{"id":18315,"date":"2023-06-26T16:54:58","date_gmt":"2023-06-26T09:54:58","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=18315"},"modified":"2023-06-26T16:54:59","modified_gmt":"2023-06-26T09:54:59","slug":"retail-asia-awards-2023-pnj-duoc-ton-vinh-sang-kien-tiep-thi-ban-le-cua-nam","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/retail-asia-awards-2023-pnj-duoc-ton-vinh-sang-kien-tiep-thi-ban-le-cua-nam\/","title":{"rendered":"Retail Asia Awards 2023: PNJ \u0111\u01b0\u1ee3c t\u00f4n vinh “S\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb b\u00e1n l\u1ebb c\u1ee7a n\u0103m\u201d"},"content":{"rendered":"\n

\u201cTrong h\u00e0nh tr\u00ecnh chinh ph\u1ee5c t\u1ea7m nh\u00ecn tr\u1edf th\u00e0nh doanh nghi\u1ec7p ch\u1ebf t\u00e1c v\u00e0 b\u00e1n l\u1ebb trang s\u1ee9c \u0111\u1ee9ng \u0111\u1ea7u ch\u00e2u \u00c1, ch\u00fang t\u00f4i l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb ch\u00ednh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 kh\u1edfi t\u1ea1o nh\u1eefng ngu\u1ed3n s\u00e1ng t\u1ea1o m\u1edbi\u201d, \u00f4ng L\u00ea Tr\u00ed Th\u00f4ng, TG\u0110 PNJ chia s\u1ebb. <\/em><\/p>\n\n\n\n

V\u1eeba qua, t\u1ea1p ch\u00ed Retail Asia c\u00f4ng b\u1ed1 PNJ l\u00e0 nh\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam duy nh\u1ea5t \u0111\u01b0\u1ee3c vinh danh \u1edf h\u1ea1ng m\u1ee5c “Marketing Initiative of the Year” (S\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb b\u00e1n l\u1ebb c\u1ee7a n\u0103m) t\u1ea1i gi\u1ea3i th\u01b0\u1edfng Retail Asia Awards mang t\u1ea7m ch\u00e2u \u00c1. <\/p>\n\n\n\n

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\u00d4ng L\u00ea Tr\u00ed Th\u00f4ng, TG\u0110 PNJ: \u201cCh\u00fang t\u00f4i l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb ch\u00ednh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 kh\u1edfi t\u1ea1o nh\u1eefng ngu\u1ed3n s\u00e1ng t\u1ea1o m\u1edbi\u201d. \u1ea2nh: Qu\u1ed1c B\u1ea3o<\/em><\/p>\n\n\n\n

BTC gi\u1ea3i th\u01b0\u1edfng cho bi\u1ebft, \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u00f4n vinh \u1edf h\u1ea1ng m\u1ee5c S\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb b\u00e1n l\u1ebb c\u1ee7a n\u0103m, PNJ \u0111\u00e3 kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o nhi\u1ec1u gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed5i m\u1edbi v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o h\u00e0nh tr\u00ecnh mua s\u1eafm, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u00ean to\u00e0n qu\u1ed1c.  <\/p>\n\n\n\n

\u00d4ng L\u00ea Tr\u00ed Th\u00f4ng, Ph\u00f3 ch\u1ee7 t\u1ecbch H\u0110QT ki\u00eam T\u1ed5ng gi\u00e1m \u0111\u1ed1c PNJ chia s\u1ebb: \u201cTrong h\u00e0nh tr\u00ecnh chinh ph\u1ee5c t\u1ea7m nh\u00ecn tr\u1edf th\u00e0nh doanh nghi\u1ec7p ch\u1ebf t\u00e1c v\u00e0 b\u00e1n l\u1ebb trang s\u1ee9c \u0111\u1ee9ng \u0111\u1ea7u ch\u00e2u \u00c1, ch\u00fang t\u00f4i l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb ch\u00ednh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 kh\u1edfi t\u1ea1o nh\u1eefng ngu\u1ed3n s\u00e1ng t\u1ea1o m\u1edbi<\/em>\u201d.<\/p>\n\n\n\n

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\u0110\u1ea1i di\u1ec7n PNJ (b\u00ean ph\u1ea3i) nh\u1eadn gi\u1ea3i th\u01b0\u1edfng Retail Asia Awards cho h\u1ea1ng m\u1ee5c “Marketing Initiative of the Year” 2023. \u1ea2nh: Qu\u1ed1c B\u1ea3o<\/em><\/p>\n\n\n\n

\u0110\u1ec1 c\u1eadp v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb ch\u00e2u \u00c1, t\u1edd Retail Asia<\/a> nh\u00ecn nh\u1eadn: \u201cCh\u00e2u \u00c1 l\u00e0 th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb to\u00e0n c\u1ea7u n\u00ean t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh n\u1eb1m \u1edf vi\u1ec7c n\u1eafm b\u1eaft k\u1ef9 thu\u1eadt s\u1ed1 h\u00f3a, \u0111i\u1ec1u ch\u1ec9nh tr\u1ea3i nghi\u1ec7m v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb b\u1ec1n v\u1eefng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay<\/em>\u201d. <\/p>\n\n\n\n

