{"id":24304,"date":"2025-01-06T08:55:20","date_gmt":"2025-01-06T01:55:20","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=24304"},"modified":"2025-01-06T09:00:31","modified_gmt":"2025-01-06T02:00:31","slug":"pnj-tu-hao-don-nhan-thuong-hieu-vang-tu-ubnd-tp-hcm","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/pnj-tu-hao-don-nhan-thuong-hieu-vang-tu-ubnd-tp-hcm\/","title":{"rendered":"PNJ T\u1ef1 H\u00e0o \u0110\u00f3n Nh\u1eadn Th\u01b0\u01a1ng Hi\u1ec7u V\u00e0ng T\u1eeb UBND TP.HCM"},"content":{"rendered":"\n

PNJ \u0111\u01b0\u1ee3c vinh danh Th\u01b0\u01a1ng hi\u1ec7u V\u00e0ng n\u0103m 2024 nh\u1edd k\u1ebft qu\u1ea3 xu\u1ea5t s\u1eafc trong c\u00f4ng t\u00e1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o.<\/em><\/strong><\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh b\u00ecnh ch\u1ecdn danh hi\u1ec7u Th\u01b0\u01a1ng hi\u1ec7u V\u00e0ng Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u01b0\u1edbi s\u1ef1 ch\u1ec9 \u0111\u1ea1o c\u1ee7a \u1ee6y ban Nh\u00e2n d\u00e2n Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 S\u1edf C\u00f4ng Th\u01b0\u01a1ng TPHCM v\u00e0 T\u1ea1p ch\u00ed Kinh t\u1ebf S\u00e0i G\u00f2n th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n

N\u0103m nay, H\u1ed9i \u0111\u1ed3ng b\u00ecnh ch\u1ecdn c\u00f3 10 th\u00e0nh vi\u00ean t\u1eeb Hi\u1ec7p h\u1ed9i Marketing Vi\u1ec7t Nam; Hi\u1ec7p h\u1ed9i doanh nghi\u1ec7p TPHCM; Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TPHCM; Vi\u1ec7n Nghi\u00ean c\u1ee9u Chi\u1ebfn l\u01b0\u1ee3c Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 C\u1ea1nh tranh; C\u00e1c chuy\u00ean gia qu\u1ed1c t\u1ebf v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u; S\u1edf C\u00f4ng Th\u01b0\u01a1ng TPHCM, T\u1ea1p ch\u00ed Kinh t\u1ebf S\u00e0i G\u00f2n.<\/p>\n\n\n\n

L\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p ti\u00eau bi\u1ec3u v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh n\u1ed5i b\u1eadt, t\u01b0 duy \u0111\u1ed5i m\u1edbi v\u00e0 nh\u1eefng \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i, C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng B\u1ea1c \u0110\u00e1 Qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) nhi\u1ec1u n\u0103m li\u1ec1n \u0111\u00f3n nh\u1eadn danh hi\u1ec7u Th\u01b0\u01a1ng hi\u1ec7u V\u00e0ng t\u1eeb UBND Th\u00e0nh ph\u1ed1.<\/p>\n\n\n\n

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\u00d4ng L\u00ea Tr\u00ed Th\u00f4ng – Ph\u00f3 Ch\u1ee7 t\u1ecbch H\u0110QT, CEO PNJ \u0111\u1ea1i di\u1ec7n nh\u1eadn danh hi\u1ec7u Th\u01b0\u01a1ng hi\u1ec7u V\u00e0ng 2024 (\u1ea2nh: Ban t\u1ed5 ch\u1ee9c)<\/em><\/figcaption><\/figure>\n\n\n\n

\u0110\u01b0\u1ee3c bi\u1ebft, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c danh hi\u1ec7u cao qu\u00fd n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u00e1p \u1ee9ng h\u00e0ng lo\u1ea1t ti\u00eau ch\u00ed nh\u01b0 t\u00ednh minh b\u1ea1ch v\u00e0 tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt, \u0111\u1ea1o \u0111\u1ee9c kinh doanh, ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh, h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ed9 ph\u1ee7 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n\u2026 \u0111\u1eb7c bi\u1ec7t \u0111\u1ec1 cao t\u00ednh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, chuy\u1ec3n \u0111\u1ed5i xanh, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Theo ban t\u1ed5 ch\u1ee9c, trong n\u0103m qua, c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t gi\u1ea3i c\u00f3 t\u1ed5ng m\u1ee9c doanh thu h\u01a1n 258 ng\u00e0n t\u1ec9 \u0111\u1ed3ng, t\u1ea1o vi\u1ec7c l\u00e0m cho h\u01a1n 93 ng\u00e0n ng\u01b0\u1eddi lao \u0111\u1ed9ng, \u0111\u00f3ng g\u00f3p cho ng\u00e2n s\u00e1ch nh\u00e0 n\u01b0\u1edbc g\u1ea7n 11.000 t\u1ec9 \u0111\u1ed3ng.<\/p>\n\n\n\n

Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, n\u0103m nay PNJ c\u00f2n \u0111\u01b0\u1ee3c vinh danh t\u1ea1i h\u1ea1ng m\u1ee5c Th\u01b0\u01a1ng hi\u1ec7u V\u00e0ng Tr\u00e1ch Nhi\u1ec7m X\u00e3 H\u1ed9i. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a PNJ, lu\u00f4n \u0111\u1eb7t con ng\u01b0\u1eddi l\u00e0m tr\u1ecdng t\u00e2m. Theo \u0111\u00f3, doanh nghi\u1ec7p kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u00e0nh \u0111\u1ed9ng c\u00f3 tr\u00e1ch nhi\u1ec7m \u0111\u1ec3 t\u00f4n vinh v\u1ebb \u0111\u1eb9p con ng\u01b0\u1eddi v\u00e0 cu\u1ed9c s\u1ed1ng m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

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PNJ \u0111\u01b0\u1ee3c vinh danh t\u1ea1i h\u1ea1ng m\u1ee5c Th\u01b0\u01a1ng hi\u1ec7u V\u00e0ng Tr\u00e1ch Nhi\u1ec7m X\u00e3 H\u1ed9i (\u1ea2nh: Ban t\u1ed5 ch\u1ee9c)<\/em><\/figcaption><\/figure>\n\n\n\n

V\u1edbi ch\u1ee7 \u0111\u1ec1 “\u0110\u1ed5i m\u1edbi v\u00e0 B\u1ec1n v\u1eefng”, ban t\u1ed5 ch\u1ee9c mong mu\u1ed1n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh gi\u1ea3i th\u01b0\u1edfng n\u0103m nay c\u00f3 nhi\u1ec1u \u0111\u1ed5i m\u1edbi nh\u1eb1m \u0111\u1ea3m b\u1ea3o t\u1ed1i \u0111a c\u00e1c ti\u00eau ch\u00ed kh\u00e1ch quan, chuy\u00ean nghi\u1ec7p, thu h\u00fat v\u00e0 lan t\u1ecfa h\u01a1n n\u1eefa gi\u00e1 tr\u1ecb c\u1ee7a gi\u1ea3i th\u01b0\u1edfng. T\u1eeb \u0111\u00f3 n\u00e2ng cao \u0111\u1ed9 nh\u1eadn di\u1ec7n, uy t\u00edn, ch\u1ea5t l\u01b0\u1ee3ng chuy\u00ean m\u00f4n, \u0111\u01b0a h\u00ecnh \u1ea3nh gi\u1ea3i th\u01b0\u1edfng tr\u1edf th\u00e0nh m\u1ed9t gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1, g\u00f3p ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a TPHCM v\u00e0 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia Vi\u1ec7t Nam, v\u01b0\u01a1n l\u00ean t\u1ea7m khu v\u1ef1c v\u00e0 qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

\u0110\u00f3ng g\u00f3p v\u00e0o \u0111\u00e0 ph\u00e1t tri\u1ec3n kinh t\u1ebf chung c\u1ee7a TP.HCM v\u00e0 \u0111\u1ea5t n\u01b0\u1edbc, vai tr\u00f2 ti\u00ean phong c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. T\u1ea1i H\u1ed9i th\u1ea3o \u00a0“\u0110\u1ed5i m\u1edbi \u0111\u1ec3 v\u01b0\u01a1n m\u00ecnh trong k\u1ef7 nguy\u00ean m\u1edbi” \u00f4ng L\u00ea Tr\u00ed Th\u00f4ng \u2013 Ph\u00f3 Ch\u1ee7 t\u1ecbch H\u0110QT,T\u1ed5ng gi\u00e1m \u0111\u1ed1c PNJ c\u0169ng \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng d\u1eabn ch\u1ee9ng th\u1ef1c ti\u1ec5n t\u1eeb ch\u00ednh doanh nghi\u1ec7p qua h\u00e0nh tr\u00ecnh \u0111\u1ed5i m\u1edbi c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ti\u00eau bi\u1ec3u, qua h\u01a1n 3 th\u1eadp k\u1ef7 g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u00e0nh ph\u1ed1.<\/p>\n\n\n\n

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Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t 480 tri\u1ec7u USD, t\u0103ng tr\u01b0\u1edfng g\u1ea5p 5 l\u1ea7n trong giai \u0111o\u1ea1n 2012 – 2024 (\u1ea2nh: Ban t\u1ed5 ch\u1ee9c)<\/em><\/figcaption><\/figure>\n\n\n\n

