{"id":23731,"date":"2024-10-11T16:15:37","date_gmt":"2024-10-11T09:15:37","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=23731"},"modified":"2024-10-11T16:19:28","modified_gmt":"2024-10-11T09:19:28","slug":"brand-finance-pnj-la-thuong-hieu-trang-suc-gia-tri-nhat-viet-nam","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/brand-finance-pnj-la-thuong-hieu-trang-suc-gia-tri-nhat-viet-nam\/","title":{"rendered":"Brand Finance: PNJ l\u00e0 th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam"},"content":{"rendered":"\n

PNJ x\u1ebfp th\u1ee9 21 trong b\u1ea3ng x\u1ebfp h\u1ea1ng 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam, t\u0103ng m\u1ed9t b\u1eadc so v\u1edbi n\u0103m tr\u01b0\u1edbc, khi \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t h\u01a1n 480 tri\u1ec7u USD. <\/em><\/p>\n\n\n\n

Theo b\u1ea3ng x\u1ebfp h\u1ea1ng m\u1edbi c\u1ee7a Brand Finance – t\u1ed5 ch\u1ee9c \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Anh, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u PNJ hi\u1ec7n t\u1ea1i t\u0103ng 12% so v\u1edbi n\u0103m tr\u01b0\u1edbc, l\u00ean 480 tri\u1ec7u USD \u0111\u1ec3 gi\u1eef v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb trang s\u1ee9c gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam. <\/p>\n\n\n\n

B\u1ea3ng x\u1ebfp h\u1ea1ng \u0111\u01b0\u1ee3c Brand Finance c\u00f4ng b\u1ed1 th\u01b0\u1eddng ni\u00ean sau qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u, \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u k\u00e9o d\u00e0i t\u1eeb \u0111\u1ea7u n\u0103m. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh t\u1eeb ch\u1ec9 s\u1ed1 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u (BSI) v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Theo \u0111\u00f3, ch\u1ec9 s\u1ed1 BSI d\u1ef1a tr\u00ean 3 y\u1ebfu t\u1ed1 g\u1ed3m m\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u1ea1o ra l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, nh\u1eadn th\u1ee9c c\u1ee7a c\u00e1c b\u00ean li\u00ean quan v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hi\u1ec7u su\u1ea5t kinh doanh.\u00a0<\/p>\n\n\n\n

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\u0110\u1ea1i di\u1ec7n nh\u1eadn danh hi\u1ec7u t\u1eeb ban t\u1ed5 ch\u1ee9c (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c Brand Finance \u1ea5n \u0111\u1ecbnh ch\u1ec9 s\u1ed1 BSI tr\u00ean thang \u0111i\u1ec3m t\u1ed1i \u0111a 100 v\u00e0 quy \u0111\u1ed5i x\u1ebfp h\u1ea1ng t\u1ed1i \u0111a AAA+, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 x\u1ebfp h\u1ea1ng t\u00edn d\u1ee5ng. N\u0103m nay, ch\u1ec9 s\u1ed1 BSI c\u1ee7a PNJ t\u0103ng 0,5 \u0111i\u1ec3m, l\u00ean 74,7 \u0111i\u1ec3m v\u00e0 x\u1ebfp h\u1ea1ng s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea3i thi\u1ec7n t\u1eeb AA l\u00ean AA+. <\/p>\n\n\n\n

Theo Brand Finance, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a PNJ \u0111\u00e3 t\u0103ng 10 l\u1ea7n<\/a> trong v\u00f2ng m\u1ed9t th\u1eadp k\u1ef7. Giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t \u0111\u01b0\u1ee3c ghi nh\u1eadn trong 2 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y khi \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2022 l\u00e0 367 tri\u1ec7u USD th\u00ec nay l\u00ean \u0111\u1ebfn 480 tri\u1ec7u USD, t\u1ee9c t\u0103ng h\u01a1n 30%. <\/p>\n\n\n\n

