{"id":24486,"date":"2025-01-22T17:05:27","date_gmt":"2025-01-22T10:05:27","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=24486"},"modified":"2025-01-22T17:10:17","modified_gmt":"2025-01-22T10:10:17","slug":"pnj-dat-doanh-thu-37-823-ty-trong-nam-2024","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/pnj-dat-doanh-thu-37-823-ty-trong-nam-2024\/","title":{"rendered":"PNJ \u0110\u1ea1t Doanh Thu 37.823 T\u1ef7 Trong N\u0103m 2024"},"content":{"rendered":"\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh n\u0103m 2024 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 37.823 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 2.115 t\u1ef7 \u0111\u1ed3ng.<\/em><\/p>\n\n\n\n

B\u00e1o c\u00e1o kinh doanh c\u1ee7a PNJ cho bi\u1ebft, Qu\u00fd 4 n\u0103m 2024 c\u00f4ng ty ghi nh\u1eadn doanh thu thu\u1ea7n \u0111\u1ea1t 8.581 t\u1ef7 \u0111\u1ed3ng, v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 733 t\u1ef7 \u0111\u1ed3ng. Song song \u0111\u00f3, bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnh trong qu\u00fd 4 n\u0103m 2024 \u0111\u1ea1t 20,9%, t\u0103ng so v\u1edbi m\u1ee9c 17,9% c\u00f9ng k\u1ef3 n\u0103m 2023 do c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n v\u00e0 s\u1ef1 ghi nh\u1eadn k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn t\u1ed1i \u01b0u chi ph\u00ed.<\/p>\n\n\n\n

L\u0169y k\u1ebf c\u1ea3 n\u0103m 2024, PNJ thu v\u1ec1 37.823 t\u1ef7 \u0111\u1ed3ng doanh thu thu\u1ea7n v\u00e0 2.115 t\u1ef7 \u0111\u1ed3ng l\u1ee3i nhu\u1eadn sau thu\u1ebf, t\u0103ng l\u1ea7n l\u01b0\u1ee3t 14,1% v\u00e0 7,3% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. Trong \u0111\u00f3, doanh s\u1ed1 \u0111\u1ebfn t\u1eeb m\u1ea3ng trang s\u1ee9c chi\u1ebfm 68,3% trong t\u1ed5ng c\u01a1 c\u1ea5u doanh thu n\u0103m 2024 (bao g\u1ed3m 58,3% b\u00e1n l\u1ebb v\u00e0 10% b\u00e1n s\u1ec9). Nh\u01b0 v\u1eady, PNJ ch\u00ednh th\u1ee9c ho\u00e0n th\u00e0nh ch\u1ec9 ti\u00eau kinh doanh n\u0103m \u0111\u0103ng k\u00fd t\u1ea1i \u0110\u1ea1i H\u1ed9i \u0110\u1ed3ng C\u1ed5 \u0110\u00f4ng.<\/p>\n\n\n\n

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PNJ ho\u00e0n th\u00e0nh k\u1ebf ho\u1ea1ch doanh thu v\u00e0 l\u1ee3i nhu\u1eadn n\u0103m 2024 (Ngu\u1ed3n: B\u00e1o c\u00e1o PNJ)<\/em><\/figcaption><\/figure>\n\n\n\n

\u00a0\u201cTrong n\u0103m qua, PNJ \u0111\u00e3 quy\u1ebft li\u1ec7t \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. C\u00e1c chi\u1ebfn thu\u1eadt kinh doanh v\u00e0 ti\u1ebfp th\u1ecb kh\u00e1c bi\u1ec7t so v\u1edbi th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u00e2n t\u1ed1 ch\u00ednh gi\u00fap ch\u00fang t\u00f4i hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau n\u0103m 2024. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ee9c k\u1ef7 l\u1ee5c trong l\u1ecbch s\u1eed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty\u201d – \u0110\u1ea1i di\u1ec7n PNJ chia s\u1ebb.<\/p>\n\n\n\n

\u0110\u1ed3ng th\u1eddi, PNJ x\u00e1c \u0111\u1ecbnh vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ea7n th\u1ef1c hi\u1ec7n theo chi\u1ec1u s\u00e2u (danh m\u1ee5c s\u1ea3n ph\u1ea9m) l\u1eabn chi\u1ec1u r\u1ed9ng (\u0111\u1ecba l\u00fd). C\u1ee5 th\u1ec3, c\u00f4ng ty \u0111\u00e3\u00a0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c Tier 1, \u0111\u1ed3ng th\u1eddi t\u0103ng t\u1ed1c \u1edf th\u1ecb tr\u01b0\u1eddng Tier 2, Tier 3 v\u1edbi nhi\u1ec1u m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng v\u00e0 m\u1ea3ng kinh doanh m\u1edbi.<\/p>\n\n\n\n

