{"id":24267,"date":"2024-12-26T08:59:15","date_gmt":"2024-12-26T01:59:15","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=24267"},"modified":"2024-12-26T09:04:47","modified_gmt":"2024-12-26T02:04:47","slug":"pnj-gianh-giai-thuong-lon-grand-prix-van-xuan-awards-2024","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/pnj-gianh-giai-thuong-lon-grand-prix-van-xuan-awards-2024\/","title":{"rendered":"PNJ gi\u00e0nh gi\u1ea3i th\u01b0\u1edfng l\u1edbn Grand Prix – V\u1ea1n Xu\u00e2n Awards 2024"},"content":{"rendered":"\n

Chi\u1ebfn d\u1ecbch \u201cC\u00f3 Nhau. M\u00ecnh c\u01b0\u1edbi!\u201d kh\u00f4ng ch\u1ec9 l\u00e0 \u0111i\u1ec3m s\u00e1ng v\u1ec1 s\u1ef1 \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o c\u00e1ch ti\u1ebfp c\u1eadn truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n t\u1ea1o \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng doanh thu cho m\u1ea3ng trang s\u1ee9c c\u01b0\u1edbi t\u1ea1i PNJ.<\/em><\/p>\n\n\n\n

T\u1ed1i ng\u00e0y 21\/12, l\u1ec5 vinh danh gi\u1ea3i th\u01b0\u1edfng Qu\u1ea3ng c\u00e1o S\u00e1ng t\u1ea1o Vi\u1ec7t Nam n\u0103m 2024 – V\u1ea1n Xu\u00e2n Awards \u0111\u00e3 di\u1ec5n ra t\u1ea1i TP HCM. Trong \u0111\u00f3, gi\u1ea3i th\u01b0\u1edfng l\u1edbn chung cu\u1ed9c Grand Prix thu\u1ed9c v\u1ec1 chi\u1ebfn d\u1ecbch \u201cC\u00f3 nhau. M\u00ecnh c\u01b0\u1edbi!\u201d c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ).<\/p>\n\n\n\n

S\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, \u0111\u1ec1 cao gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng, s\u00e1ng t\u1ea1o trong ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 truy\u1ec1n th\u00f4ng,\u2026 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap PNJ \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u1ea3i th\u01b0\u1edfng n\u00e0y. \u0110\u1ed3ng th\u1eddi, thu v\u1ec1 nh\u1eefng s\u1ed1 li\u1ec7u kinh doanh v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng.<\/p>\n\n\n\n

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PNJ chi\u1ebfn th\u1eafng gi\u1ea3i th\u01b0\u1edfng l\u1edbn chung cu\u1ed9c t\u1ea1i V\u1ea1n Xu\u00e2n Awards 2024<\/em><\/figcaption><\/figure>\n\n\n\n

Chi\u1ebfn d\u1ecbch \u201cC\u00f3 nhau. M\u00ecnh c\u01b0\u1edbi!\u201d \u0111\u00e3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng cho m\u1ea3ng trang s\u1ee9c c\u01b0\u1edbi c\u1ee7a PNJ v\u1edbi doanh thu t\u0103ng v\u1ecdt 40% li\u00ean ti\u1ebfp trong 2 n\u0103m 2023 v\u00e0 2024, g\u00f3p ph\u1ea7n v\u00e0o b\u1ee9c tranh t\u0103ng tr\u01b0\u1edfng ng\u00e0nh c\u01b0\u1edbi.<\/p>\n\n\n\n

