{"id":24042,"date":"2024-11-27T09:18:43","date_gmt":"2024-11-27T02:18:43","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=24042"},"modified":"2024-11-27T09:22:44","modified_gmt":"2024-11-27T02:22:44","slug":"sau-10-thang-pnj-ghi-nhan-doanh-thu-hon-32-000-ty","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/sau-10-thang-pnj-ghi-nhan-doanh-thu-hon-32-000-ty\/","title":{"rendered":"Sau 10 Th\u00e1ng, PNJ Ghi Nh\u1eadn Doanh Thu H\u01a1n 32.000 T\u1ef7"},"content":{"rendered":"\n

C\u00f4ng ty C\u1ed5 Ph\u1ea7n V\u00e0ng B\u1ea1c \u0110\u00e1 Qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) ghi nh\u1eadn k\u1ebft qu\u1ea3 kinh doanh l\u0169y k\u1ebf 10 th\u00e1ng n\u0103m 2024 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 32.371 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.600 t\u1ef7 \u0111\u1ed3ng.<\/em><\/p>\n\n\n\n

Theo b\u00e1o c\u00e1o PNJ v\u1eeba c\u00f4ng b\u1ed1, c\u00e1c ch\u1ec9 ti\u00eau kinh doanh trong 10 th\u00e1ng n\u0103m 2024 \u0111\u1ec1u duy tr\u00ec \u1edf m\u1ee9c t\u0103ng tr\u01b0\u1edfng d\u01b0\u01a1ng. C\u1ee5 th\u1ec3, c\u00f4ng ty ghi nh\u1eadn doanh thu thu\u1ea7n \u0111\u1ea1t 32.371 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.600 t\u1ef7 \u0111\u1ed3ng, t\u0103ng l\u1ea7n l\u01b0\u1ee3t 22,7% v\u00e0 4,4% so v\u1edbi c\u00f9ng k\u1ef3. Trong \u0111\u00f3, doanh s\u1ed1 \u0111\u1ebfn t\u1eeb k\u00eanh trang s\u1ee9c b\u00e1n l\u1ebb chi\u1ebfm 56,4% trong c\u01a1 c\u1ea5u t\u1ed5ng doanh thu chung. V\u1edbi k\u1ebft qu\u1ea3 n\u00e0y, PNJ \u0111\u00e3 ho\u00e0n th\u00e0nh 87,1% k\u1ebf ho\u1ea1ch doanh thu n\u0103m 2024 m\u00e0 c\u00f4ng ty \u0111\u00e3 cam k\u1ebft t\u1ea1i \u0110\u1ea1i H\u1ed9i \u0110\u1ed3ng C\u1ed5 \u0110\u00f4ng.<\/p>\n\n\n\n

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Doanh s\u1ed1 b\u00e1n l\u1ebb trang s\u1ee9c PNJ chi\u1ebfm 56,4% c\u01a1 c\u1ea5u t\u1ed5ng doanh thu chung (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

M\u1eb7t kh\u00e1c, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a PNJ trong 10 th\u00e1ng qua t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh. Doanh thu trang s\u1ee9c b\u00e1n l\u1ebb t\u0103ng 16,5% (so v\u1edbi c\u00f9ng k\u1ef3) nh\u1edd khai th\u00e1c hi\u1ec7u qu\u1ea3 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111a d\u1ea1ng; s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng c\u0169 ti\u1ebfp t\u1ee5c gia t\u0103ng. \u0110\u1ed3ng th\u1eddi, doanh thu trang s\u1ee9c b\u00e1n s\u1ec9 t\u0103ng 32,7% (so v\u1edbi c\u00f9ng k\u1ef3) nh\u1edd s\u1ef1 chuy\u1ec3n d\u1ecbch nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ec9 sang c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, l\u0169y k\u1ebf 10 th\u00e1ng n\u0103m 2024, bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnh c\u1ee7a PNJ \u0111\u1ea1t 16,9%, gi\u1ea3m so v\u1edbi m\u1ee9c 18,5% c\u00f9ng k\u1ef3 n\u0103m 2023. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn \u1edf m\u1ee9c kh\u00e1 tr\u01b0\u1edbc nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u1edd v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0: (i) bi\u00ean l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh t\u1eeb k\u00eanh b\u00e1n l\u1ebb v\u00e0 b\u00e1n s\u1ec9; (ii) th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 c\u00e1c bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh s\u1ea3n xu\u1ea5t, t\u1eeb \u0111\u00f3 gi\u1ea3m t\u00e1c \u0111\u1ed9ng do t\u0103ng t\u1ef7 tr\u1ecdng t\u1eeb v\u00e0ng 24K trong c\u01a1 c\u1ea5u doanh thu, chi ph\u00ed nguy\u00ean v\u1eadt li\u1ec7u t\u0103ng v\u00e0 x\u1eed l\u00fd h\u00e0ng t\u1ed3n kho nh\u1eb1m chu\u1ea9n b\u1ecb cho giai \u0111o\u1ea1n ti\u1ebfp theo.<\/p>\n\n\n\n