\u201cTrong v\u00e0i n\u0103m t\u1edbi, ch\u00fang t\u00f4i k\u1ef3 v\u1ecdng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00ean m\u1ee9c m\u1ed9t t\u1ef7 USD nh\u1edd n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft v\u00e0 s\u1ef1 c\u1ed9ng h\u01b0\u1edfng gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong h\u1ec7 sinh th\u00e1i. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c n\u00e2ng cao n\u0103ng l\u1ef1c s\u00e1ng t\u1ea1o trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u1edbi t\u1ed1c \u0111\u1ed9 tri\u1ec3n khai nhanh h\u01a1n, bi\u1ebfn ho\u00e1 h\u01a1n \u0111\u1ec3 x\u00e2y \u0111\u1eafp v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin y\u00eau t\u1eeb kh\u00e1ch h\u00e0ng c\u0169ng g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf v\u00e0o t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u PNJ<\/em>\u201d, \u00f4ng L\u00ea Tr\u00ed Th\u00f4ng Ph\u00f3 Ch\u1ee7 t\u1ecbch H\u0110QT, T\u1ed5ng gi\u00e1m \u0111\u1ed1c PNJ, chia s\u1ebb.<\/p>\n\n\n\n

Ho\u1ea1t \u0111\u1ed9ng l\u00e0m gi\u00e0u t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ban l\u00e3nh \u0111\u1ea1o PNJ ch\u00fa tr\u1ecdng t\u1eeb nhi\u1ec1u n\u0103m tr\u01b0\u1edbc nh\u01b0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c t\u00e1i t\u1ea1o to\u00e0n di\u1ec7n, \u0111\u1ed5i m\u1edbi c\u00e1ch ngh\u0129 v\u00e0 c\u00e1ch l\u00e0m \u0111\u1ec3 chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd t\u1eeb m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t kim ho\u00e0n truy\u1ec1n th\u1ed1ng th\u00e0nh m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb Lifestyle chuy\u00ean nghi\u1ec7p.\u00a0<\/p>\n\n\n\n

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PNJ li\u00ean t\u1ee5c gia t\u0103ng kh\u00e1ch h\u00e0ng m\u1edbi (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

C\u00f4ng ty li\u00ean t\u1ee5c gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n, m\u1ee9c \u0111\u1ed9 g\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng. Trong 8 th\u00e1ng \u0111\u1ea7u n\u0103m nay, PNJ \u0111\u00e3 m\u1edf th\u00eam 24 c\u1eeda h\u00e0ng m\u1edbi, n\u00e2ng t\u1ed5ng s\u1ed1 l\u00ean 414 c\u1eeda h\u00e0ng ph\u1ee7 kh\u1eafp 57 t\u1ec9nh th\u00e0nh. <\/p>\n\n\n\n

Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, PNJ c\u0169ng tr\u00ecnh l\u00e0ng nhi\u1ec1u b\u1ed9 s\u01b0u t\u1eadp m\u1edbi v\u00e0 \u0111a d\u1ea1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m theo h\u01b0\u1edbng may \u0111o ri\u00eang cho t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tu\u1ef3 theo nhu c\u1ea7u, phong c\u00e1ch, s\u1edf th\u00edch. C\u00f4ng ty kh\u00f4ng ng\u1eebng n\u00e2ng c\u1ea5p kh\u00f4ng gian v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ec3 x\u00e2y d\u1ef1ng g\u1eafn k\u1ebft b\u1ec1n ch\u1eb7t v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng c\u0169, \u0111\u1ed3ng th\u1eddi thu h\u00fat th\u00eam nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi. <\/p>\n\n\n\n

