{"id":23716,"date":"2024-10-11T09:55:33","date_gmt":"2024-10-11T02:55:33","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=23716"},"modified":"2024-10-11T09:59:11","modified_gmt":"2024-10-11T02:59:11","slug":"pnj-duoc-apea-vinh-danh-thuong-hieu-truyen-cam-hung-2024","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/pnj-duoc-apea-vinh-danh-thuong-hieu-truyen-cam-hung-2024\/","title":{"rendered":"PNJ \u0111\u01b0\u1ee3c APEA vinh danh Th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n c\u1ea3m h\u1ee9ng 2024"},"content":{"rendered":"\n

T\u1ea1i l\u1ec5 trao Gi\u1ea3i th\u01b0\u1edfng Doanh nghi\u1ec7p ch\u00e2u \u00c1 – Asia Pacific Enterprise Awards (APEA) 2024, PNJ \u0111\u01b0\u1ee3c vinh danh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a n\u0103m.<\/em><\/p>\n\n\n\n

Nh\u1edd nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u201cF5 – Refresh\u201d v\u1edbi m\u1ee5c ti\u00eau khai ph\u00f3ng n\u1ed9i n\u0103ng to\u00e0n di\u1ec7n \u0111\u00e3 gi\u00fap PNJ kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd trong nhi\u1ec1u n\u0103m qua.<\/p>\n\n\n\n

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\u0110\u1ea1i di\u1ec7n PNJ nh\u1eadn gi\u1ea3i APEA 2024, h\u1ea1ng m\u1ee5c Th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n c\u1ea3m h\u1ee9ng. \u1ea2nh: Nguy\u00ean Kh\u00f4i\u00a0\u00a0\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n

Theo \u0111\u00f3, vi\u1ec7c \u0111\u01b0\u1ee3c x\u01b0\u1edbng t\u00ean t\u1ea1i h\u1ea1ng m\u1ee5c Th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n c\u1ea3m h\u1ee9ng 2024 <\/em>(Inspirational Brand Award) l\u00e0 minh ch\u1ee9ng s\u1eafc n\u00e9t cho h\u00e0nh tr\u00ecnh t\u00f4n vinh v\u1ebb \u0111\u1eb9p con ng\u01b0\u1eddi v\u00e0 cu\u1ed9c s\u1ed1ng c\u1ee7a PNJ trong su\u1ed1t 36 n\u0103m qua. Doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 ghi d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd v\u1edbi nh\u1eefng th\u00e0nh t\u00edch kinh doanh \u1ea5n t\u01b0\u1ee3ng m\u00e0 c\u00f2n \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng th\u1ef1c thi ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, t\u1ea1o t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

\u0110\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng ni\u00ean b\u1edfi Enterprise Asia, T\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 h\u00e0ng \u0111\u1ea7u t\u1ea1i ch\u00e2u \u00c1 d\u00e0nh cho doanh nghi\u1ec7p, gi\u1ea3i th\u01b0\u1edfng APEA 2024 mang ch\u1ee7 \u0111\u1ec1 \u201cCelebrating Inclusive Entrepreneurship – T\u00f4n vinh tinh th\u1ea7n kinh doanh to\u00e0n di\u1ec7n<\/em>\u201d. Theo \u0111\u00f3, APEA 2024 vinh danh nh\u1eefng doanh nghi\u1ec7p v\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc c\u00f3 nh\u1eefng \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho s\u1ef1 ph\u00e1t tri\u1ec3n kinh t\u1ebf – x\u00e3 h\u1ed9i b\u1ec1n v\u1eefng, \u0111\u1ed3ng th\u1eddi \u0111\u1ec1 cao vai tr\u00f2 c\u1ee7a tinh th\u1ea7n kinh doanh to\u00e0n di\u1ec7n trong b\u1ed1i c\u1ea3nh m\u1edbi t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.<\/p>\n\n\n\n

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PNJ lu\u00f4n l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh s\u1ea3n xu\u1ea5t. \u1ea2nh: Nguy\u00ean Kh\u00f4i<\/em><\/figcaption><\/figure>\n\n\n\n