V\u1ec1 m\u1eb7t truy\u1ec1n th\u00f4ng, chi\u1ebfn d\u1ecbch k\u00e9o d\u00e0i trong 2 n\u0103m. N\u0103m 2023, PNJ tr\u00ecnh l\u00e0ng phim ng\u1eafn “Khi n\u00e0o m\u00ecnh c\u01b0\u1edbi?” \u0111\u1ea1t g\u1ea7n 20 tri\u1ec7u l\u01b0\u1ee3t xem, chi\u1ebfn d\u1ecbch ra m\u1eaft b\u1ed9 s\u01b0u t\u1eadp Tr\u1ea7u Cau PNJ \u0111\u1ee9ng \u0111\u1ea7u Top 10 Campaign – Buzzmetrics (9\/2023), t\u1ea1o \u201cc\u00fa h\u00edch\u201d truy\u1ec1n th\u00f4ng khi h\u1ee3p t\u00e1c c\u00f9ng c\u1eb7p \u0111\u00f4i Puka – Gin Tu\u1ea5n Ki\u1ec7t. N\u0103m 2024, PNJ ti\u1ebfp t\u1ee5c tung ra BST Tr\u1ea7u Cau PNJ Vol.2, k\u1ebft h\u1ee3p c\u00f9ng V\u0169 C\u00e1t T\u01b0\u1eddng trong MV \u201cCh\u1ec9 c\u1ea7n c\u00f3 nhau\u201d thu v\u1ec1 13,3 tri\u1ec7u l\u01b0\u1ee3t xem, h\u01a1n 100 tri\u1ec7u l\u01b0\u1ee3t ti\u1ebfp c\u1eadn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng\u2026<\/p>\n\n\n\n

N\u0103m 2023, PNJ kh\u1edfi \u0111\u1ea7u chi\u1ebfn d\u1ecbch v\u1edbi phim ng\u1eafn “Khi n\u00e0o m\u00ecnh c\u01b0\u1edbi?” \u0111\u1ed3ng h\u00e0nh c\u00f9ng \u0110\u1ea1o di\u1ec5n V\u00f5 Thanh Ho\u00e0 v\u00e0 di\u1ec5n vi\u00ean Th\u00e1i Ho\u00e0. Phim kh\u01a1i g\u1ee3i v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p \u1edf x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i khi m\u00e0 h\u00f4n nh\u00e2n lu\u00f4n ph\u1ea3i \u0111i k\u00e8m v\u1edbi nh\u1eefng k\u1ef3 v\u1ecdng t\u00e0i ch\u00ednh, v\u1eadt ch\u1ea5t, mong \u0111\u1ee3i t\u1eeb gia \u0111\u00ecnh, x\u00e3 h\u1ed9i\u2026. khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi d\u1ec5 qu\u00ean \u0111i \u00fd ngh\u0129a th\u1ef1c s\u1ef1 c\u1ee7a h\u00f4n nh\u00e2n. Qua \u0111\u00f3, PNJ lan to\u1ea3 \u00fd ngh\u0129a thi\u00eang li\u00eang c\u1ee7a h\u00f4n nh\u00e2n v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1edbi nh\u1eefng c\u1eb7p \u0111\u00f4i th\u00eam th\u1ea5u hi\u1ec3u tr\u00e1i tim v\u00e0 v\u1eefng tin v\u00e0o quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

T\u1eadn d\u1ee5ng l\u00e0n s\u00f3ng quan t\u00e2m c\u1ee7a d\u01b0 lu\u1eadn, PNJ cho ra m\u1eaft B\u1ed9 s\u01b0u t\u1eadp Trang s\u1ee9c c\u01b0\u1edbi Tr\u1ea7u Cau PNJ – t\u1ea1o t\u00e1c t\u00f4n vinh gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng th\u00f4ng qua thi\u1ebft k\u1ebf hi\u1ec7n \u0111\u1ea1i. B\u1ed9 s\u01b0u t\u1eadp l\u1ea5y c\u1ea3m h\u1ee9ng thi\u1ebft k\u1ebf t\u1eeb h\u00ecnh t\u01b0\u1ee3ng ch\u1ee7 \u0111\u1ea1o l\u00e0 h\u00ecnh \u1ea3nh tr\u1ea7u t\u00eam c\u00e1nh ph\u01b0\u1ee3ng \u2013 n\u00e9t \u0111\u1eb7c tr\u01b0ng c\u1ee7a v\u0103n h\u00f3a tr\u1ea7u cau Vi\u1ec7t Nam.<\/p>\n\n\n\n