\u00d4ng Th\u00f4ng nh\u1ea5n m\u1ea1nh r\u1eb1ng d\u00f9 th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i li\u00ean t\u1ee5c, PNJ v\u1eabn gi\u1eef v\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 \u201cni\u1ec1m tin\u201d. Ni\u1ec1m tin n\u00e0y kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng t\u1eeb uy t\u00edn v\u00e0 s\u1ee9c m\u1ea1nh n\u1ed9i t\u1ea1i c\u1ee7a doanh nghi\u1ec7p, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 qua s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c gi\u1ea3i th\u01b0\u1edfng uy t\u00edn trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. \u0110\u1ed3ng th\u1eddi, PNJ kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong th\u1ecb hi\u1ebfu kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Th\u1ef1c t\u1ebf, t\u1eeb n\u0103m 2012, PNJ \u0111\u00e3 b\u01b0\u1edbc v\u00e0o h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c, t\u1eeb kinh doanh v\u00e0ng sang kinh doanh trang s\u1ee9c, v\u00e0 sau \u0111\u00f3 tr\u1edf th\u00e0nh nh\u00e0 b\u00e1n l\u1ebb trang s\u1ee9c.\u00a0\u0110\u1eb7c bi\u1ec7t, trong v\u00f2ng 5 n\u0103m g\u1ea7n \u0111\u00e2y, PNJ \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c l\u1ed9t x\u00e1c ngo\u1ea1n m\u1ee5c, tr\u1edf th\u00e0nh nh\u00e0 b\u00e1n l\u1ebb Lifestyle h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam. Nh\u1edd \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, PNJ kh\u00f4ng ch\u1ec9 \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

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S\u1ef1 \u0111\u1ed5i m\u1edbi to\u00e0n di\u1ec7n th\u00fac \u0111\u1ea9y PNJ t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd trong th\u1eddi gian qua (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, PNJ n\u00e2ng cao n\u0103ng l\u1ef1c ph\u00e2n t\u00edch v\u1ec1 nh\u01b0 c\u1ea7u kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 c\u00e1 nh\u00e2n h\u00f3a. Song song \u0111\u00f3, vi\u1ec7c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng v\u00e0 \u0111\u1ea9y m\u1ea1nh k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u00e3 gi\u00fap PNJ ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. T\u1ed1c \u0111\u1ed9 \u0111\u1ed5i m\u1edbi v\u00e0 \u1ee9ng bi\u1ebfn nhanh nh\u1ea1y l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft \u0111\u01b0a PNJ ti\u1ebfn l\u00ean trong b\u1ed1i c\u1ea3nh m\u00f4i tr\u01b0\u1eddng kinh doanh, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng bi\u1ebfn chuy\u1ec3n li\u00ean t\u1ee5c.<\/p>\n\n\n\n

K\u1ebft qu\u1ea3 l\u00e0 t\u1eeb n\u0103m 2012 \u0111\u1ebfn nay, doanh thu thu\u1ea7n c\u1ee7a PNJ \u0111\u00e3 t\u0103ng g\u1ea7n 6 l\u1ea7n, l\u1ee3i nhu\u1eadn sau thu\u1ebf t\u0103ng h\u01a1n 8 l\u1ea7n, gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a t\u0103ng 14 l\u1ea7n, v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t 480 tri\u1ec7u USD, t\u0103ng tr\u01b0\u1edfng g\u1ea5p 5 l\u1ea7n.<\/p>\n\n\n\n

Ngo\u00e0i ra, s\u1ef1 \u0111\u1ed5i m\u1edbi to\u00e0n di\u1ec7n t\u1eeb c\u00f4ng ngh\u1ec7, s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebfp th\u1ecb \u0111ang gi\u00fap PNJ c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u00f2n nhi\u1ec1u kh\u00f3 kh\u0103n. C\u1ee5 th\u1ec3, sau 11 th\u00e1ng, PNJ \u0111\u00e3 ghi nh\u1eadn 35.210 t\u1ef7 \u0111\u1ed3ng doanh thu, t\u0103ng h\u01a1n 19% so v\u1edbi c\u00f9ng k\u1ef3 v\u00e0 l\u1ee3i nhu\u1eadn \u0111\u1ea1t 1.876 t\u1ef7 \u0111\u1ed3ng, t\u0103ng h\u01a1n 8% v\u00e0 ho\u00e0n th\u00e0nh g\u1ea7n 90% m\u1ee5c ti\u00eau n\u0103m 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"

PNJ \u0111\u01b0\u1ee3c vinh danh Th\u01b0\u01a1ng hi\u1ec7u V\u00e0ng n\u0103m 2024 nh\u1edd k\u1ebft qu\u1ea3 xu\u1ea5t s\u1eafc trong c\u00f4ng t\u00e1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. Ch\u01b0\u01a1ng tr\u00ecnh b\u00ecnh ch\u1ecdn danh hi\u1ec7u Th\u01b0\u01a1ng hi\u1ec7u V\u00e0ng Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u01b0\u1edbi s\u1ef1 ch\u1ec9 \u0111\u1ea1o c\u1ee7a \u1ee6y ban Nh\u00e2n […]<\/p>\n","protected":false},"author":3,"featured_media":24313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,3,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24304"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=24304"}],"version-history":[{"count":2,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24304\/revisions"}],"predecessor-version":[{"id":24314,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24304\/revisions\/24314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/24313"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=24304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=24304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=24304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}