{"id":23850,"date":"2024-10-22T15:37:27","date_gmt":"2024-10-22T08:37:27","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=23850"},"modified":"2024-10-22T15:43:17","modified_gmt":"2024-10-22T08:43:17","slug":"pnj-ghi-nhan-doanh-thu-7-130-ty-dong-trong-quy-iii","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/pnj-ghi-nhan-doanh-thu-7-130-ty-dong-trong-quy-iii\/","title":{"rendered":"PNJ Ghi Nh\u1eadn Doanh Thu 7.130 T\u1ef7 \u0110\u1ed3ng Trong Qu\u00fd III"},"content":{"rendered":"\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng B\u1ea1c \u0110\u00e1 Qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh qu\u00fd III\/2024 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 7.130 t\u1ef7 \u0111\u1ed3ng.<\/em><\/p>\n\n\n\n

Theo b\u00e1o c\u00e1o v\u1eeba c\u00f4ng b\u1ed1, trong qu\u00fd III\/2024, PNJ ghi nh\u1eadn doanh thu thu\u1ea7n \u0111\u1ea1t 7.130 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 216 t\u1ef7 \u0111\u1ed3ng. Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnhtrong qu\u00fd III n\u0103m 2024 \u0111\u1ea1t 17,5%, t\u0103ng so v\u1edbi m\u1ee9c 17,3% c\u00f9ng k\u1ef3 n\u0103m 2023. Qu\u00fd III\/2024, k\u00eanh trang s\u1ee9c b\u00e1n l\u1ebb t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c v\u1edbi m\u1ee9c t\u0103ng 20,1% so v\u1edbi c\u00f9ng k\u1ef3, chi\u1ebfm 69,8% trong c\u01a1 c\u1ea5u doanh thu trong khi \u0111\u00f3 doanh thu v\u00e0ng 24K gi\u1ea3m 46% so v\u1edbi c\u00f9ng k\u1ef3.<\/p>\n\n\n\n

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K\u00eanh trang s\u1ee9c b\u00e1n l\u1ebb t\u0103ng h\u01a1n 20% trong qu\u00fd III (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

Theo \u0111\u00f3, l\u0169y k\u1ebf 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2024 PNJ ghi nh\u1eadn doanh thu thu\u1ea7n \u0111\u1ea1t 29.242 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 25,1% so v\u1edbi c\u00f9ng k\u1ef3), v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.382 t\u1ef7 \u0111\u1ed3ng.<\/p>\n\n\n\n

B\u00e1o c\u00e1o kinh doanh c\u1ee7a PNJ c\u0169ng th\u1ec3 hi\u1ec7n doanh thu t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u1edf c\u00e1c k\u00eanh. Doanh thu trang s\u1ee9c b\u00e1n l\u1ebb t\u0103ng 15,9% trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m nh\u1edd khai th\u00e1c hi\u1ec7u qu\u1ea3 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111a d\u1ea1ng; s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng c\u0169 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng. \u0110\u1ed3ng th\u1eddi, doanh thu k\u00eanh s\u1ec9 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng 30,2% nh\u1edd v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ecbch chuy\u1ec3n v\u1ec1 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t uy t\u00edn.<\/p>\n\n\n\n

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PNJ tri\u1ec3n khai n\u00e2ng cao n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh trong s\u1ea3n xu\u1ea5t (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

L\u0169y k\u1ebf 9 th\u00e1ng n\u0103m 2024, bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnh \u0111\u1ea1t 16,7%, gi\u1ea3m so v\u1edbi m\u1ee9c 18,4% c\u00f9ng k\u1ef3 n\u0103m 2023. Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng, bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnh \u0111\u01b0\u1ee3c duy tr\u00ec \u1edf m\u1ee9c kh\u00e1 nh\u1edd v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0: (i) m\u1ee9c bi\u00ean l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh c\u1ee7a k\u00eanh l\u1ebb v\u00e0 s\u1ec9; (ii) tri\u1ec3n khai hi\u1ec7u qu\u1ea3 c\u00e1c bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh trong s\u1ea3n xu\u1ea5t, b\u00f9 tr\u1eeb cho s\u1ef1 gi\u1ea3m l\u1ee3i nhu\u1eadn g\u1ed9p do t\u0103ng t\u1ef7 tr\u1ecdng t\u1eeb v\u00e0ng 24K trong c\u01a1 c\u1ea5u doanh thu.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, PNJ li\u00ean t\u1ee5c gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n, m\u1ee9c \u0111\u1ed9 g\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng. Trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m nay, PNJ \u0111\u00e3 n\u00e2ng t\u1ed5ng s\u1ed1 l\u00ean 418 c\u1eeda h\u00e0ng ph\u1ee7 kh\u1eafp 57 t\u1ec9nh th\u00e0nh. <\/p>\n\n\n\n

