{"id":24673,"date":"2025-02-28T16:13:28","date_gmt":"2025-02-28T09:13:28","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=24673"},"modified":"2025-02-28T16:17:45","modified_gmt":"2025-02-28T09:17:45","slug":"ceo-pnj-he-lo-xu-huong-moi-trong-nganh-ban-le-lifestyle","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/ceo-pnj-he-lo-xu-huong-moi-trong-nganh-ban-le-lifestyle\/","title":{"rendered":"CEO PNJ h\u00e9 l\u1ed9 \u2018xu h\u01b0\u1edbng m\u1edbi\u2019 trong ng\u00e0nh b\u00e1n l\u1ebb Lifestyle"},"content":{"rendered":"\n

CEO PNJ L\u00ea Tr\u00ed Th\u00f4ng cho bi\u1ebft, sau 35 n\u0103m t\u1eadp trung ph\u1ee5c v\u1ee5 ph\u00e1i \u0111\u1eb9p, c\u00f4ng ty nh\u1eadn ra th\u00eam ti\u1ec1m n\u0103ng l\u1edbn t\u1eeb ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nam gi\u1edbi c\u00f3 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng \u0111\u1ec3 n\u1ed7 l\u1ef1c khai ph\u00e1.  <\/em><\/p>\n\n\n\n

Tham d\u1ef1 h\u1ed9i ngh\u1ecb nh\u00e0 \u0111\u1ea7u t\u01b0 Vietnam Access Days (VAD) ng\u00e0y 27\/2, \u00f4ng L\u00ea Tr\u00ed Th\u00f4ng cho bi\u1ebft m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng m\u1edbi c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb Lifestyle (phong c\u00e1ch s\u1ed1ng) l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o nam gi\u1edbi. \u0110\u00e2y c\u00f3 th\u1ec3 xem l\u00e0 ph\u00e2n kh\u00fac gi\u00e0u ti\u1ec1m n\u0103ng nh\u01b0ng nhi\u1ec1u doanh nghi\u1ec7p kim ho\u00e0n \u00edt ch\u00fa \u00fd.\u00a0<\/p>\n\n\n\n

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CEO L\u00ea Tr\u00ed Th\u00f4ng t\u1ea1i s\u1ef1 ki\u1ec7n Vietnam Access Days 2025 (\u1ea2nh: Ban t\u1ed5 ch\u1ee9c)<\/em><\/figcaption><\/figure>\n\n\n\n

\u201cCh\u00fang t\u00f4i \u0111\u00e3 ph\u1ee5c v\u1ee5 ph\u00e1i n\u1eef su\u1ed1t 35 n\u0103m qua, v\u00e0 b\u00e2y gi\u1edd, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y c\u1ea3 nam gi\u1edbi c\u0169ng c\u00f3 nhu c\u1ea7u v\u1ec1 trang s\u1ee9c. H\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 phong c\u00e1ch s\u1ed1ng c\u1ee7a h\u1ecd r\u1ea5t kh\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i, n\u00ean ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u0169ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t<\/em>\u201d, \u00f4ng Th\u00f4ng chia s\u1ebb. <\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, \u00f4ng Th\u00f4ng cho bi\u1ebft PNJ \u0111ang t\u1eadp trung nhi\u1ec1u h\u01a1n cho ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m sinh v\u00e0o cu\u1ed1i th\u1eadp ni\u00ean 90. Ngo\u00e0i \u0111\u1ea7u t\u01b0 v\u00e0o thi\u1ebft k\u1ebf, c\u00f4ng ty x\u00e2y d\u1ef1ng c\u00e1c th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a cho s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111a k\u00eanh v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Tr\u1ea3i nghi\u1ec7m mua s\u1eafm PNJ thi\u1ebft k\u1ebf cho nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u0169ng tr\u1edf n\u00ean m\u1edbi m\u1ebb, g\u1ea7n g\u0169i.\u00a0<\/p>\n\n\n\n

