{"id":22743,"date":"2024-05-31T22:05:25","date_gmt":"2024-05-31T15:05:25","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=22743"},"modified":"2024-05-31T22:17:32","modified_gmt":"2024-05-31T15:17:32","slug":"lanh-dao-kien-tao-tuong-lai-can-khai-mo-nang-luc-gi","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/lanh-dao-kien-tao-tuong-lai-can-khai-mo-nang-luc-gi\/","title":{"rendered":"L\u00e3nh \u0111\u1ea1o ki\u1ebfn t\u1ea1o t\u01b0\u01a1ng lai c\u1ea7n khai m\u1edf n\u0103ng l\u1ef1c g\u00ec?"},"content":{"rendered":"\n

\u0110\u1ee9ng tr\u01b0\u1edbc nh\u1eefng t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a s\u1ef1 d\u1ecbch chuy\u1ec3n n\u1ec1n kinh t\u1ebf th\u1ebf gi\u1edbi \u0111\u00f2i h\u1ecfi l\u00e3nh \u0111\u1ea1o ph\u1ea3i b\u1ee9t ph\u00e1, ki\u1ebfn t\u1ea1o l\u1ea1i b\u1ed9 m\u00e1y doanh nghi\u1ec7p. V\u1eady, l\u00e3nh \u0111\u1ea1o c\u1ea7n khai m\u1edf n\u0103ng l\u1ef1c g\u00ec \u0111\u1ec3 d\u1eabn d\u1eaft doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n?\u00a0<\/em><\/p>\n\n\n\n

Khai ph\u00f3ng t\u01b0 duy<\/strong><\/p>\n\n\n\n

T\u1ea1i di\u1ec5n \u0111\u00e0n l\u00e3nh \u0111\u1ea1o 2024 v\u1edbi ch\u1ee7 \u0111\u1ec1 L\u00e3nh \u0111\u1ea1o ki\u1ebfn t\u1ea1o t\u01b0\u01a1ng lai, b\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung – Ch\u1ee7 t\u1ecbch HAWEE, Ch\u1ee7 t\u1ecbch H\u0110QT PNJ nh\u1eadn \u0111\u1ecbnh ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ea7n thay \u0111\u1ed5i t\u01b0 duy, c\u1eadp nh\u1eadt nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi, ki\u1ebfn t\u1ea1o n\u00ean m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c h\u1ea1nh ph\u00fac cho ng\u01b0\u1eddi lao \u0111\u1ed9ng, tr\u01b0\u1edbc b\u1ed1i c\u1ea3nh kinh t\u1ebf th\u1ebf gi\u1edbi c\u00f3 nhi\u1ec1u di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n

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B\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung – Ch\u1ee7 t\u1ecbch HAWEE, Ch\u1ee7 t\u1ecbch H\u0110QT PNJ ph\u00e1t bi\u1ec3u khai m\u1ea1c s\u1ef1 ki\u1ec7n. \u1ea2nh: Ho\u00e0ng L\u1ed9c.<\/em><\/figcaption><\/figure>\n\n\n\n

B\u1eb1ng b\u1ea3n l\u0129nh v\u00e0 t\u1ea7m nh\u00ecn l\u1edbn \u0111\u00e3 d\u1eabn d\u1eaft con thuy\u1ec1n PNJ \u201cv\u01b0\u1ee3t s\u00f3ng\u201d ngo\u1ea1n m\u1ee5c trong su\u1ed1t 36 n\u0103m qua, b\u00e0 Dung cho hay: \u201cT\u1ea1i PNJ, ch\u00fang t\u00f4i \u0111\u1ec1 cao gi\u00e1 tr\u1ecb c\u1ee7a s\u1ef1 c\u00e2n b\u1eb1ng, ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n ng\u01b0\u1eddi lao \u0111\u1ed9ng, \u0111\u1ed3ng th\u1eddi t\u00f4n vinh v\u1ebb \u0111\u1eb9p c\u1ee7a con ng\u01b0\u1eddi v\u00e0 cu\u1ed9c s\u1ed1ng<\/em>\u201d.<\/p>\n\n\n\n