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C\u1eb7p \u0111\u00f4i Puka \u2013 Gin Tu\u1ea5n Ki\u1ec7t r\u1ea1ng r\u1ee1 b\u00ean b\u1ed9 Tr\u1ea7u Cau PNJ<\/em><\/figcaption><\/figure>\n\n\n\n

N\u0103m 2024, PNJ xo\u00e1y s\u00e2u v\u00e0o c\u00e1c kho\u1ea3nh kh\u1eafc trong h\u00f4n nh\u00e2n cho th\u1ea5y r\u1eb1ng \u201cC\u00f3 nhau\u201d c\u00f2n chuy\u1ec3n ho\u00e1 th\u00e0nh h\u00e0nh \u0111\u1ed9ng y\u00eau th\u01b0\u01a1ng, quan t\u00e2m, ch\u0103m s\u00f3c nhau b\u1eb1ng s\u1ef1 k\u1ebft h\u1ee3p v\u1edbi ca nh\u1ea1c s\u0129 V\u0169 C\u00e1t T\u01b0\u1eddng trong MV \u201cCh\u1ec9 c\u1ea7n c\u00f3 nhau\u201d, \u0111\u1ed3ng h\u00e0nh c\u00f9ng Hoa h\u1eadu Kh\u00e1nh V\u00e2n \u2013 nhi\u1ebfp \u1ea3nh gia Nguy\u1ec5n Long v\u00e0 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh \u201cC\u00f4 d\u00e2u Vi\u1ec7t Nam\u201d.<\/p>\n\n\n\n

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Trang s\u1ee9c c\u01b0\u1edbi Tr\u1ea7u Cau PNJ<\/em><\/figcaption><\/figure>\n\n\n\n

\u00d4ng Nguy\u1ec5n Khoa H\u1ed3ng Th\u00e0nh \u2013 Gi\u00e1m \u0111\u1ed1c cao c\u1ea5p Marketing PNJ chia s\u1ebb: \u201cPNJ kh\u00f4ng ch\u1ec9 mong mu\u1ed1n gia t\u0103ng doanh thu v\u00e0 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n trang s\u1ee9c c\u01b0\u1edbi m\u00e0 c\u00f2n ch\u00fa tr\u1ecdng chi\u1ebfn l\u01b0\u1ee3c \u201cPurposeful Marketing\u201d(Ti\u1ebfp th\u1ecb \u00dd ngh\u0129a), \u0111\u1ec1 cao v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng, nh\u1eafc nh\u1edb gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c, thi\u00eang li\u00eang trong chuy\u1ec7n c\u01b0\u1edbi h\u1ecfi ng\u00e0n \u0111\u1eddi c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. T\u1eeb \u0111\u00f3, kh\u1eb3ng \u0111\u1ecbnh th\u00eam v\u1ecb th\u1ebf doanh nghi\u1ec7p ti\u00ean phong ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111i \u0111\u00f4i v\u1edbi s\u1ef1 \u0111\u00f3ng g\u00f3p cho x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng.\u201d<\/em><\/p>\n\n\n\n

C\u00f3 th\u1ec3 th\u1ea5y d\u00f9 th\u1ecb tr\u01b0\u1eddng n\u0103m 2023 v\u00e0 2024 g\u1eb7p nhi\u1ec1u th\u00e1ch th\u1ee9c, PNJ v\u1eabn lu\u00f4n t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n trong l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 mang v\u1ec1 nhi\u1ec1u th\u00e0nh qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng nh\u1edd lu\u00f4n \u0111\u1eb7t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m v\u00e0 s\u00e1ng t\u1ea1o trong c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n