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PNJ t\u1eadp trung kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac v\u00e0 \u0111\u1ec1 cao phong c\u00e1ch s\u1ed1ng qua c\u00e1c s\u1ea3n ph\u1ea9m (\u1ea2nh: Ban t\u1ed5 ch\u1ee9c)<\/em><\/figcaption><\/figure>\n\n\n\n

Theo \u00f4ng Th\u00f4ng, kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n cho gi\u00e1 tr\u1ecb tinh th\u1ea7n. Do \u0111\u00f3, c\u00f4ng ty \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac v\u00e0 \u0111\u1ec1 cao phong c\u00e1ch s\u1ed1ng th\u00f4ng qua s\u1ea3n ph\u1ea9m. \u0110i\u1ec3n h\u00ecnh nh\u01b0 ng\u00e0y Th\u1ea7n T\u00e0i n\u0103m nay, PNJ t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e1c b\u1ed9 trang s\u1ee9c v\u00e0ng 24K v\u00e0 m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n, g\u00f3p ph\u1ea7n thay \u0111\u1ed5i th\u00f3i quen mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng theo h\u01b0\u1edbng k\u1ebft h\u1ee3p \u0111\u1ea7u t\u01b0 v\u00e0 \u1ee9ng d\u1ee5ng th\u01b0\u1eddng nh\u1eadt. H\u01b0\u1edbng \u0111i n\u00e0y gi\u00fap c\u00f4ng ty v\u1eeba gi\u1ea3i b\u00e0i to\u00e1n khan hi\u1ebfm v\u00e0ng nguy\u00ean li\u1ec7u, v\u1eeba thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi.\u00a0<\/p>\n\n\n\n

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Kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng c\u00e1c s\u1ea3n ph\u1ea9m trang s\u1ee9c trong m\u00f9a Th\u1ea7n T\u00e0i (\u1ea2nh: Quang H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

Vi\u1ec7c li\u00ean t\u1ee5c ph\u00e1t hi\u1ec7n nh\u1eefng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a h\u00e0nh tr\u00ecnh \u201cF5 Refresh\u201d \u0111\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng t\u1eeb n\u0103m 2020. Thay v\u00ec d\u1ef1a v\u00e0o y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc truy\u1ec1n th\u1ed1ng, c\u00f4ng ty \u0111i s\u00e2u h\u01a1n v\u00e0o ph\u00e2n t\u00edch h\u00e0nh vi ti\u00eau d\u00f9ng, t\u00ednh c\u00e1ch v\u00e0 phong c\u00e1ch s\u1ed1ng c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. Nh\u1edd nh\u00ecn kh\u00e1ch h\u00e0ng \u1edf \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao v\u00e0 ch\u00ednh x\u00e1c h\u01a1n, c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a PNJ tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n

C\u00f4ng c\u1ee5 \u0111\u1ec3 PNJ th\u1ef1c hi\u1ec7n nh\u1eefng ph\u00e2n t\u00edch n\u00e0y \u0111\u1ebfn t\u1eeb vi\u1ec7c \u0111\u1ea7u t\u01b0 \u0111\u00fang m\u1ef1c cho c\u00f4ng ngh\u1ec7 m\u1edbi. Theo \u00f4ng Th\u00f4ng, c\u00f4ng ngh\u1ec7 hi\u1ec7n di\u1ec7n \u1edf m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh. Tuy nhi\u00ean, c\u00f4ng ty kh\u00f4ng \u1ed3 \u1ea1t \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 m\u00e0 t\u1eadp trung theo \u0111u\u1ed5i \u201ctri\u1ebft l\u00fd\u201d l\u1ea5y ng\u1eafn nu\u00f4i d\u00e0i, t\u1ee9c d\u00f9ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o ra hi\u1ec7u qu\u1ea3 ng\u1eafn h\u1ea1n v\u00e0 l\u1ea5y hi\u1ec7u qu\u1ea3 \u0111\u00f3 \u0111\u1ea7u t\u01b0 ti\u1ebfp cho nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi h\u01a1n. <\/p>\n\n\n\n