X\u00e9t v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1eebng k\u00eanh, doanh thu trang s\u1ee9c b\u00e1n l\u1ebb trong 12 th\u00e1ng n\u0103m 2024\u00a0t\u0103ng 14,4% so v\u1edbi c\u00f9ng k\u1ef3, nh\u1edd v\u00e0o c\u00e1c y\u1ebfu t\u1ed1: (i) M\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi v\u00e0 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng (t\u0103ng 29 c\u1eeda h\u00e0ng m\u1edbi so v\u1edbi n\u0103m 2023) v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5; (ii) Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u1ea5u tr\u00fac d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, ph\u00f9 h\u1ee3p xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng; (iii) Hi\u1ec7u qu\u1ea3 t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng, t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng; (iv) Khai th\u00e1c th\u00e0nh c\u00f4ng kh\u00e1ch h\u00e0ng m\u1edbi, \u0111\u1ed3ng th\u1eddi n\u00e2ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i.<\/p>\n\n\n\n

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PNJ li\u00ean t\u1ee5c gia t\u0103ng kh\u00e1ch h\u00e0ng m\u1edbi (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, doanh thu trang s\u1ee9c b\u00e1n s\u1ec9 trong 12 th\u00e1ng n\u0103m 2024 t\u0103ng 34,6% so v\u1edbi c\u00f9ng k\u1ef3. V\u1edbi l\u1ee3i th\u1ebf c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t ch\u00ednh quy, uy t\u00edn v\u00e0 tu\u00e2n th\u1ee7 t\u1ed1t c\u00e1c quy \u0111\u1ecbnh, PNJ ti\u1ebfp t\u1ee5c nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00e0 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng khi th\u1ecb tr\u01b0\u1eddng th\u1eaft ch\u1eb7t c\u00e1c y\u00eau c\u1ea7u v\u1ec1 ki\u1ec3m so\u00e1t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m. Doanh thu v\u00e0ng 24K  n\u0103m 2024 t\u0103ng 11,5 % so v\u1edbi c\u00f9ng k\u1ef3, ch\u1ee7 y\u1ebfu do t\u0103ng m\u1ea1nh nh\u1edd s\u1ef1 s\u00f4i \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong n\u1eeda \u0111\u1ea7u n\u0103m v\u00e0 xu h\u01b0\u1edbng gi\u1ea3m d\u1ea7n trong n\u1eeda cu\u1ed1i n\u0103m.<\/p>\n\n\n\n

M\u1eb7t kh\u00e1c, bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnh n\u0103m 2024 \u0111\u1ea1t 17,6%, gi\u1ea3m so v\u1edbi m\u1ee9c 18,3% c\u00f9ng k\u1ef3 n\u0103m 2023. \u0110\u00e2y l\u00e0 m\u1ee9c bi\u00ean l\u1ee3i nhu\u1eadn t\u00edch c\u1ef1c v\u00e0 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u gi\u1ea3i ph\u00e1p, bao g\u1ed3m: Duy tr\u00ec bi\u00ean l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh t\u1eeb k\u00eanh b\u00e1n l\u1ebb v\u00e0 b\u00e1n s\u1ec9; N\u00e2ng cao n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 t\u1ed1i \u01b0u trong ho\u1ea1t \u0111\u1ed9ng thi\u1ebft k\u1ebf h\u00e0ng h\u00f3a c\u00f9ng ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c gia t\u0103ng khi PNJ ti\u1ebfp t\u1ee5c ghi danh t\u1ea1i gi\u1ea3i th\u01b0\u1edfng uy t\u00edn nh\u01b0: L\u1ea7n \u0111\u1ea7u ti\u00ean vinh danh Top 10 Sao V\u00e0ng \u0110\u1ea5t Vi\u1ec7t; gi\u00e0nh \u201cGi\u1ea3i th\u01b0\u1edfng l\u1edbn chung cu\u1ed9c\u201d cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o xu\u1ea5t s\u1eafc nh\u1ea5t t\u1ea1i l\u1ec5 trao gi\u1ea3i V\u1ea1n Xu\u00e2n 2024.<\/p>\n\n\n\n

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PNJ \u0111\u01b0\u1ee3c vinh danh Top 10 Sao V\u00e0ng \u0110\u1ea5t Vi\u1ec7t (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

T\u00ednh \u0111\u1ebfn cu\u1ed1i th\u00e1ng 12\/2024, h\u1ec7 th\u1ed1ng PNJ c\u00f3 429 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c. Trong \u0111\u00f3, g\u1ed3m 421 CH PNJ, 4 CH Style by PNJ, 3 CH CAO Fine Jewellery v\u00e0 1 Trung t\u00e2m kinh doanh s\u1ec9.<\/p>\n\n\n\n

