{"id":25682,"date":"2025-07-29T14:21:55","date_gmt":"2025-07-29T07:21:55","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=25682"},"modified":"2025-07-29T14:28:50","modified_gmt":"2025-07-29T07:28:50","slug":"pnj-dat-doanh-thu-17-218-ty-dong-6-thang-dau-nam","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/pnj-dat-doanh-thu-17-218-ty-dong-6-thang-dau-nam\/","title":{"rendered":"PNJ \u0110\u1ea1t Doanh Thu 17.218 T\u1ef7 \u0110\u1ed3ng 6 Th\u00e1ng \u0110\u1ea7u N\u0103m"},"content":{"rendered":"\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh 6 th\u00e1ng \u0111\u1ea7u n\u0103m v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 17.218 t\u1ef7 \u0111\u1ed3ng, v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.119 t\u1ef7 \u0111\u1ed3ng.<\/em><\/p>\n\n\n\n

Theo b\u00e1o c\u00e1o kinh doanh PNJ v\u1eeba c\u00f4ng b\u1ed1, ri\u00eang trong qu\u00fd II\/2025, ghi nh\u1eadn doanh thu thu\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t l\u1ea7n l\u01b0\u1ee3t l\u00e0 7.582 t\u1ef7 \u0111\u1ed3ng v\u00e0 442 t\u1ef7 \u0111\u1ed3ng.<\/p>\n\n\n\n

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Doanh thu b\u00e1n l\u1ebb t\u0103ng 5,5% so v\u1edbi c\u00f9ng k\u1ef3 (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

Trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, m\u1eb7c d\u00f9 s\u1ee9c mua th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c y\u1ebfu do gi\u00e1 v\u00e0ng t\u0103ng cao, doanh thu b\u00e1n l\u1ebb v\u1eabn ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c 5,5% so v\u1edbi c\u00f9ng k\u1ef3. K\u1ebft qu\u1ea3 kh\u1ea3 quan n\u00e0y \u0111\u1ebfn t\u1eeb c\u00e1c y\u1ebfu t\u1ed1: i) S\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng ti\u1ebfp t\u1ee5c gia t\u0103ng so v\u1edbi c\u00f9ng k\u1ef3 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024 (428 c\u1eeda h\u00e0ng so v\u1edbi 405); ii) C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing \u0111\u01b0\u1ee3c tri\u1ec3n khai hi\u1ec7u qu\u1ea3, gi\u00fap thu h\u00fat th\u00e0nh c\u00f4ng nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi; iii) Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 danh m\u1ee5c h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t theo xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng; v\u00e0 iv) PNJ li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, PNJ \u0111\u00e3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, ti\u1ebfp th\u1ecb b\u00e1n l\u1ebb h\u00e0i ho\u00e0 v\u00e0 c\u00e2n b\u1eb1ng \u0111\u01b0\u1ee3c hai m\u1ee5c ti\u00eau tr\u1ecdng y\u1ebfu l\u00e0 th\u01b0\u01a1ng m\u1ea1i v\u00e0 g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng g\u00f3p ph\u1ea7n t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn c\u00e1c ch\u1ec9 ti\u00eau kinh doanh, t\u1ea1o n\u00ean xu h\u01b0\u1edbng mua h\u00e0ng m\u1edbi cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

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PNJ li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 (\u1ea2nh: PN<\/em>J)
<\/figcaption><\/figure>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, doanh thu trang s\u1ee9c b\u00e1n s\u1ec9 trong 6 th\u00e1ng n\u0103m 2025 t\u0103ng 14,5% so v\u1edbi c\u00f9ng k\u1ef3. V\u1edbi l\u1ee3i th\u1ebf l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t uy t\u00edn, v\u1eadn h\u00e0nh b\u00e0i b\u1ea3n v\u00e0 tu\u00e2n th\u1ee7 ch\u1eb7t ch\u1ebd c\u00e1c quy \u0111\u1ecbnh, PNJ ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf, \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng \u2013 \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng \u0111\u1ec1 cao t\u00ednh minh b\u1ea1ch v\u00e0 kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