\u201cCh\u00fang t\u00f4i v\u1eeba tr\u1ea3i qua giai \u0111o\u1ea1n thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong t\u01b0 duy kinh doanh v\u1edbi hai b\u01b0\u1edbc ngo\u1eb7t ch\u00ednh: T\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t kim ho\u00e0n truy\u1ec1n th\u1ed1ng sang nh\u00e0 b\u00e1n l\u1ebb trang s\u1ee9c, v\u00e0 ti\u1ebfp t\u1ee5c t\u1eeb \u0111\u00f3 chuy\u1ec3n sang nh\u00e0 b\u00e1n l\u1ebb lifestyle. T\u00f4i g\u1ecdi \u0111\u00f3 l\u00e0 h\u00e0nh tr\u00ecnh khai ph\u00f3ng n\u1ed9i n\u0103ng v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n<\/em>\u201d, \u00f4ng Th\u00f4ng n\u00f3i. <\/p>\n\n\n\n

T\u1ea1i s\u1ef1 ki\u1ec7n, \u00f4ng Th\u00f4ng c\u0169ng \u0111i\u1ec3m l\u1ea1i h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i li\u00ean t\u1ee5c v\u00e0 nh\u1eefng qu\u1ea3 ng\u1ecdt t\u1eeb \u0111\u00f3. Xu\u1ea5t ph\u00e1t \u0111i\u1ec3m l\u00e0 m\u1ed9t c\u00f4ng ty nh\u00e0 n\u01b0\u1edbc \u0111\u1ec1 cao \u1ed5n \u0111\u1ecbnh v\u00e0 uy t\u00edn, PNJ c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i t\u00e1o b\u1ea1o v\u00e0 m\u1ea1nh m\u1ebd v\u01b0\u01a1n l\u00ean th\u00e0nh doanh nghi\u1ec7p \u0111\u1ea7u ng\u00e0nh kim ho\u00e0n v\u1edbi h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng r\u1ed9ng kh\u1eafp.<\/p>\n\n\n\n

H\u01a1n 36 n\u0103m ph\u00e1t tri\u1ec3n c\u0169ng l\u00e0 kho\u1ea3ng th\u1eddi gian PNJ th\u1ec3 hi\u1ec7n s\u1ef1 bi\u1ebfn h\u00f3a t\u1eeb nh\u1eefng thi\u1ebft k\u1ebf \u0111\u1eadm t\u00ednh truy\u1ec1n th\u1ed1ng sang ki\u1ec3u d\u00e1ng \u0111\u1ed9c \u0111\u00e1o, g\u00f3p ph\u1ea7n kh\u1eafc h\u1ecda c\u00e1 t\u00ednh v\u00e0 phong c\u00e1ch s\u1ed1ng cho kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n\n\n\n

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PNJ tr\u1ebb h\u00f3a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

H\u00e0nh tr\u00ecnh n\u00e0y c\u00f2n ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n m\u00ecnh to\u00e0n di\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm. C\u1ee5 th\u1ec3, doanh nghi\u1ec7p tr\u1ebb h\u00f3a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00f4ng ngh\u1ec7 ch\u1ebf t\u00e1c v\u00e0 thi\u1ebft k\u1ebf trang s\u1ee9c nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng, hi\u1ec7n \u0111\u1ea1i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f4ng ty t\u00e1i \u0111\u1ecbnh h\u00ecnh kh\u00f4ng gian mua s\u1eafm \u0111\u1ec3 m\u1ed7i c\u1eeda h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 \u0111i\u1ec3m b\u00e1n trang s\u1ee9c, m\u00e0 c\u00f2n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 tr\u1ecdn v\u1eb9n. C\u00f4ng ty c\u0169ng ch\u00fa tr\u1ecdng \u0111\u00e0o t\u1ea1o v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean, gi\u00fap h\u1ecd th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

