b\u1ea9y quan tr\u1ecdng \u0111\u1ec3 m\u1edf r\u1ed9ng kh\u00f4ng gian t\u0103ng tr\u01b0\u1edfng, \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 kinh doanh d\u00e0i h\u1ea1n. B\u1eb1ng c\u00e1ch tr\u00ecnh l\u00e0ng th\u01b0\u01a1ng hi\u1ec7u Mancode by PNJ, doanh nghi\u1ec7p \u0111\u00e3 \u201cch\u1ea1m\u201d \u0111\u1ebfn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nam gi\u1edbi v\u1ed1n gi\u00e0u ti\u1ec1m n\u0103ng. <\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi nh\u1eefng m\u1ea3ng kinh doanh ch\u1ee7 l\u1ef1c hi\u1ec7n nay, PNJ li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn m\u1eabu m\u00e3, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm nh\u1eb1m \u0111\u00e1p \u1ee9ng th\u1ecb hi\u1ebfu kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1edd \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u0103ng l\u1ef1c b\u00e1n l\u1ebb, danh m\u1ee5c h\u00e0ng h\u00f3a c\u1eadp nh\u1eadt theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o, c\u00f4ng ty thu h\u00fat nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi. <\/p>\n\n\n\n

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PNJ \u0111ang t\u1eebng b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd, v\u01b0\u01a1n t\u1ea7m qu\u1ed1c t\u1ebf. \u1ea2nh: Tu\u1ea5n V\u0169<\/sup><\/em><\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, PNJ chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a nhi\u1ec1u m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng v\u00e0 \u0111i\u1ec3m b\u00e1n m\u1edbi. T\u00ednh \u0111\u1ebfn gi\u1eefa n\u0103m nay, PNJ l\u00e0 nh\u00e0 b\u00e1n l\u1ebb trang s\u1ee9c c\u00f3 h\u1ec7 th\u1ed1ng l\u1edbn nh\u1ea5t c\u1ea3 n\u01b0\u1edbc v\u1edbi 428 c\u1eeda h\u00e0ng t\u1ea1i 31 t\u1ec9nh, th\u00e0nh ph\u1ed1 (sau s\u00e1p nh\u1eadp). <\/p>\n\n\n\n

Theo \u0111\u1ea1i di\u1ec7n doanh nghi\u1ec7p, t\u1eeb khi \u201cnh\u1ea5n n\u00fat t\u00e1i t\u1ea1o\u201d c\u00e1ch \u0111\u00e2y nhi\u1ec1u n\u0103m \u0111\u1ec3 \u0111\u1ed5i m\u1edbi t\u01b0 duy kinh doanh, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a PNJ kh\u00f4ng ng\u1eebng b\u1ee9t ph\u00e1. \u0110\u00e2y l\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ed1t l\u00f5i \u0111\u1ec3 c\u00f4ng ty m\u1edf c\u00e1nh c\u1eeda \u0111\u1ebfn v\u1edbi nhi\u1ec1u k\u1ef7 l\u1ee5c m\u1edbi v\u1ec1 doanh s\u1ed1, l\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. H\u01a1n n\u1eefa, doanh nghi\u1ec7p n\u00e0y \u0111ang ti\u1ebfp t\u1ee5c \u201ct\u0103ng c\u1ea5p t\u00e1i t\u1ea1o\u201d nh\u1eb1m n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh d\u00e0i h\u1ea1n v\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb Lifestyle h\u00e0ng \u0111\u1ea7u khu v\u1ef1c. <\/p>\n","protected":false},"excerpt":{"rendered":"

PNJ l\u00e0 nh\u00e0 b\u00e1n l\u1ebb trang s\u1ee9c v\u00e0 Lifestyle duy nh\u1ea5t g\u00f3p m\u1eb7t trong b\u1ea3ng x\u1ebfp h\u1ea1ng Top 50 c\u00f4ng ty kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t Vi\u1ec7t Nam khi c\u00e1c ch\u1ec9 ti\u00eau t\u00e0i ch\u00ednh tr\u1ecdng y\u1ebfu \u0111\u1ec1u c\u1ea3i thi\u1ec7n v\u01b0\u1ee3t b\u1eadc.  S\u00e1ng 27\/9, t\u1ea1p ch\u00ed Nh\u1ecbp C\u1ea7u \u0110\u1ea7u T\u01b0 c\u00f4ng b\u1ed1 PNJ x\u1ebfp th\u1ee9 6 […]<\/p>\n","protected":false},"author":3,"featured_media":26387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,27],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/26380"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=26380"}],"version-history":[{"count":5,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/26380\/revisions"}],"predecessor-version":[{"id":26393,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/26380\/revisions\/26393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/26387"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=26380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=26380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=26380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}