{"id":25498,"date":"2025-07-03T13:42:52","date_gmt":"2025-07-03T06:42:52","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=25498"},"modified":"2025-07-03T13:46:00","modified_gmt":"2025-07-03T06:46:00","slug":"pnj-dat-giai-best-cost-effective-event-tai-event-marketing-awards-2025","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/pnj-dat-giai-best-cost-effective-event-tai-event-marketing-awards-2025\/","title":{"rendered":"PNJ \u0110\u1ea1t Gi\u1ea3i Best Cost-Effective Event T\u1ea1i Event Marketing Awards 2025"},"content":{"rendered":"\n

PNJ \u0111\u01b0\u1ee3c vinh danh cao nh\u1ea5t t\u1ea1i h\u1ea1ng m\u1ee5c \u201cBest Cost-Effective Event\u201d c\u1ee7a Event Marketing Awards 2025.<\/em><\/p>\n\n\n\n

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\u0110\u1ea1i di\u1ec7n PNJ nh\u1eadn gi\u1ea3i \u201cBest Cost-Effective Event\u201d t\u1ea1i Event Marketing Awards 2025 (\u1ea2nh: Thanh Ph\u01b0\u01a1ng)<\/em><\/figcaption><\/figure>\n\n\n\n

PNJ kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c marketing s\u1ef1 ki\u1ec7n khi \u0111\u01b0\u1ee3c x\u01b0\u1edbng t\u00ean l\u00e0 doanh nghi\u1ec7p chi\u1ebfn th\u1eafng cao nh\u1ea5t t\u1ea1i h\u1ea1ng m\u1ee5c \u201cBest Cost-Effective Event\u201d (Chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t) t\u1ea1i Event Marketing Awards 2025, nh\u1edd th\u00e0nh c\u00f4ng n\u1ed5i b\u1eadt c\u1ee7a chu\u1ed7i chi\u1ebfn d\u1ecbch \u201cH\u00e0nh tr\u00ecnh Trang s\u1ee9c xuy\u00ean Vi\u1ec7t\u201d.<\/p>\n\n\n\n

Theo \u0111\u1ea1i di\u1ec7n ban t\u1ed5 ch\u1ee9c, \u201cBest Cost-Effective Event\u201d l\u00e0 m\u1ed9t trong nh\u1eefng h\u1ea1ng m\u1ee5c c\u00f3 t\u00ednh c\u1ea1nh tranh cao v\u00e0 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 kh\u1eaft khe nh\u1ea5t t\u1ea1i m\u00f9a gi\u1ea3i n\u0103m nay. C\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eed ph\u1ea3i ch\u1ee9ng minh kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u ho\u00e1 chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c, \u0111\u1ed3ng th\u1eddi mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh v\u01b0\u1ee3t tr\u1ed9i, th\u1ec3 hi\u1ec7n qua c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng r\u00f5 r\u00e0ng.<\/p>\n\n\n\n

Chi\u1ebfn th\u1eafng t\u1ea1i Event Marketing Awards 2025 n\u0103m nay l\u00e0 minh ch\u1ee9ng s\u1ed1ng \u0111\u1ed9ng cho kh\u1ea3 n\u0103ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb quy m\u00f4 l\u1edbn nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 ng\u00e2n s\u00e1ch t\u1ed1i \u01b0u. Gi\u00e1 tr\u1ecb c\u1ee7a gi\u1ea3i th\u01b0\u1edfng c\u00e0ng \u0111\u01b0\u1ee3c nh\u00e2n l\u00ean khi PNJ \u0111ang kh\u00f4ng ng\u1eebng t\u00e1i t\u1ea1o v\u00e0 \u00e1p d\u1ee5ng nhi\u1ec1u s\u00e1ng ki\u1ebfn t\u1ed1i \u01b0u chi ph\u00ed, c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t kinh doanh trong b\u1ed1i c\u1ea3nh kh\u00f3 kh\u0103n t\u1eeb thi\u1ebfu ngu\u1ed3n nguy\u00ean li\u1ec7u v\u00e0 suy gi\u1ea3m s\u1ee9c mua.<\/p>\n\n\n\n

