{"id":24196,"date":"2024-12-16T09:03:40","date_gmt":"2024-12-16T02:03:40","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=24196"},"modified":"2024-12-16T09:08:19","modified_gmt":"2024-12-16T02:08:19","slug":"pnj-ghi-nhan-35-210-ty-dong-doanh-thu-sau-11-thang","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/pnj-ghi-nhan-35-210-ty-dong-doanh-thu-sau-11-thang\/","title":{"rendered":"PNJ Ghi Nh\u1eadn 35.210 T\u1ef7 \u0110\u1ed3ng Doanh Thu Sau 11 Th\u00e1ng"},"content":{"rendered":"\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) v\u1eeba c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh l\u0169y k\u1ebf 11 th\u00e1ng  n\u0103m 2024 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 35.210 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.876 t\u1ef7 \u0111\u1ed3ng<\/em><\/p>\n\n\n\n

Theo b\u00e1o kinh doanh m\u1edbi nh\u1ea5t, PNJ ti\u1ebfp t\u1ee5c ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng trong th\u00e1ng 11\/2024 v\u1edbi doanh thu \u0111\u1ea1t 2.839 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf 276 t\u1ef7 \u0111\u1ed3ng. \u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 kh\u1ea3 quan, \u0111\u1eb7c bi\u1ec7t khi nh\u00ecn v\u00e0o b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 trang s\u1ee9c c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh m\u1ebd trong n\u0103m 2024.<\/p>\n\n\n\n

Theo \u0111\u00f3, l\u0169y k\u1ebf 11 th\u00e1ng n\u0103m 2024, doanh thu thu\u1ea7n \u0111\u1ea1t 35.210 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.876 t\u1ef7 \u0111\u1ed3ng, t\u0103ng l\u1ea7n l\u01b0\u1ee3t 19,4% v\u00e0 8,3% so v\u1edbi c\u00f9ng k\u1ef3. V\u1edbi k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c n\u00e0y, PNJ th\u1ef1c hi\u1ec7n g\u1ea7n 90% k\u1ebf ho\u1ea1ch l\u1ee3i nhu\u1eadn n\u0103m.<\/p>\n\n\n\n

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PNJ t\u1eadp trung m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

L\u00fd gi\u1ea3i c\u1ee5 th\u1ec3 cho c\u00e1c s\u1ed1 li\u1ec7u t\u00e0i ch\u00ednh tr\u00ean, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a PNJ trong 11 th\u00e1ng qua t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh. Doanh thu trang s\u1ee9c b\u00e1n l\u1ebb t\u0103ng 15,9% so v\u1edbi c\u00f9ng k\u1ef3 nh\u1edd v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5; Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u1ea5u tr\u00fac d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, \u0111\u00e1p \u1ee9ng xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng; Tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng marketing \u0111a d\u1ea1ng t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng; Khai th\u00e1c th\u00e0nh c\u00f4ng kh\u00e1ch h\u00e0ng m\u1edbi, \u0111\u1ed3ng th\u1eddi n\u00e2ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i.<\/p>\n\n\n\n

Song song \u0111\u00f3, trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng th\u1eaft ch\u1eb7t c\u00e1c y\u00eau c\u1ea7u v\u1ec1 ki\u1ec3m so\u00e1t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m t\u1ea1o l\u1ee3i th\u1ebf cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t uy t\u00edn, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tu\u00e2n th\u1ee7 t\u1ed1t c\u00e1c quy \u0111\u1ecbnh g\u00f3p ph\u1ea7n \u0111\u01b0a doanh thu trang s\u1ee9c b\u00e1n s\u1ec9 trong 11 th\u00e1ng n\u0103m 2024 t\u0103ng 33,8% so v\u1edbi c\u00f9ng k\u1ef3.<\/p>\n\n\n\n

