{"id":17026,"date":"2023-04-19T15:46:37","date_gmt":"2023-04-19T08:46:37","guid":{"rendered":"https:\/\/www.pnj.com.vn\/blog\/?p=17026"},"modified":"2023-04-19T15:46:39","modified_gmt":"2023-04-19T08:46:39","slug":"cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj","status":"publish","type":"post","link":"https:\/\/www.pnj.com.vn\/blog\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj\/","title":{"rendered":"CIO PNJ: T\u01b0 duy khai ph\u00f3ng l\u00e0 n\u1ec1n t\u1ea3ng cho chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u1edf PNJ"},"content":{"rendered":"\n<p><em><strong>Trong b\u1ee9c tranh chi\u1ebfn l\u01b0\u1ee3c, PNJ \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh v\u1ec1 vi\u1ec7c \u0111\u1ea7u t\u01b0 cho c\u00f4ng ngh\u1ec7 v\u00e0 digital, \u0111\u00e2y c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/strong><\/em><\/p>\n\n\n\n<p>Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u01b0\u1ee3c xem nh\u01b0 \u0111\u1ed9ng c\u01a1 then ch\u1ed1t \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p \u0111i nhanh h\u01a1n, ti\u1ebfn xa h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi tr\u1ea3i qua kh\u1ee7ng ho\u1ea3ng do Covid-19 th\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u nh\u1eadn ra chuy\u1ec3n \u0111\u1ed5i s\u1ed1 quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o.&nbsp;<\/p>\n\n\n\n<p>V\u1edbi t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c, PNJ \u0111\u00e3 ti\u1ebfp t\u1ee5c b\u1ee9t ph\u00e1 \u0111\u1ec3 v\u01b0\u01a1n t\u1edbi nh\u1eefng k\u1ef7 l\u1ee5c m\u1edbi trong kinh doanh \u0111\u01b0\u1ee3c x\u00e1c l\u1eadp trong nhi\u1ec7m k\u1ef3 2018-2022, giai \u0111o\u1ea1n 5 n\u0103m \u0111\u1ea7u ti\u00ean PNJ t\u00e1i t\u1ea1o ch\u00ednh m\u00ecnh.&nbsp;<\/p>\n\n\n\n<p>Doanh thu 2022 \u0111\u1ea1t 33.876 t\u1ef7 VN\u0110, t\u0103ng h\u01a1n 3 l\u1ea7n; L\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.811 t\u1ef7 VN\u0110, t\u0103ng h\u01a1n 2,5 l\u1ea7n so v\u1edbi \u0111\u1ea7u nhi\u1ec7m k\u1ef3. N\u0103m 2022, PNJ ph\u1ee5c v\u1ee5 tr\u00ean 1 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng, t\u0103ng 1,6 l\u1ea7n so v\u1edbi 2018. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a PNJ do Brand Finance c\u00f4ng b\u1ed1 n\u0103m 2022 l\u00e0 367 tri\u1ec7u \u0111\u00f4, t\u0103ng g\u1ea5p 6 l\u1ea7n so v\u1edbi 2018.<\/p>\n\n\n\n<p>\u00d4ng \u0110\u1eb7ng H\u1ea3i Anh, CIO (Chief Information Officer) c\u1ee7a PNJ &#8211; m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi m\u1edf \u0111\u01b0\u1eddng cho h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1, \u0111\u00e3 c\u00f3 bu\u1ed5i chia s\u1ebb \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u201cc\u00f4ng th\u1ee9c\u201d m\u00e0 doanh nghi\u1ec7p n\u00e0y \u0111\u00e3 linh ho\u1ea1t v\u1eadn h\u00e0nh trong th\u1eddi gian qua.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a335ccdbbc4c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a335ccdbbc4c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pnj.com.vn\/blog\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj\/#Diem_bat_dau_cho_hanh_trinh_chuyen_doi_so_chinh_la_con_nguoi\" >\u0110i\u1ec3m b\u1eaft \u0111\u1ea7u cho h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ch\u00ednh l\u00e0 con ng\u01b0\u1eddi<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pnj.com.vn\/blog\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj\/#Cay_them_%E2%80%9Cnong_do_digital%E2%80%9D_vao_van_hoa_cong_ty\" >C\u1ea5y th\u00eam \u201cn\u1ed3ng \u0111\u1ed9 digital\u201d v\u00e0o v\u0103n h\u00f3a c\u00f4ng ty&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_bat_dau_cho_hanh_trinh_chuyen_doi_so_chinh_la_con_nguoi\"><\/span><strong>\u0110i\u1ec3m b\u1eaft \u0111\u1ea7u cho h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ch\u00ednh l\u00e0 con ng\u01b0\u1eddi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><em>\u0110i\u1ec1u g\u00ec \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ed1i v\u1edbi \u00f4ng khi tham gia v\u00e0o m\u1ed9t \u0111\u01a1n v\u1ecb c\u00f3 m\u00f4 h\u00ecnh \u201c\u0111\u1ea7y th\u00e1ch th\u1ee9c\u201d nh\u01b0 PNJ?