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BTC gi\u1ea3i th\u01b0\u1edfng Retail Asia Awards \u0111\u00e1nh gi\u00e1, PNJ kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o nhi\u1ec1u gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i. \u1ea2nh: Qu\u1ed1c B\u1ea3o<\/em><\/p>\n\n\n\n

Giai \u0111o\u1ea1n 2018-2022, th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc c\u1ee7a PNJ khi tr\u1edf th\u00e0nh nh\u00e0 b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam. V\u1edbi n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, h\u1ec7 th\u1ed1ng t\u0103ng t\u1ed1c m\u1edf m\u1edbi \u0111\u1ea1t g\u1ea7n 400 c\u1eeda h\u00e0ng tr\u00ean c\u1ea3 n\u01b0\u1edbc, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng b\u1ee9t ph\u00e1, l\u1eadp nhi\u1ec1u k\u1ef7 l\u1ee5c d\u00f9 giai \u0111o\u1ea1n n\u00e0y th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng, th\u00e1ch th\u1ee9c, nh\u1ea5t l\u00e0 sau 2 n\u0103m \u0111\u1ea1i d\u1ecbch. Doanh thu n\u0103m 2022 PNJ \u0111\u1ea1t 33,876 t\u1ef7 \u0111\u1ed3ng, t\u0103ng h\u01a1n 3 l\u1ea7n, l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1,811 t\u1ef7 \u0111\u1ed3ng, t\u0103ng h\u01a1n 2.5 l\u1ea7n so v\u1edbi n\u0103m 2017.<\/p>\n\n\n\n

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Ch\u00e2u \u00c1 l\u00e0 th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb to\u00e0n c\u1ea7u. \u1ea2nh: Qu\u1ed1c B\u1ea3o<\/em><\/p>\n\n\n\n

M\u1edbi \u0111\u00e2y, doanh nghi\u1ec7p v\u1eeba c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh l\u0169y k\u1ebf 5 th\u00e1ng \u0111\u1ea7u n\u0103m v\u1edbi doanh thu thu\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 14,281 t\u1ef7 \u0111\u1ed3ng v\u00e0 970 t\u1ef7 \u0111\u1ed3ng. Nh\u01b0 v\u1eady, PNJ \u0111\u00e3 ho\u00e0n th\u00e0nh 50.1% k\u1ebf ho\u1ea1ch l\u1ee3i nhu\u1eadn n\u0103m 2023. \u0110\u00e2y l\u00e0 m\u1ed9t k\u1ebft qu\u1ea3 \u0111\u00e1ng ghi nh\u1eadn trong giai \u0111o\u1ea1n “gi\u00f3 ng\u01b0\u1ee3c” c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

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PNJ v\u1eeba c\u00f4ng b\u1ed1 ch\u1ec9 sau 5 th\u00e1ng \u0111\u1ea7u n\u0103m doanh nghi\u1ec7p n\u00e0y \u0111\u00e3 ho\u00e0n th\u00e0nh 50.1% k\u1ebf ho\u1ea1ch l\u1ee3i nhu\u1eadn n\u0103m 2023. \u1ea2nh: Qu\u1ed1c B\u1ea3o<\/em><\/p>\n\n\n\n

Gi\u1ea3i th\u01b0\u1edfng b\u00e1n l\u1ebb ch\u00e2u \u00c1 (Retail Asia Awards) n\u0103m 2023 do t\u1ea1p ch\u00ed Retail Asia (t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh b\u00e1n l\u1ebb Ch\u00e2u \u00c1) t\u1ed5 ch\u1ee9c h\u00e0ng n\u0103m. S\u1ef1 ki\u1ec7n quy t\u1ee5 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb trong khu v\u1ef1c v\u00e0 c\u00f4ng nh\u1eadn c\u00e1c s\u00e1ng ki\u1ebfn b\u00e1n l\u1ebb xu\u1ea5t s\u1eafc nh\u1ea5t. C\u00f9ng PNJ, nh\u1eefng “\u00f4ng l\u1edbn” trong ng\u00e0nh b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c vinh danh: Vincom, Uniqlo Vi\u1ec7t Nam, Watson\u2019s, Kmart,…<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cTrong h\u00e0nh tr\u00ecnh chinh ph\u1ee5c t\u1ea7m nh\u00ecn tr\u1edf th\u00e0nh doanh nghi\u1ec7p ch\u1ebf t\u00e1c v\u00e0 b\u00e1n l\u1ebb trang s\u1ee9c \u0111\u1ee9ng \u0111\u1ea7u ch\u00e2u \u00c1, ch\u00fang t\u00f4i l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb ch\u00ednh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 kh\u1edfi t\u1ea1o nh\u1eefng ngu\u1ed3n s\u00e1ng t\u1ea1o m\u1edbi\u201d, \u00f4ng L\u00ea Tr\u00ed Th\u00f4ng, TG\u0110 PNJ chia s\u1ebb.  V\u1eeba qua, t\u1ea1p ch\u00ed Retail […]<\/p>\n","protected":false},"author":3,"featured_media":18317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,27],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/18315"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=18315"}],"version-history":[{"count":1,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/18315\/revisions"}],"predecessor-version":[{"id":18318,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/18315\/revisions\/18318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/18317"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=18315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=18315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=18315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}