M\u1eb7t kh\u00e1c, bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnh trong 11 th\u00e1ng n\u0103m 2024 \u0111\u1ea1t 17,2%, gi\u1ea3m so v\u1edbi m\u1ee9c 18,3% c\u00f9ng k\u1ef3 n\u0103m 2023. \u0110\u00e2y l\u00e0 m\u1ee9c bi\u00ean l\u1ee3i nhu\u1eadn t\u00edch c\u1ef1c v\u00e0 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u gi\u1ea3i ph\u00e1p, bao g\u1ed3m: (i) Duy tr\u00ec bi\u00ean l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh t\u1eeb k\u00eanh b\u00e1n l\u1ebb v\u00e0 b\u00e1n s\u1ec9; (ii) N\u00e2ng cao n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 t\u1ed1i \u01b0u trong ho\u1ea1t \u0111\u1ed9ng thi\u1ebft k\u1ebf h\u00e0ng h\u00f3a c\u00f9ng ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Ngo\u00e0i ra, PNJ c\u00f2n th\u1ec3 hi\u1ec7n hi\u1ec7u qu\u1ea3 vi\u1ec7c ti\u00ean phong \u1ee9ng d\u1ee5ng nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1eb1m \u0111\u00e1p \u1ee9ng s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u1ed7i giai \u0111o\u1ea1n, th\u00f4ng qua \u201cmay \u0111o\u201d c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb b\u00e1n l\u1ebb cho t\u1eebng ph\u00e2n kh\u00fac. T\u1eeb \u0111\u00f3, c\u00f4ng ty t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 t\u1ea1o d\u1ef1ng s\u1ef1 g\u1eafn k\u1ebft b\u1ec1n ch\u1eb7t gi\u1eefa PNJ v\u00e0 kh\u00e1ch h\u00e0ng. \u0110\u00e2y s\u1ebd l\u00e0 l\u1ef1c \u0111\u1ea9y quan tr\u1ecdng \u0111\u1ec3 c\u00f4ng ty c\u00e1n m\u1ed1c m\u1ee5c ti\u00eau n\u0103m.<\/p>\n\n\n\n

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H\u00e0nh tr\u00ecnh Trang s\u1ee9c xuy\u00ean Vi\u1ec7t\u201d ti\u1ebfp t\u1ee5c l\u0103n b\u00e1nh qua 27 t\u1ec9nh, th\u00e0nh trong n\u0103m nay<\/em> (\u1ea2nh: Thanh Giang)<\/em><\/figcaption><\/figure>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, PNJ ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf Nh\u00e0 b\u00e1n l\u1ebb Lifestyle h\u00e0ng \u0111\u1ea7u khi ghi danh t\u1ea1i c\u00e1c gi\u1ea3i th\u01b0\u1edfng uy t\u00edn nh\u01b0: Top 50 c\u00f4ng ty kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t Vi\u1ec7t Nam 2024 (Nh\u1ecbp c\u1ea7u \u0111\u1ea7u t\u01b0 c\u00f4ng b\u1ed1); Top 10 doanh nghi\u1ec7p ni\u00eam y\u1ebft qu\u1ea3n tr\u1ecb c\u00f4ng ty t\u1ed1t nh\u1ea5t (do HOSE, HNX v\u00e0 B\u00e1o \u0110\u1ea7u t\u01b0 trao gi\u1ea3i); Gi\u1eef v\u1eefng v\u1ecb tr\u00ed \u201cTop 10 doanh nghi\u1ec7p b\u1ec1n v\u1eefng trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i – d\u1ecbch v\u1ee5 trong 100 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng 2024\u201d 9 n\u0103m li\u00ean ti\u1ebfp.<\/p>\n\n\n\n

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PNJ x\u1ebfp th\u1ee9 9 trong top 50 c\u00f4ng ty kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t Vi\u1ec7t Nam, t\u0103ng 5 b\u1eadc so v\u1edbi 2023 (\u1ea2nh: Ho\u00e0ng H\u00e0)<\/em><\/figcaption><\/figure>\n\n\n\n

T\u00ednh \u0111\u1ebfn cu\u1ed1i th\u00e1ng 11\/2024, PNJ s\u1edf h\u1eefu 424 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c. Trong \u0111\u00f3, g\u1ed3m 415 CH PNJ, 5 CH Style by PNJ, 3 CH CAO Fine Jewellery v\u00e0 1 Trung t\u00e2m kinh doanh s\u1ec9.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) v\u1eeba c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh l\u0169y k\u1ebf 11 th\u00e1ng  n\u0103m 2024 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 35.210 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.876 t\u1ef7 \u0111\u1ed3ng Theo b\u00e1o kinh doanh m\u1edbi nh\u1ea5t, PNJ ti\u1ebfp t\u1ee5c ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng […]<\/p>\n","protected":false},"author":3,"featured_media":24202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,3,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24196"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=24196"}],"version-history":[{"count":2,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24196\/revisions"}],"predecessor-version":[{"id":24203,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24196\/revisions\/24203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/24202"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=24196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=24196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=24196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}