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Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 danh m\u1ee5c h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnh trong 6 th\u00e1ng n\u0103m 2025 \u0111\u1ea1t 21,4%, t\u0103ng so v\u1edbi m\u1ee9c 16,4% c\u00f9ng k\u1ef3 n\u0103m 2024, ch\u1ee7 y\u1ebfu nh\u1edd s\u1ef1 thay \u0111\u1ed5i trong c\u01a1 c\u1ea5u doanh thu. C\u1ee5 th\u1ec3, t\u1ef7 tr\u1ecdng doanh thu t\u1eeb trang s\u1ee9c b\u00e1n l\u1ebb \u0111\u1ea1t 66,4%, t\u0103ng m\u1ea1nh 16,9% so v\u1edbi m\u1ee9c 49,5% c\u1ee7a 6 th\u00e1ng n\u0103m 2024. B\u00ean c\u1ea1nh \u0111\u00f3, PNJ t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c s\u1ea3n ph\u1ea9m tr\u1ecdng t\u00e2m, nh\u1eb1m \u0111\u00e1p \u1ee9ng linh ho\u1ea1t nhu c\u1ea7u thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi, c\u00f4ng ty lu\u00f4n \u0111\u1ed5i m\u1edbi, trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng khi khai th\u00e1c n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 nh\u1eb1m t\u0103ng \u0111\u1ed9 ph\u00e2n gi\u1ea3i trong ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, nhanh ch\u00f3ng c\u00f3 l\u1eddi gi\u1ea3i d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 c\u1eaft l\u1edbp nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

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\u0110\u1ea1i di\u1ec7n PNJ nh\u1eadn gi\u1ea3i th\u01b0\u1edfng Top 50 CSA 2025. \u1ea2nh: Vi\u1ec7t H\u00f9ng<\/em><\/figcaption><\/figure>\n\n\n\n

Ngo\u00e0i ra, b\u1eb1ng n\u1ed7 l\u1ef1c chuy\u1ec3n m\u00ecnh v\u00e0 n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a PNJ trong \u0111i\u1ec1u ki\u1ec7n kinh doanh nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc ghi nh\u1eadn. Trong \u0111\u00f3, hai n\u0103m li\u00ean ti\u1ebfp PNJ g\u00f3p m\u1eb7t trong danh s\u00e1ch Fortune 500 \u0110\u00f4ng Nam \u00c1; Doanh nghi\u1ec7p chi\u1ebfn th\u1eafng cao nh\u1ea5t t\u1ea1i h\u1ea1ng m\u1ee5c \u201cBest Cost-Effective Event\u201d (Chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t) t\u1ea1i Event Marketing Awards 2025; Nh\u1eadn gi\u1ea3i Best PR Campaign t\u1ea1i Gi\u1ea3i th\u01b0\u1edfng Quan h\u1ec7 C\u00f4ng ch\u00fang Xu\u1ea5t s\u1eafc \u0110\u00f4ng Nam \u00c1 2025 nh\u1edd th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch \u201cC\u00f3 nhau. M\u00ecnh c\u01b0\u1edbi!\u201d; \u00a0Ba n\u0103m li\u00ean ti\u1ebfp v\u00e0o b\u1ea3ng x\u1ebfp h\u1ea1ng Top 50 CSA 2025,\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh 6 th\u00e1ng \u0111\u1ea7u n\u0103m v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 17.218 t\u1ef7 \u0111\u1ed3ng, v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.119 t\u1ef7 \u0111\u1ed3ng. Theo b\u00e1o c\u00e1o kinh doanh PNJ v\u1eeba c\u00f4ng b\u1ed1, ri\u00eang trong qu\u00fd II\/2025, ghi nh\u1eadn doanh thu […]<\/p>\n","protected":false},"author":3,"featured_media":25689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,3,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/25682"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=25682"}],"version-history":[{"count":2,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/25682\/revisions"}],"predecessor-version":[{"id":25690,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/25682\/revisions\/25690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/25689"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=25682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=25682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=25682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}