N\u0103m nay, gi\u1ea3i th\u01b0\u1edfng APEA vinh danh 4 h\u1ea1ng m\u1ee5c: Doanh nghi\u1ec7p xu\u1ea5t s\u1eafc ch\u00e2u \u00c1 (Corporate Excellence Award); Doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng nhanh (Fast Enterprise Award); Th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n c\u1ea3m h\u1ee9ng (Inspirational Brand Award); Doanh nh\u00e2n xu\u1ea5t s\u1eafc ch\u00e2u \u00c1 (Master Entrepreneur Award).<\/p>\n\n\n\n

Theo ban t\u1ed5 ch\u1ee9c, PNJ l\u00e0 nh\u00e0 b\u00e1n l\u1ebb Lifestyle c\u00f3 ho\u1ea1t \u0111\u1ed9ng kinh doanh truy\u1ec1n c\u1ea3m h\u1ee9ng, c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o s\u1ee9c \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi doanh nghi\u1ec7p lu\u00f4n n\u1ed7 l\u1ef1c th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi b\u1ec1n v\u1eefng. 36 n\u0103m h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n, PNJ lu\u00f4n l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh s\u1ea3n xu\u1ea5t, b\u00e1m s\u00e1t tri\u1ebft l\u00fd ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u201c\u0111\u1eb7t l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng v\u00e0 l\u1ee3i \u00edch x\u00e3 h\u1ed9i v\u00e0o l\u1ee3i \u00edch doanh nghi\u1ec7p<\/em>\u201d.<\/p>\n\n\n\n

\u00d4ng Nguy\u1ec5n Khoa H\u1ed3ng Th\u00e0nh, Gi\u00e1m \u0111\u1ed1c Cao c\u1ea5p Marketing ki\u00eam Gi\u00e1m \u0111\u1ed1c Truy\u1ec1n th\u00f4ng v\u00e0 \u0110\u1ed1i ngo\u1ea1i PNJ chia s\u1ebb: \u201cT\u1eadp th\u1ec3 h\u01a1n 7.600 nh\u00e2n s\u1ef1 t\u1ea1i PNJ ti\u1ebfp t\u1ee5c nh\u1ea5n n\u00fat F5-Refresh m\u1ed7i ng\u00e0y \u0111\u1ec3 ki\u1ebfn t\u1ea1o kh\u00f4ng gian mua s\u1eafm trang s\u1ee9c v\u00e0 Lifestyle hi\u1ec7n \u0111\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1eb7t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u, PNJ \u0111\u1eb7c bi\u1ec7t n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, tr\u00ecnh l\u00e0ng b\u1ed9 s\u01b0u t\u1eadp m\u1edbi, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u g\u1eafn k\u1ebft b\u1ec1n v\u1eefng v\u1edbi nhu c\u1ea7u thi\u1ebft th\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d.<\/em><\/p>\n\n\n\n

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PNJ ki\u1ebfn t\u1ea1o kh\u00f4ng gian mua s\u1eafm trang s\u1ee9c v\u00e0 Lifestyle hi\u1ec7n \u0111\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u1ea2nh: Nguy\u00ean Kh\u00f4i<\/em><\/figcaption><\/figure>\n\n\n\n

B\u1eb1ng c\u00e1ch \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi \u0111i\u1ec3m ch\u1ea1m kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh mua s\u1eafm trang s\u1ee9c, th\u01b0\u01a1ng hi\u1ec7u PNJ ch\u00fa tr\u1ecdng m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi, \u0111a d\u1ea1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m, b\u1ed9 s\u01b0u t\u1eadp mang \u00fd ngh\u0129a nh\u00e2n v\u0103n. H\u01a1n n\u1eefa, d\u00f9 kh\u00e1ch h\u00e0ng mua s\u1eafm \u1edf giai \u0111o\u1ea1n n\u00e0o th\u00ec th\u00f4ng tin s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m lu\u00f4n minh b\u1ea1ch v\u00e0 \u0111\u1ed3ng b\u1ed9. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n ph\u1ea7n n\u00e0o qua x\u1ebfp h\u1ea1ng c\u1ee7a PNJ t\u1ea1i b\u00e1o c\u00e1o CEE \u2013 Vietnam Customers Experience Excellence (tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc) do KPMG th\u1ef1c hi\u1ec7n n\u0103m 2022.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00f4ng \u00edt chi\u1ebfn d\u1ecbch marketing c\u1ee7a PNJ \u0111\u00e3 g\u00f3p ph\u1ea7n thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng v\u1ec1 t\u00ecnh y\u00eau \u0111\u00f4i l\u1ee9a, v\u1ebb \u0111\u1eb9p c\u1ee7a kho\u1ea3nh kh\u1eafc c\u1ea7u h\u00f4n, v\u0103n h\u00f3a c\u01b0\u1edbi h\u1ecfi; qua \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o l\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi, chi\u1ebfm tr\u1ecdn tr\u00e1i tim ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch n\u1ed5i b\u1eadt c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 True love, Trao nhau kho\u1ea3nh kh\u1eafc – Ghi d\u1ea5u m\u1ed9t \u0111\u1eddi, C\u00f3 nhau m\u00ecnh c\u01b0\u1edbi,… BST trang s\u1ee9c c\u01b0\u1edbi Tr\u1ea7u cau c\u1ee7a PNJ h\u01b0\u1edbng \u0111\u1ebfn t\u00f4n vinh gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng trong v\u0103n h\u00f3a c\u01b0\u1edbi h\u1ecfi c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n\n\n\n