\u0110\u1ea1i di\u1ec7n ban l\u00e3nh \u0111\u1ea1o PNJ cho r\u1eb1ng chi\u1ebfn d\u1ecbch \u201cH\u00e0nh tr\u00ecnh Trang s\u1ee9c xuy\u00ean Vi\u1ec7t\u201d v\u01b0\u1ee3t qua nhi\u1ec1u \u0111\u1ed1i th\u1ee7 m\u1ea1nh trong khu v\u1ef1c nh\u1edd c\u1ed9ng h\u01b0\u1edfng nhi\u1ec1u y\u1ebfu t\u1ed1. \u0110\u1ea7u ti\u00ean l\u00e0 kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng linh ho\u1ea1t nhi\u1ec1u n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 lan t\u1ecfa th\u00f4ng tin v\u00e0 thu h\u00fat t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn (online) l\u1eabn tr\u1ef1c ti\u1ebfp (offline) m\u00e0 kh\u00f4ng c\u1ea7n chi ph\u00ed qu\u1ea3ng b\u00e1 l\u1edbn.\u00a0<\/p>\n\n\n\n

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Roadshow trong khu\u00f4n kh\u1ed5 chi\u1ebfn d\u1ecbch \u201cH\u00e0nh tr\u00ecnh Trang s\u1ee9c xuy\u00ean Vi\u1ec7t\u201d thu h\u00fat t\u01b0\u01a1ng t\u00e1c online l\u1eabn offline (\u1ea2nh: Ph\u01b0\u01a1ng Nga)<\/em><\/figcaption><\/figure>\n\n\n\n

Y\u1ebfu t\u1ed1 th\u1ee9 hai l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a c\u1ee7a mua s\u1eafm, gi\u1ea3i tr\u00ed v\u00e0 tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0o m\u1ed9t s\u1ef1 ki\u1ec7n mang t\u00ednh l\u01b0u \u0111\u1ed9ng. PNJ kh\u00e9o l\u00e9o \u201cmay \u0111o\u201d c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ed7i ch\u1eb7ng h\u00e0nh tr\u00ecnh b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p v\u0103n h\u00f3a \u0111\u1eb7c tr\u01b0ng v\u00f9ng mi\u1ec1n, nh\u1edd \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n

Chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1ea5t cho n\u1ed7 l\u1ef1c n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1 nh\u00e2n h\u00f3a ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a PNJ. C\u00f4ng ty \u0111\u00e3 thu h\u00fat kh\u00e1ch h\u00e0ng c\u0169 tr\u1edf l\u1ea1i, \u0111\u1ed3ng th\u1eddi t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi \u1edf nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c \u0111\u00e1o \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u00e0i b\u1ea3n \u0111\u00e3 kh\u1eafc s\u00e2u \u0111\u1ecbnh v\u1ecb PNJ l\u00e0 th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c uy t\u00edn v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n

Vi\u1ec7c khai th\u00e1c n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c PNJ chu\u1ea9n b\u1ecb trong nhi\u1ec1u n\u0103m \u0111\u1ec3 t\u0103ng \u0111\u1ed9 ph\u00e2n gi\u1ea3i trong ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft cho th\u00e0nh c\u00f4ng c\u1ee7a H\u00e0nh tr\u00ecnh Trang s\u1ee9c xuy\u00ean Vi\u1ec7t. Nh\u1eefng \u0111\u1ec1 b\u00e0i h\u00f3c b\u00faa v\u1ec1 h\u00ecnh th\u1ee9c khuy\u1ebfn m\u00e3i, chi ph\u00ed, ngu\u1ed3n l\u1ef1c tri\u1ec3n khai\u2026 nhanh ch\u00f3ng c\u00f3 l\u1eddi gi\u1ea3i d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 c\u1eaft l\u1edbp nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

\u201cPNJ tri\u1ec3n khai H\u00e0nh tr\u00ecnh Trang s\u1ee9c xuy\u00ean Vi\u1ec7t 2 n\u0103m li\u00ean ti\u1ebfp v\u00e0 ghi nh\u1eadn nhi\u1ec1u th\u00e0nh qu\u1ea3 t\u00edch c\u1ef1c t\u1eeb chi\u1ebfn d\u1ecbch n\u00e0y. Tuy nhi\u00ean, ch\u00fang t\u00f4i v\u1eabn kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, linh ho\u1ea1t thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p theo t\u1eebng giai \u0111o\u1ea1n v\u00e0 t\u1eebng khu v\u1ef1c. V\u01b0\u1ee3t ngo\u00e0i m\u1ee5c ti\u00eau c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng, chi\u1ebfn d\u1ecbch c\u00f2n l\u00e0 h\u00e0nh tr\u00ecnh t\u00f4n vinh v\u1ebb \u0111\u1eb9p v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ed7i ng\u01b0\u1eddi v\u1eefng tin v\u00e0o v\u1ebb \u0111\u1eb9p ri\u00eang c\u1ee7a b\u1ea3n th\u00e2n\u201d, \u0111\u1ea1i di\u1ec7n PNJ chia s\u1ebb.<\/em><\/p>\n\n\n\n