C\u1ee5 th\u1ec3, \u0111\u1ee3t d\u1ecbch Covid, trong khi nhi\u1ec1u doanh nghi\u1ec7p ph\u1ea3i thu h\u1eb9p ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng, c\u1eaft gi\u1ea3m nh\u00e2n s\u1ef1, PNJ v\u1eabn li\u00ean t\u1ee5c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi, \u0111\u1ea3m b\u1ea3o vi\u1ec7c l\u00e0m v\u00e0 thu nh\u1eadp cho ng\u01b0\u1eddi lao \u0111\u1ed9ng. PNJ \u0111\u00e3 kh\u00f4ng c\u1eaft gi\u1ea3m l\u01b0\u01a1ng th\u01b0\u1edfng v\u00e0 c\u00e1c ch\u1ebf \u0111\u1ed9 ph\u00fac l\u1ee3i, m\u00e0 c\u00f2n quan t\u00e2m ch\u0103m lo cho ng\u01b0\u1eddi nh\u00e0 nh\u00e2n vi\u00ean.<\/p>\n\n\n\n

T\u1ea1i PNJ, trong nhi\u1ec1u n\u0103m qua doanh nghi\u1ec7p s\u1edf h\u1eefu \u0111\u1ed9i ng\u0169 nh\u00e2n l\u1ef1c h\u01a1n 7.000 \u201cchi\u1ebfn binh\u201d, kh\u00f4ng ng\u1eebng \u201cc\u1ea5y gh\u00e9p\u201d ngu\u1ed3n DNA m\u1edbi m\u1ebb s\u00e1ng t\u1ea1o v\u00e0o t\u1ed5 ch\u1ee9c. D\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng v\u0103n h\u00f3a doanh nghi\u1ec7p tr\u00f9 ph\u00fa, v\u1eefng ch\u1eafc trong 36 n\u0103m ho\u1ea1t \u0111\u1ed9ng, c\u00f4ng ty n\u00e2ng t\u1ea7m v\u00e0 tri\u1ec3n khai nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c ESG thi\u1ebft th\u1ef1c \u0111\u1ec3 k\u1ecbp th\u1eddi chuy\u1ec3n h\u00f3a m\u00f4 h\u00ecnh kinh doanh theo h\u01b0\u1edbng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, doanh nghi\u1ec7p xanh.\u00a0<\/p>\n\n\n\n

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B\u00e0 Dung cho bi\u1ebft PNJ kh\u00f4ng ng\u1eebng \u201cc\u1ea5y gh\u00e9p\u201d ngu\u1ed3n DNA m\u1edbi m\u1ebb s\u00e1ng t\u1ea1o v\u00e0o t\u1ed5 ch\u1ee9c. \u1ea2nh: Ho\u00e0ng L\u1ed9c.<\/em><\/figcaption><\/figure>\n\n\n\n

PNJ c\u00f2n t\u1ea1o n\u00ean kh\u00f4ng gian c\u1ee7a s\u1ef1 khai ph\u00f3ng, nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c “r\u00f3t” \u01b0\u1edbc m\u01a1 v\u00e0o kh\u00f4ng gian chung, \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f9ng nhau th\u1ef1c hi\u1ec7n gi\u1ea5c m\u01a1 chung, t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n, c\u00f9ng l\u00e0m c\u00f9ng sai c\u00f9ng s\u1eeda v\u00e0 c\u00f9ng ki\u1ebfn t\u1ea1o th\u00e0nh qu\u1ea3. N\u00f3i c\u00e1ch kh\u00e1c, xuy\u00ean su\u1ed1t 36 n\u0103m qua, ng\u01b0\u1eddi lao \u0111\u1ed9ng l\u00e0 tr\u1ee5 c\u1ed9t cho s\u1ef1 nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a PNJ. <\/p>\n\n\n\n

Doanh nghi\u00eap c\u00f2n ch\u00fa tr\u1ecdng t\u00ednh \u201cki\u00ean ho\u1ea1t\u201d trong con ng\u01b0\u1eddi: Ki\u00ean \u0111\u1ecbnh v\u1edbi t\u1ea7m nh\u00ecn, m\u1ee5c ti\u00eau v\u00e0 linh ho\u1ea1t trong t\u1eebng b\u01b0\u1edbc \u0111i. Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 ERP, Ecommerce, CDP, Cloud, AI,… \u0111\u00e3 gi\u00fap PNJ nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n c\u00e1c DNA m\u1edbi \u0111\u1ec3 c\u00f3 th\u1ec3 li\u00ean t\u1ee5c t\u00e1i t\u1ea1o v\u00e0 th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Tr\u00ean t\u01b0 duy \u0111\u00f3, PNJ t\u1eadp trung v\u00e0o n\u0103ng l\u1ef1c s\u1ed1 v\u00e0 v\u0103n ho\u00e1 \u0111\u1ed5i m\u1edbi b\u00ean c\u1ea1nh s\u1ef1 \u0111\u1ea7u t\u01b0 v\u1ec1 n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

Gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong><\/p>\n\n\n\n

T\u1ea1i phi\u00ean th\u1ea3o lu\u1eadn, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p \u0111\u00e3 c\u00f9ng \u201cm\u1ed5 x\u1ebb\u201d tr\u1ef1c di\u1ec7n, ph\u00e2n t\u00edch \u0111a chi\u1ec1u v\u00e0 mang \u0111\u1ebfn nhi\u1ec1u \u00fd t\u01b0\u1edfng m\u1edbi \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p Vi\u1ec7t, \u0111\u1eb7c bi\u1ec7t l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) \u0111ang xoay s\u1edf ki\u1ebfn t\u1ea1o l\u1ea1i b\u1ed9 m\u00e1y c\u00f4ng ty, v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng, h\u01b0\u1edbng \u0111\u1ebfn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng (PTBV).<\/p>\n\n\n\n

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\u00d4ng L\u00ea Tr\u00ed Th\u00f4ng: \u201cT\u1ea1i PNJ, chi\u1ebfn l\u01b0\u1ee3c ESG \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty\u201d. \u1ea2nh: Ho\u00e0ng L\u1ed9c.<\/em><\/figcaption><\/figure>\n\n\n\n

\u0110\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ea7m nh\u00ecn c\u1ee7a l\u00e3nh \u0111\u1ea1o khi \u0111\u1ea7u t\u01b0 v\u00e0o PTBV, \u00f4ng L\u00ea Tr\u00ed Th\u00f4ng – Ph\u00f3 Ch\u1ee7 t\u1ecbch H\u0110QT ki\u00eam T\u1ed5ng gi\u00e1m \u0111\u1ed1c PNJ, Ch\u1ee7 t\u1ecbch YBA nh\u1ea5n m\u1ea1nh: \u201cPTBV c\u1ea7n \u0111\u01b0\u1ee3c soi chi\u1ebfu tr\u00ean g\u00f3c nh\u00ecn d\u00e0i d\u1ea1n, \u1edf \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao, t\u1ea7m nh\u00ecn r\u1ed9ng m\u1edf. C\u00f3 kh\u00f4ng \u00edt doanh nghi\u1ec7p l\u00e0m PTBV, ESG theo phong tr\u00e0o, t\u00e1ch r\u1eddi v\u00e0 \u0111\u1ed9c l\u1eadp v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00f4ng ty. Trong khi \u0111\u00f3, PTBV n\u00ean \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch \u201c\u0111\u1eddi\u201d h\u01a1n, th\u1ef1c t\u1ebf, b\u00e1m s\u00e1t v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty\u201d.<\/em><\/p>\n\n\n\n

Nhi\u1ec1u n\u0103m th\u1ef1c h\u00e0nh ESG, l\u00e3nh \u0111\u1ea1o PNJ cho bi\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ESG \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty, t\u1ea1o n\u00ean m\u1ed9t kh\u1ed1i th\u1ed1ng nh\u1ea5t v\u00e0 v\u1eefng ch\u1eafc. H\u01a1n n\u1eefa, PNJ cam k\u1ebft th\u1ef1c h\u00e0nh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng theo 17 M\u1ee5c ti\u00eau Ph\u00e1t tri\u1ec3n B\u1ec1n v\u1eefng (SDG) c\u1ee7a Li\u00ean H\u1ee3p Qu\u1ed1c.<\/p>\n\n\n\n