Ngo\u00e0i ra, c\u00f4ng ty c\u0169ng tr\u00ecnh l\u00e0ng nhi\u1ec1u b\u1ed9 s\u01b0u t\u1eadp m\u1edbi v\u00e0 \u0111a d\u1ea1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m theo h\u01b0\u1edbng may \u0111o ri\u00eang cho t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tu\u1ef3 theo nhu c\u1ea7u, phong c\u00e1ch, s\u1edf th\u00edch. PNJ kh\u00f4ng ng\u1eebng n\u00e2ng c\u1ea5p kh\u00f4ng gian v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ec3 x\u00e2y d\u1ef1ng g\u1eafn k\u1ebft b\u1ec1n ch\u1eb7t v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng c\u0169, \u0111\u1ed3ng th\u1eddi thu h\u00fat th\u00eam nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi.\u00a0<\/p>\n\n\n\n

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Chi\u1ebfn d\u1ecbch C\u00f3 nhau. M\u00ecnh c\u01b0\u1edbi! \u00a0thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng (\u1ea2nh: PNJ)<\/em><\/figcaption><\/figure>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c gia t\u0103ng khi PNJ ti\u1ebfp t\u1ee5c ghi danh t\u1ea1i gi\u1ea3i th\u01b0\u1edfng uy t\u00edn nh\u01b0: Doanh nghi\u1ec7p ni\u00eam y\u1ebft phi t\u00e0i ch\u00ednh c\u00f3 v\u1ed1n ho\u00e1 l\u1edbn \u0111\u01b0\u1ee3c nh\u00e0 \u0111\u1ea7u t\u01b0 y\u00eau th\u00edch nh\u1ea5t n\u0103m 2024 (IR Awards); vinh danh t\u1ea1i gi\u1ea3i th\u01b0\u1edfng Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng qu\u1ed1c t\u1ebf JWA 2024 (h\u1ea1ng m\u1ee5c \u201cSocial Empowerment\u201d); Top 100 Th\u01b0\u01a1ng hi\u1ec7u Gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam (Brand Finance c\u00f4ng b\u1ed1); Doanh nghi\u1ec7p Xanh TP.HCM (UBND Th\u00e0nh ph\u1ed1 trao t\u1eb7ng);\u2026 \u0110\u00e2y s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c cho c\u00f4ng ty duy tr\u00ec v\u1ecb th\u1ebf h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb Lifesyle l\u1edbn nh\u1ea5t c\u1ea3 n\u01b0\u1edbc v\u00e0 v\u01b0\u01a1n t\u1ea7m khu v\u1ef1c. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng B\u1ea1c \u0110\u00e1 Qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh qu\u00fd III\/2024 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 7.130 t\u1ef7 \u0111\u1ed3ng. Theo b\u00e1o c\u00e1o v\u1eeba c\u00f4ng b\u1ed1, trong qu\u00fd III\/2024, PNJ ghi nh\u1eadn doanh thu thu\u1ea7n \u0111\u1ea1t 7.130 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 216 t\u1ef7 \u0111\u1ed3ng. […]<\/p>\n","protected":false},"author":3,"featured_media":23857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,3,27,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/23850"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=23850"}],"version-history":[{"count":4,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/23850\/revisions"}],"predecessor-version":[{"id":23861,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/23850\/revisions\/23861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/23857"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=23850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=23850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=23850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}