{"id":23538,"date":"2024-09-20T14:18:09","date_gmt":"2024-09-20T07:18:09","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=23538"},"modified":"2024-09-20T14:21:05","modified_gmt":"2024-09-20T07:21:05","slug":"luy-ke-8-thang-pnj-ghi-nhan-gan-27-000-ty-dong-doanh-thu","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/luy-ke-8-thang-pnj-ghi-nhan-gan-27-000-ty-dong-doanh-thu\/","title":{"rendered":"L\u0169y K\u1ebf 8 Th\u00e1ng, PNJ Ghi Nh\u1eadn G\u1ea7n 27.000 T\u1ef7 \u0110\u1ed3ng Doanh Thu"},"content":{"rendered":"\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh 8 th\u00e1ng \u0111\u1ea7u n\u0103m 2024 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 26.866 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.281 t\u1ef7 \u0111\u1ed3ng.<\/em><\/p>\n\n\n\n

Trong giai \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, sau 8 th\u00e1ng \u0111\u1ea7u n\u0103m 2024, PNJ ti\u1ebfp t\u1ee5c ghi nh\u1eadn k\u1ebft qu\u1ea3 kinh doanh t\u0103ng tr\u01b0\u1edfng. C\u1ee5 th\u1ec3, doanh thu thu\u1ea7n c\u1ee7a c\u00f4ng ty \u0111\u1ea1t 26.866 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng 27,2% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. \u0110\u1ed3ng th\u1eddi, l\u1ee3i nhu\u1eadn sau thu\u1ebf c\u0169ng t\u0103ng 2,8%, \u0111\u1ea1t 1.281 t\u1ef7 \u0111\u1ed3ng. Theo \u0111\u00f3, t\u00ednh \u0111\u1ebfn cu\u1ed1i th\u00e1ng 8, PNJ \u0111\u00e3 ho\u00e0n th\u00e0nh 72,3% k\u1ebf ho\u1ea1ch doanh thu thu\u1ea7n c\u1ea3 n\u0103m.<\/p>\n\n\n\n

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B\u00e1o c\u00e1o PNJ<\/em><\/figcaption><\/figure>\n\n\n\n

Trong c\u01a1 c\u1ea5u doanh thu 8 th\u00e1ng \u0111\u1ea7u n\u0103m, ngu\u1ed3n thu t\u1eeb ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb chi\u1ebfm 53% t\u0103ng tr\u01b0\u1edfng 15,1% so v\u1edbi c\u00f9ng k\u1ef3 nh\u1edd v\u00e0o vi\u1ec7c (1) M\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm \u0111a d\u1ea1ng; (2) Ra m\u1eaft c\u00e1c b\u1ed9 s\u01b0u t\u1eadp trang s\u1ee9c m\u1edbi c\u1eadp nh\u1eadt xu h\u01b0\u1edbng \u0111\u00e1p \u1ee9ng th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng; (3) Chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3, s\u00e1ng t\u1ea1o v\u00e0 \u0111a d\u1ea1ng c\u1ee7a PNJ \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn, thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng; (4) N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, thu h\u00fat c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng c\u01b0\u1eddng t\u1ec9 l\u1ec7 kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i.<\/p>\n\n\n\n

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PNJ n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 nh\u1eb1m gia t\u0103ng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 quay l\u1ea1i kh\u00e1ch h\u00e0ng c\u0169 (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, doanh thu trang s\u1ee9c b\u00e1n s\u1ec9 trong 8 th\u00e1ng n\u0103m 2024 t\u0103ng 28,2% so v\u1edbi c\u00f9ng k\u1ef3 nh\u1edd nhu c\u1ea7u kh\u00e1ch h\u00e0ng s\u1ec9 d\u1ecbch chuy\u1ec3n v\u1ec1 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ch\u00ednh quy, b\u00e0i b\u1ea3n.<\/p>\n\n\n\n

Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnh trong 8 th\u00e1ng n\u0103m 2024 \u0111\u1ea1t 16,6%, gi\u1ea3m so v\u1edbi m\u1ee9c 18,6% c\u00f9ng k\u1ef3 n\u0103m 2023. Trong b\u1ed1i c\u1ea3nh \u201cgi\u00f3 ng\u01b0\u1ee3c\u201d c\u1ee7a th\u1ecb tr\u01b0\u1eddng, bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnh \u0111\u01b0\u1ee3c duy tr\u00ec \u1edf m\u1ee9c kh\u00e1 nh\u1edd v\u00e0o duy tr\u00ec m\u1ee9c bi\u00ean l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh c\u1ee7a k\u00eanh l\u1ebb v\u00e0 s\u1ec9; t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh b\u1eb1ng c\u00e1c c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, t\u1ed1i \u01b0u quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn h\u00e0nh gi\u00fap gi\u1ea3m chi ph\u00ed v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, b\u00f9 tr\u1eeb cho s\u1ef1 gi\u1ea3m l\u1ee3i nhu\u1eadn g\u1ed9p do t\u0103ng t\u1ef7 tr\u1ecdng t\u1eeb v\u00e0ng 24K trong c\u01a1 c\u1ea5u doanh thu.<\/p>\n\n\n\n

Ngo\u00e0i ra, trong th\u00e1ng 8\/2024, PNJ \u0111\u00e3 tri\u1ec3n khai nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng v\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0: Ch\u01b0\u01a1ng tr\u00ecnh Push Sales v\u1edbi b\u1ed9 s\u01b0u t\u1eadp c\u00e1c thi\u1ebft k\u1ebf v\u1edbi \u0111a d\u1ea1ng ki\u1ec3u d\u00e1ng kh\u00e1c nhau, t\u00f4n vinh gi\u00e1 tr\u1ecb t\u1eeb mu\u00f4n v\u1ebb \u0111\u1eb9p; Chi\u1ebfn d\u1ecbch H\u00e0nh tr\u00ecnh trang s\u1ee9c xuy\u00ean Vi\u1ec7t 2024 \u2013 \u201cB\u1eebng s\u1eafc cho \u0111\u1eddi b\u1eebng s\u00e1ng\u201d tr\u1edf l\u1ea1i v\u1edbi nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng th\u00fa v\u1ecb v\u00e0 h\u1ea5p d\u1eabn tr\u1ea3i d\u00e0i kh\u1eafp c\u00e1c t\u1ec9nh th\u00e0nh tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n\n\n\n

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\u0110\u1ea1i di\u1ec7n PNJ nh\u1eadn danh hi\u1ec7u “Doanh nghi\u1ec7p xanh TPHCM n\u0103m 2024 (\u1ea2nh: Vi\u1ec7t H\u00f9ng)<\/em><\/figcaption><\/figure>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, PNJ c\u0169ng vinh d\u1ef1 xu\u1ea5t hi\u1ec7n t\u1ea1i c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng uy t\u00edn nh\u01b0: Top 2 doanh nghi\u1ec7p  t\u01b0 nh\u00e2n n\u1ed9p ng\u00e2n s\u00e1ch l\u1edbn nh\u1ea5t trong l\u0129nh v\u1ef1c ph\u00e2n ph\u1ed1i – b\u00e1n l\u1ebb “PRIVATE 100 – Leading Group\u201d; \u0110\u1ea1t danh hi\u1ec7u “Doanh nghi\u1ec7p xanh TP.HCM n\u0103m 2024” d\u00e0nh cho nh\u00f3m th\u01b0\u01a1ng m\u1ea1i, d\u1ecbch v\u1ee5 do UBND Th\u00e0nh ph\u1ed1 trao t\u1eb7ng.<\/p>\n\n\n\n

<\/a>T\u00ednh \u0111\u1ebfn cu\u1ed1i th\u00e1ng 8\/2024, PNJ s\u1edf h\u1eefu 414 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c. Trong \u0111\u00f3, g\u1ed3m 405 CH PNJ, 5 CH Style by PNJ, 3 CH CAO Fine Jewellery v\u00e0 1 Trung t\u00e2m kinh doanh s\u1ec9.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh 8 th\u00e1ng \u0111\u1ea7u n\u0103m 2024 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 26.866 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.281 t\u1ef7 \u0111\u1ed3ng. Trong giai \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, sau 8 th\u00e1ng \u0111\u1ea7u n\u0103m 2024, PNJ ti\u1ebfp […]<\/p>\n","protected":false},"author":3,"featured_media":23542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,3,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/23538"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=23538"}],"version-history":[{"count":2,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/23538\/revisions"}],"predecessor-version":[{"id":23544,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/23538\/revisions\/23544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/23542"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=23538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=23538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=23538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}