Gi\u1ea3i th\u01b0\u1edfng Grand Prix – V\u1ea1n Xu\u00e2n Awards, m\u1ed9t l\u1ea7n n\u1eefa kh\u1eb3ng \u0111\u1ecbnh nh\u1eefng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, ti\u1ebfp th\u1ecb t\u1ea1i PNJ g\u00f3p ph\u1ea7n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p. M\u1edbi \u0111\u00e2y, PNJ v\u1eeba c\u00f4ng b\u1ed1 l\u0169y k\u1ebf 11 th\u00e1ng n\u0103m 2024 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 35.210 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.876 t\u1ef7 \u0111\u1ed3ng, t\u0103ng l\u1ea7n l\u01b0\u1ee3t 19,4% v\u00e0 8,3% so v\u1edbi c\u00f9ng k\u1ef3. V\u1edbi k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c n\u00e0y, PNJ th\u1ef1c hi\u1ec7n g\u1ea7n 90% k\u1ebf ho\u1ea1ch l\u1ee3i nhu\u1eadn \u0111\u1ec1 ra cho n\u0103m 2024.<\/p>\n\n\n\n

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Gi\u1ea3i th\u01b0\u1edfng Qu\u1ea3ng c\u00e1o S\u00e1ng t\u1ea1o Vi\u1ec7t Nam \u2013 V\u1ea1n Xu\u00e2n Awards 2024 do B\u1ed9 V\u0103n ho\u00e1, Th\u1ec3 thao v\u00e0 Du l\u1ecbch ph\u1ed1i h\u1ee3p v\u1edbi Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam, \u1ee6y ban Nh\u00e2n d\u00e2n Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh ch\u1ec9 \u0111\u1ea1o t\u1ed5 ch\u1ee9c v\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi C\u1ee5c V\u0103n ho\u00e1 C\u01a1 s\u1edf, S\u1edf V\u0103n ho\u00e1 v\u00e0 Th\u1ec3 thao Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 C\u00f4ng ty C\u1ed5 ph\u1ea7n Truy\u1ec1n th\u00f4ng VINAMA nh\u1eb1m l\u1ef1a ch\u1ecdn v\u00e0 t\u00f4n vinh nh\u1eefng th\u00e0nh t\u1ef1u xu\u1ea5t s\u1eafc trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o t\u1ea1i Vi\u1ec7t Nam. N\u0103m 2024, gi\u1ea3i th\u01b0\u1edfng c\u00f3 70 h\u1ea1ng m\u1ee5c kh\u00e1c nhau th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c \u0111\u1ea1i s\u1ee9 truy\u1ec1n th\u00f4ng, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t, c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng v\u1ec1 l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc xu\u1ea5t s\u1eafc trong n\u0103m 2024.<\/code><\/pre>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Chi\u1ebfn d\u1ecbch \u201cC\u00f3 Nhau. M\u00ecnh c\u01b0\u1edbi!\u201d kh\u00f4ng ch\u1ec9 l\u00e0 \u0111i\u1ec3m s\u00e1ng v\u1ec1 s\u1ef1 \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o c\u00e1ch ti\u1ebfp c\u1eadn truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n t\u1ea1o \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng doanh thu cho m\u1ea3ng trang s\u1ee9c c\u01b0\u1edbi t\u1ea1i PNJ. T\u1ed1i ng\u00e0y 21\/12, l\u1ec5 vinh danh gi\u1ea3i th\u01b0\u1edfng Qu\u1ea3ng c\u00e1o S\u00e1ng t\u1ea1o Vi\u1ec7t Nam n\u0103m 2024 – […]<\/p>\n","protected":false},"author":3,"featured_media":24274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,3,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24267"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=24267"}],"version-history":[{"count":3,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24267\/revisions"}],"predecessor-version":[{"id":24277,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24267\/revisions\/24277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/24274"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=24267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=24267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=24267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}