Theo \u00f4ng L\u00ea Tr\u00ed Th\u00f4ng, PNJ hi\u1ec7n nay kh\u00f4ng c\u00f2n thu\u1ea7n tu\u00fd l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mang t\u00ednh th\u01b0\u01a1ng m\u1ea1i. C\u00f4ng ty \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh “th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng h\u00e0nh v\u00e0 \u0111\u1ed3ng c\u1ea3m v\u1edbi nh\u1eefng ti\u1ebfn b\u1ed9 x\u00e3 h\u1ed9i, \u0111\u1ec1 cao v\u1ebb \u0111\u1eb9p cu\u1ed9c s\u1ed1ng v\u00e0 con ng\u01b0\u1eddi”. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n qua c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o nh\u01b0 H\u00e0nh tr\u00ecnh trang s\u1ee9c xuy\u00ean Vi\u1ec7t, C\u00f3 nhau. M\u00ecnh c\u01b0\u1edbi! <\/em>hay b\u1ed9 s\u01b0u t\u1eadp trang s\u1ee9c c\u01b0\u1edbi Tr\u1ea7u Cau PNJ<\/em>. Th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch k\u1ec3 tr\u00ean, PNJ lan to\u1ea3 c\u1ea3m h\u1ee9ng l\u00e0m \u0111\u1eb9p \u0111\u1ebfn m\u1ed7i ng\u01b0\u1eddi, truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1c c\u1eb7p \u0111\u00f4i lu\u00f4n tin v\u00e0o gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c c\u1ee7a t\u00ecnh y\u00eau \u0111\u1ec3 v\u01b0\u1ee3t qua m\u1ecdi th\u1eed th\u00e1ch v\u00e0 x\u00e2y d\u1ef1ng h\u1ea1nh ph\u00fac tr\u1ecdn v\u1eb9n.<\/p>\n\n\n\n

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Chi\u1ebfn d\u1ecbch C\u00f3 nhau. M\u00ecnh c\u01b0\u1edbi! \u00a0truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1c c\u1eb7p \u0111\u00f4i lu\u00f4n tin v\u00e0o gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c c\u1ee7a t\u00ecnh y\u00eau\u00a0 (\u1ea2nh: PNJ)<\/em><\/figcaption><\/figure>\n\n\n\n

Nh\u1edd chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, PNJ li\u00ean ti\u1ebfp x\u00e1c l\u1eadp c\u00e1c k\u1ef7 l\u1ee5c kinh doanh m\u1edbi. N\u0103m ngo\u00e1i, c\u00f4ng ty ghi nh\u1eadn doanh thu 33.137 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf 1.971 t\u1ef7 \u0111\u1ed3ng – m\u1ee9c cao nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay. <\/p>\n\n\n\n

C\u00f4ng ty \u0111\u1eb7t m\u1ee5c ti\u00eau n\u0103m nay chinh ph\u1ee5c ti\u1ebfp \u0111\u1ec9nh cao doanh thu m\u1edbi l\u00e0 37.148 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf 2.089 t\u1ef7 \u0111\u1ed3ng. Sau 8 th\u00e1ng, c\u00e1c ch\u1ec9 ti\u00eau n\u00e0y \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng v\u1edbi doanh thu thu\u1ea7n 26.866 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf 1.281 t\u1ef7 \u0111\u1ed3ng, l\u1ea7n l\u01b0\u1ee3t ho\u00e0n th\u00e0nh 72% v\u00e0 61% m\u1ee5c ti\u00eau. <\/p>\n\n\n\n

M\u1ee9c \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng g\u00f3p ph\u1ea7n gi\u00fap PNJ thu h\u00fat th\u00eam s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng nh\u00e0 \u0111\u1ea7u t\u01b0 trong n\u01b0\u1edbc v\u00e0 n\u01b0\u1edbc ngo\u00e0i, qua \u0111\u00f3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho c\u00f4ng ty duy tr\u00ec v\u1ecb th\u1ebf h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb Lifestyle l\u1edbn nh\u1ea5t c\u1ea3 n\u01b0\u1edbc v\u00e0 v\u01b0\u01a1n t\u1ea7m th\u1ebf gi\u1edbi. <\/p>\n","protected":false},"excerpt":{"rendered":"

PNJ x\u1ebfp th\u1ee9 21 trong b\u1ea3ng x\u1ebfp h\u1ea1ng 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam, t\u0103ng m\u1ed9t b\u1eadc so v\u1edbi n\u0103m tr\u01b0\u1edbc, khi \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t h\u01a1n 480 tri\u1ec7u USD.  Theo b\u1ea3ng x\u1ebfp h\u1ea1ng m\u1edbi c\u1ee7a Brand Finance – t\u1ed5 ch\u1ee9c \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Anh, […]<\/p>\n","protected":false},"author":3,"featured_media":23737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,27],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/23731"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=23731"}],"version-history":[{"count":2,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/23731\/revisions"}],"predecessor-version":[{"id":23738,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/23731\/revisions\/23738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/23737"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=23731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=23731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=23731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}