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PNJ \u0111\u1eb7t k\u1ef3 v\u1ecdng n\u00e2ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00ean 1 t\u1ec9 USD trong v\u00e0i n\u0103m t\u1edbi. \u1ea2nh: Nguy\u00ean Kh\u00f4i<\/em><\/figcaption><\/figure>\n\n\n\n

C\u00f3 th\u1ec3 th\u1ea5y, nh\u1edd chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o, n\u0103m 2024, PNJ \u0111\u01b0\u1ee3c Brand Finance c\u00f4ng nh\u1eadn l\u00e0 Th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam, c\u1ee5 th\u1ec3 l\u00e0 480 tri\u1ec7u USD, t\u0103ng 12% so v\u1edbi n\u0103m 2023. X\u1ebfp h\u1ea1ng s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n t\u1eeb AA l\u00ean AA+. M\u1edbi \u0111\u00e2y, Ban l\u00e3nh \u0111\u1ea1o PNJ \u0111\u1eb7t k\u1ef3 v\u1ecdng n\u00e2ng gi\u00e1 tr\u1ecb n\u00e0y l\u00ean 1 t\u1ec9 USD trong v\u00e0i n\u0103m t\u1edbi.<\/p>\n\n\n\n

Th\u00e1ng 8\/2024, h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb c\u1ee7a PNJ t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, ghi nh\u1eadn 414 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c. \u0110\u00e2y l\u00e0 \u201cqu\u1ea3 ng\u1ecdt” t\u1eeb h\u00e0nh tr\u00ecnh h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 li\u00ean t\u1ee5c chuy\u1ec3n d\u1ecbch t\u1eeb m\u1ed9t c\u00f4ng ty kim ho\u00e0n truy\u1ec1n th\u1ed1ng tr\u1edf th\u00e0nh nh\u00e0 b\u00e1n l\u1ebb Lifestyle \u0111\u1ee9ng \u0111\u1ea7u th\u1ecb ph\u1ea7n trong n\u01b0\u1edbc v\u00e0 v\u01b0\u01a1n t\u1ea7m khu v\u1ef1c. <\/p>\n\n\n\n

Nh\u01b0 v\u1eady, gi\u1ea3i th\u01b0\u1edfng ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u PNJ trong l\u00f2ng kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi doanh nghi\u1ec7p ch\u00e2u \u00c1 v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1ea1i l\u1ec5 trao Gi\u1ea3i th\u01b0\u1edfng Doanh nghi\u1ec7p ch\u00e2u \u00c1 – Asia Pacific Enterprise Awards (APEA) 2024, PNJ \u0111\u01b0\u1ee3c vinh danh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a n\u0103m. Nh\u1edd nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u201cF5 – Refresh\u201d v\u1edbi m\u1ee5c ti\u00eau khai ph\u00f3ng n\u1ed9i n\u0103ng to\u00e0n di\u1ec7n \u0111\u00e3 gi\u00fap PNJ kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, tr\u1edf th\u00e0nh […]<\/p>\n","protected":false},"author":3,"featured_media":23723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,3,27,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/23716"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=23716"}],"version-history":[{"count":2,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/23716\/revisions"}],"predecessor-version":[{"id":23724,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/23716\/revisions\/23724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/23723"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=23716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=23716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=23716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}