Ngo\u00e0i ra, v\u00e0o ng\u00e0y 21 th\u00e1ng 01 n\u0103m 2025, H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb PNJ \u0111\u00e3 th\u00f4ng qua ba Ngh\u1ecb quy\u1ebft v\u1ec1 vi\u1ec7c thay \u0111\u1ed5i nh\u00e2n s\u1ef1.<\/p>\n\n\n\n

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B\u00e0 Tr\u1ea7n Ph\u01b0\u01a1ng Ng\u1ecdc Th\u1ea3o – Ph\u00f3 ch\u1ee7 t\u1ecbch H\u0110QT PNJ, T\u1ed5ng gi\u00e1m \u0111\u1ed1c PNJP<\/em><\/figcaption><\/figure>\n\n\n\n

C\u1ee5 th\u1ec3, b\u1ed5 nhi\u1ec7m b\u00e0 Tr\u1ea7n Ph\u01b0\u01a1ng Ng\u1ecdc Th\u1ea3o gi\u1eef ch\u1ee9c danh T\u1ed5ng Gi\u00e1m \u0111\u1ed1c c\u1ee7a C\u00f4ng ty TNHH M\u1ed9t th\u00e0nh vi\u00ean Ch\u1ebf t\u00e1c v\u00e0 Kinh doanh Trang s\u1ee9c PNJ (PNJP), thay cho \u00f4ng Hu\u1ef3nh \u0110\u1ee9c Huy, v\u1edbi nhi\u1ec7m k\u1ef3 03 n\u0103m k\u1ec3 t\u1eeb ng\u00e0y 05 th\u00e1ng 02 n\u0103m 2025 theo \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 do PNJP \u0111\u1ec1 xu\u1ea5t. \u0110\u1ed3ng th\u1eddi, \u00f4ng Hu\u1ef3nh \u0110\u1ee9c Huy s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t v\u1edbi vai tr\u00f2 Th\u00e0nh vi\u00ean H\u1ed9i \u0111\u1ed3ng th\u00e0nh vi\u00ean trong nhi\u1ec7m k\u1ef3 H\u1ed9i \u0111\u1ed3ng th\u00e0nh vi\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ed5 nhi\u1ec7m tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n

<\/a>H\u0110QT PNJ c\u0169ng b\u1ed5 nhi\u1ec7m b\u00e0 \u0110\u1eb7ng Th\u1ecb L\u00e0i l\u00e0m Ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n theo \u1ee7y quy\u1ec1n c\u1ee7a c\u00f4ng ty v\u00e0 gi\u1eef ch\u1ee9c danh Ch\u1ee7 t\u1ecbch c\u00f4ng ty TNHH M\u1ed9t th\u00e0nh vi\u00ean Gi\u00e1m \u0111\u1ecbnh PNJ (PNJL), thay cho b\u00e0 Tr\u1ea7n Ph\u01b0\u01a1ng Ng\u1ecdc Th\u1ea3o, v\u1edbi nhi\u1ec7m k\u1ef3 05 n\u0103m k\u1ec3 t\u1eeb ng\u00e0y 05 th\u00e1ng 02 n\u0103m 2025.<\/p>\n\n\n\n

B\u1ed5 nhi\u1ec7m b\u00e0 \u0110\u1eb7ng Th\u1ecb L\u00e0i hi\u1ec7n \u0111ang l\u00e0 Th\u00e0nh vi\u00ean H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb kh\u00f4ng \u0111i\u1ec1u h\u00e0nh l\u00e0m th\u00e0nh vi\u00ean \u1ee6y ban Ki\u1ec3m to\u00e1n c\u1ee7a C\u00f4ng ty k\u1ec3 t\u1eeb ng\u00e0y 21 th\u00e1ng 01 n\u0103m 2025 v\u1edbi nhi\u1ec7m k\u1ef3 c\u00f9ng v\u1edbi nhi\u1ec7m k\u1ef3 H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh n\u0103m 2024 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 37.823 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 2.115 t\u1ef7 \u0111\u1ed3ng. B\u00e1o c\u00e1o kinh doanh c\u1ee7a PNJ cho bi\u1ebft, Qu\u00fd 4 n\u0103m 2024 c\u00f4ng ty ghi nh\u1eadn doanh thu thu\u1ea7n […]<\/p>\n","protected":false},"author":3,"featured_media":24493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,3,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24486"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=24486"}],"version-history":[{"count":3,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24486\/revisions"}],"predecessor-version":[{"id":24495,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24486\/revisions\/24495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/24493"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=24486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=24486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=24486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}