Th\u00e0nh qu\u1ea3 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c c\u1ee7a c\u00f4ng ty ph\u1ea3n \u00e1nh r\u00f5 nh\u1ea5t qua nh\u1eefng \u0111\u1ed3 th\u1ecb t\u0103ng tr\u01b0\u1edfng. T\u1eeb 2012 \u0111\u1ebfn nay, doanh thu c\u00f4ng ty t\u0103ng g\u1ea7n 6 l\u1ea7n l\u00ean 38.000 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn t\u0103ng h\u01a1n 8 l\u1ea7n l\u00ean 2.089 t\u1ef7 \u0111\u1ed3ng v\u00e0o cu\u1ed1i n\u0103m ngo\u00e1i. T\u1ef7 tr\u1ecdng \u0111\u00f3ng g\u00f3p doanh thu v\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u1ea3ng b\u00e1n l\u1ebb c\u00f9ng chuy\u1ec3n bi\u1ebfn theo chi\u1ec1u t\u00edch c\u1ef1c.<\/p>\n\n\n\n

Tr\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n, gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a t\u0103ng h\u01a1n 14 l\u1ea7n l\u00ean m\u1ee9c 37.000 t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf doanh nghi\u1ec7p t\u1ef7 USD. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a PNJ \u0111\u01b0\u1ee3c Brand Finance \u0111\u00e1nh gi\u00e1 t\u0103ng d\u1ea7n qua t\u1eebng n\u0103m, t\u1eeb m\u1ee9c 98 tri\u1ec7u USD v\u00e0o n\u0103m 2017 l\u00ean 480 tri\u1ec7u USD nh\u01b0 hi\u1ec7n t\u1ea1i.\u00a0<\/p>\n\n\n\n

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T\u1ea1i VAD 2025, \u0111\u1ea1i di\u1ec7n PNJ c\u0169ng \u0111\u00e3 chia s\u1ebb t\u00f3m t\u1eaft k\u1ebft qu\u1ea3 kinh doanh, ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty n\u00f3i ri\u00eang v\u00e0 l\u0129nh v\u1ef1c b\u00e1n l\u1ebb n\u00f3i chung (\u1ea2nh: Ban t\u1ed5 ch\u1ee9c)<\/em><\/figcaption><\/figure>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u00fang \u0111\u1eafn v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u1ee7a PNJ c\u0169ng \u0111\u01b0\u1ee3c nhi\u1ec1u t\u1ed5 ch\u1ee9c c\u00f4ng nh\u1eadn th\u00f4ng qua lo\u1ea1t gi\u1ea3i th\u01b0\u1edfng nh\u01b0 Top 50 C\u00f4ng ty ni\u00eam y\u1ebft l\u1edbn nh\u1ea5t (Forbes), Top 10 Doanh nghi\u1ec7p qu\u1ea3n tr\u1ecb c\u00f4ng ty t\u1ed1t nh\u1ea5t, h\u1ea1ng 21 Th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t VN (Brand Finance Awards)\u2026\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

CEO PNJ L\u00ea Tr\u00ed Th\u00f4ng cho bi\u1ebft, sau 35 n\u0103m t\u1eadp trung ph\u1ee5c v\u1ee5 ph\u00e1i \u0111\u1eb9p, c\u00f4ng ty nh\u1eadn ra th\u00eam ti\u1ec1m n\u0103ng l\u1edbn t\u1eeb ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nam gi\u1edbi c\u00f3 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng \u0111\u1ec3 n\u1ed7 l\u1ef1c khai ph\u00e1.   Tham d\u1ef1 h\u1ed9i ngh\u1ecb nh\u00e0 \u0111\u1ea7u t\u01b0 Vietnam Access Days (VAD) ng\u00e0y 27\/2, \u00f4ng […]<\/p>\n","protected":false},"author":3,"featured_media":24681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,27],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24673"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=24673"}],"version-history":[{"count":2,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24673\/revisions"}],"predecessor-version":[{"id":24682,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24673\/revisions\/24682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/24681"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=24673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=24673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=24673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}