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PNJ ra m\u1eaft nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 b\u1ed9 s\u01b0u t\u1eadp m\u1edbi \u0111\u00e1p \u1ee9ng th\u1ecb hi\u1ebfu kh\u00e1ch h\u00e0ng (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

Ngo\u00e0i ra, PNJ s\u1ebd tri\u1ec3n khai th\u00eam nhi\u1ec1u chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o nh\u1eb1m \u201cc\u00e1 nh\u00e2n h\u00f3a\u201d tr\u1ea3i nghi\u1ec7m mua s\u1eafm nh\u1eb1m t\u0103ng th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i. \u0110\u00e2y s\u1ebd l\u00e0 l\u1ef1c \u0111\u1ea9y quan tr\u1ecdng \u0111\u1ec3 c\u00f4ng ty c\u00e1n m\u1ed1c k\u1ebf ho\u1ea1ch trong nh\u1eefng th\u00e1ng cu\u1ed1i n\u0103m.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c gia t\u0103ng khi PNJ ti\u1ebfp t\u1ee5c ghi danh t\u1ea1i gi\u1ea3i th\u01b0\u1edfng uy t\u00edn nh\u01b0: 9 l\u1ea7n li\u00ean ti\u1ebfp \u0111\u01b0\u1ee3c vinh danh Th\u01b0\u01a1ng hi\u1ec7u Qu\u1ed1c gia, top 10 doanh nghi\u1ec7p ni\u00eam y\u1ebft qu\u1ea3n tr\u1ecb c\u00f4ng ty t\u1ed1t nh\u1ea5t v\u00e0 top 20 b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean t\u1ed1t nh\u1ea5t nh\u00f3m phi t\u00e0i ch\u00ednh t\u1ea1i cu\u1ed9c b\u00ecnh ch\u1ecdn doanh nghi\u1ec7p ni\u00eam y\u1ebft 2024,…<\/p>\n\n\n\n

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PNJ l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt doanh nghi\u1ec7p ni\u00eam y\u1ebft duy tr\u00ec v\u1ecb th\u1ebf top 10 v\u1ec1 qu\u1ea3n tr\u1ecb c\u00f4ng ty qua 3 k\u1ef3 b\u00ecnh ch\u1ecdn li\u00ean ti\u1ebfp (\u1ea2nh: Th\u00f9y Vinh)<\/em><\/figcaption><\/figure>\n\n\n\n

T\u00ednh \u0111\u1ebfn cu\u1ed1i th\u00e1ng 10\/2024, PNJ s\u1edf h\u1eefu 421 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c. Trong \u0111\u00f3, g\u1ed3m 412 CH PNJ, 5 CH Style by PNJ, 3 CH CAO Fine Jewellery v\u00e0 1 Trung t\u00e2m kinh doanh s\u1ec9.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ty C\u1ed5 Ph\u1ea7n V\u00e0ng B\u1ea1c \u0110\u00e1 Qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) ghi nh\u1eadn k\u1ebft qu\u1ea3 kinh doanh l\u0169y k\u1ebf 10 th\u00e1ng n\u0103m 2024 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 32.371 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.600 t\u1ef7 \u0111\u1ed3ng. Theo b\u00e1o c\u00e1o PNJ v\u1eeba c\u00f4ng b\u1ed1, c\u00e1c ch\u1ec9 ti\u00eau kinh doanh trong 10 th\u00e1ng […]<\/p>\n","protected":false},"author":3,"featured_media":24048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,3,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24042"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=24042"}],"version-history":[{"count":2,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24042\/revisions"}],"predecessor-version":[{"id":24049,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/24042\/revisions\/24049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/24048"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=24042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=24042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=24042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}