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S\u1ef1 ki\u1ec7n trong khu\u00f4n kh\u1ed5 \u201cH\u00e0nh tr\u00ecnh Trang s\u1ee9c xuy\u00ean Vi\u1ec7t\u201d thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch tham d\u1ef1 (\u1ea2nh: Ho\u00e0ng Nga)<\/em><\/figcaption><\/figure>\n\n\n\n

N\u1ed7 l\u1ef1c chuy\u1ec3n m\u00ecnh v\u00e0 n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a PNJ th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u1ed9c \u0111\u00e1o, hi\u1ec7u qu\u1ea3 trong \u0111i\u1ec1u ki\u1ec7n kinh doanh nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc ghi nh\u1eadn. Tr\u01b0\u1edbc \u0111\u00f3, c\u00f4ng ty \u0111\u00e3 3 l\u1ea7n li\u00ean ti\u1ebfp nh\u1eadn gi\u1ea3i Best Retail Marketing t\u1ea1i Marketing Events Awards, 2 n\u0103m li\u00ean ti\u1ebfp \u0111\u01b0\u1ee3c vinh danh S\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb b\u00e1n l\u1ebb c\u1ee7a n\u0103m t\u1ea1i Retail Asia Awards v\u00e0 2 gi\u1ea3i th\u01b0\u1edfng t\u1ea1i Dragons of Asia 2024.<\/p>\n\n\n\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i \u0111ang l\u00e0 tr\u1ee3 l\u1ef1c quan tr\u1ecdng cho \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng kinh doanh c\u1ee7a PNJ. N\u0103m ngo\u00e1i, c\u00f4ng ty chinh ph\u1ee5c c\u1ed9t m\u1ed1c k\u1ef7 l\u1ee5c m\u1edbi v\u1ec1 doanh thu v\u1edbi 37.823 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf 2.113 t\u1ef7 \u0111\u1ed3ng, l\u1ea7n l\u01b0\u1ee3t t\u0103ng tr\u01b0\u1edfng 14,1% v\u00e0 7,2% so v\u1edbi c\u00f9ng k\u1ef3.<\/p>\n\n\n\n

Qu\u00fd I n\u0103m nay, c\u00f4ng ty ghi nh\u1eadn doanh thu thu\u1ea7n 9.635 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u00e3i sau thu\u1ebf 678 t\u1ef7 \u0111\u1ed3ng. Trong giai \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb gi\u1ea3m t\u1ed1c do nhu c\u1ea7u ti\u00eau d\u00f9ng suy y\u1ebfu v\u00e0 gi\u00e1 v\u00e0ng cao, m\u1ea3ng b\u00e1n l\u1ebb trang s\u1ee9c ti\u1ebfp t\u1ee5c l\u1ed9i ng\u01b0\u1ee3c d\u00f2ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng 6%. \u0110\u1ea1i di\u1ec7n ban l\u00e3nh \u0111\u1ea1o cho hay, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing m\u00f9a cao \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ea7u n\u0103m ti\u1ebfp t\u1ee5c gi\u00fap c\u00f4ng ty thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 ghi nh\u1eadn l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng c\u0169 tr\u1edf l\u1ea1i.<\/p>\n\n\n\n

Event Marketing Awards do Campaign Asia-Pacific t\u1ed5 ch\u1ee9c th\u01b0\u1eddng ni\u00ean, nh\u1eb1m vinh danh c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o, hi\u1ec7u qu\u1ea3 cao v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u. H\u1ed9i \u0111\u1ed3ng gi\u00e1m kh\u1ea3o quy t\u1ee5 c\u00f3 s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u chuy\u00ean gia c\u1ea5p cao t\u1eeb c\u00e1c t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi nh\u01b0 Google, Mastercard, IBM, Unilever, Chanel.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

PNJ \u0111\u01b0\u1ee3c vinh danh cao nh\u1ea5t t\u1ea1i h\u1ea1ng m\u1ee5c \u201cBest Cost-Effective Event\u201d c\u1ee7a Event Marketing Awards 2025. PNJ kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c marketing s\u1ef1 ki\u1ec7n khi \u0111\u01b0\u1ee3c x\u01b0\u1edbng t\u00ean l\u00e0 doanh nghi\u1ec7p chi\u1ebfn th\u1eafng cao nh\u1ea5t t\u1ea1i h\u1ea1ng m\u1ee5c \u201cBest Cost-Effective Event\u201d (Chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 […]<\/p>\n","protected":false},"author":3,"featured_media":25504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,27],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/25498"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=25498"}],"version-history":[{"count":2,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/25498\/revisions"}],"predecessor-version":[{"id":25505,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/25498\/revisions\/25505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/25504"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=25498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=25498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=25498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}