\u00d4ng Th\u00f4ng n\u00f3i th\u00eam, hi\u1ec7n PNJ t\u1eadp trung v\u00e0o \u0111\u1ecba h\u1ea1t m\u00e0 m\u00ecnh l\u00e0m gi\u1ecfi, \u0111\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 l\u00e0m \u0111\u1eb9p cho \u0111\u1eddi, t\u00f4n vinh v\u1ebb \u0111\u1eb9p c\u1ee7a con ng\u01b0\u1eddi, t\u1ea1o n\u00ean m\u1ea1ng l\u01b0\u1edbi nh\u1eefng \u0111\u01a1n v\u1ecb c\u00f9ng t\u1ea7m nh\u00ecn \u0111\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9c m\u1ea1nh cho c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

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PNJ \u0111\u1eb7t l\u1ee3i \u00edch c\u1ee7a x\u00e3 h\u1ed9i v\u00e0 l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng v\u00e0o l\u1ee3i \u00edch c\u1ee7a doanh nghi\u1ec7p. \u1ea2nh Ho\u00e0ng L\u1ed9c.<\/em><\/figcaption><\/figure>\n\n\n\n

Th\u1ef1c t\u1ebf, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 m\u1ed9t s\u1ef1 \u0111\u1ea7u t\u01b0, th\u1ebf nh\u01b0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 sinh l\u1eddi c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c tr\u01b0\u1edbc m\u1eaft.<\/p>\n\n\n\n

\u00d4ng Th\u00f4ng l\u00fd gi\u1ea3i: \u201c\u1ede kh\u00eda c\u1ea1nh qu\u1ea3n tr\u1ecb, c\u00f4ng ty \u201cv\u1eefng\u201d l\u00e0 c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng, doanh s\u1ed1, l\u1ee3i nhu\u1eadn. Nh\u01b0ng \u0111\u1ec3 \u0111i xa v\u00e0 \u201cb\u1ec1n\u201d th\u00ec ph\u1ea3i c\u00f3 h\u1ec7 th\u1ed1ng c\u00e2n b\u1eb1ng. T\u1ea1i PNJ, ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 thu\u00ea c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c cho H\u0110QT v\u00e0 d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 h\u1ecdp b\u00e0n, gi\u00fap ch\u00fang t\u00f4i g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3 v\u1ec1 m\u1eb7t l\u00e2u d\u00e0i. Gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng trong H\u0110QT l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. Ch\u00fang t\u00f4i th\u01b0\u1eddng xuy\u00ean ch\u00e0 s\u00e1t quan \u0111i\u1ec3m, \u00fd t\u01b0\u1edfng nh\u01b0ng ra quy\u1ebft \u0111\u1ecbnh tr\u00ean s\u1ef1 t\u00f4n tr\u1ecdng v\u00e0 c\u00e2n b\u1eb1ng<\/em>\u201d.<\/p>\n\n\n\n

N\u0103m 2023, PNJ \u0111\u01b0\u1ee3c Brand Finance c\u00f4ng nh\u1eadn l\u00e0 Th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a PNJ n\u0103m 2023 l\u00e0 428,43 tri\u1ec7u USD, t\u0103ng 17% so v\u1edbi n\u0103m 2022 v\u00e0 t\u0103ng 44% so v\u1edbi n\u0103m 2020.<\/p>\n\n\n\n

Minh Tr\u01b0\u1eddng<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ee9ng tr\u01b0\u1edbc nh\u1eefng t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a s\u1ef1 d\u1ecbch chuy\u1ec3n n\u1ec1n kinh t\u1ebf th\u1ebf gi\u1edbi \u0111\u00f2i h\u1ecfi l\u00e3nh \u0111\u1ea1o ph\u1ea3i b\u1ee9t ph\u00e1, ki\u1ebfn t\u1ea1o l\u1ea1i b\u1ed9 m\u00e1y doanh nghi\u1ec7p. V\u1eady, l\u00e3nh \u0111\u1ea1o c\u1ea7n khai m\u1edf n\u0103ng l\u1ef1c g\u00ec \u0111\u1ec3 d\u1eabn d\u1eaft doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n?\u00a0 Khai ph\u00f3ng t\u01b0 duy T\u1ea1i di\u1ec5n \u0111\u00e0n l\u00e3nh \u0111\u1ea1o […]<\/p>\n","protected":false},"author":3,"featured_media":22750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,27],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/22743"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=22743"}],"version-history":[{"count":2,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/22743\/revisions"}],"predecessor-version":[{"id":22751,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/22743\/revisions\/22751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/22750"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=22743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=22743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=22743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}