&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p>C\u1ef1c k\u1ef3 h\u00e0o h\u1ee9ng. T\u00f4i nh\u1edb r\u1ea5t r\u00f5 bu\u1ed5i trao \u0111\u1ed5i v\u1edbi c\u1ea5p l\u00e3nh \u0111\u1ea1o cao nh\u1ea5t c\u1ee7a PNJ v\u1ec1 t\u1ea7m nh\u00ecn \u0111\u1ed1i v\u1edbi b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i v\u00e0 nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a t\u00f4i khi gia nh\u1eadp PNJ. C\u00f3 th\u1ec3 n\u00f3i, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 chung t\u1ea7m nh\u00ecn \u0111\u1ebfn 80%.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi t\u00f4i, \u0111\u00f3 l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng r\u1ea5t l\u1edbn v\u00ec chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i ch\u1ee9 kh\u00f4ng ph\u1ea3i di\u1ec5n ra ng\u00e0y m\u1ed9t ng\u00e0y hai. N\u00ean \u0111\u01b0\u1ee3c l\u00e3nh \u0111\u1ea1o chia s\u1ebb v\u1ec1 t\u1ea7m nh\u00ecn v\u00e0 \u0111\u1ed3ng c\u1ea3m v\u1ec1 nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng l\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 r\u1ea5t l\u1edbn \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 hi\u1ec7u qu\u1ea3.&nbsp;<\/p>\n\n\n\n<p>Ch\u00ednh m\u1ed9t t\u1ea7m nh\u00ecn \u0111\u1ea7y c\u1ea3m h\u1ee9ng, t\u01b0 duy \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c c\u1ee7a t\u1eadp th\u1ec3 PNJ c\u00f9ng kh\u1ea3 n\u0103ng \u0111\u1ecbnh v\u1ecb ch\u00ednh x\u00e1c vai tr\u00f2 c\u1ee7a c\u00f4ng ngh\u1ec7 trong doanh nghi\u1ec7p l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 gi\u00fap PNJ th\u00edch \u1ee9ng v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong th\u1eddi gian qua.&nbsp;<\/p>\n\n\n\n<p><strong><em>Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, m\u1eb7c d\u00f9 l\u00e3nh \u0111\u1ea1o v\u00e0 th\u1eadm ch\u00ed l\u00e0 gi\u00e1m \u0111\u1ed1c c\u00e1c b\u1ed9 ph\u1eadn \u1ee7ng h\u1ed9 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, tuy nhi\u00ean vi\u1ec7c tri\u1ec3n khai v\u1eabn g\u1eb7p r\u1ea5t nhi\u1ec1u r\u00e0o c\u1ea3n nh\u01b0 quy m\u00f4 nh\u00e2n s\u1ef1 l\u1edbn, t\u00ednh \u0111\u1eb7c th\u00f9 c\u1ee7a m\u00f4 h\u00ecnh c\u00f4ng ty\u2026 V\u1eady PNJ \u0111\u00e3 gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/strong><strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>Vi\u1ec7c \u0111\u1ea7u t\u01b0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u01b0\u1eddng c\u1ea7n th\u1eddi gian v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u1ea7u h\u1ebft c\u00e1c v\u1ecb tr\u00ed trong doanh nghi\u1ec7p. Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i n\u00e0y lu\u00f4n t\u1ea1o ra nh\u1eefng ma s\u00e1t, hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 c\u00e1c l\u1ef1c c\u1ea3n \u0111\u1ed1i v\u1edbi s\u1ef1 thay \u0111\u1ed5i. \u0110\u1ec3 gi\u1ea3i quy\u1ebft, \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u t\u1ea1i PNJ, ch\u00fang t\u00f4i \u00e1p d\u1ee5ng hai chi\u1ebfn l\u01b0\u1ee3c l\u00e0 quick-win v\u00e0 win-feeds-win.<\/p>\n\n\n\n<p>Quick-win l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 nh\u1ecf, th\u1ef1c hi\u1ec7n nhanh nh\u01b0ng mang l\u1ea1i t\u00e1c \u0111\u1ed9ng l\u1edbn. C\u00f2n win-feeds-win li\u00ean t\u1ee5c \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m ti\u1ebfp theo v\u1edbi t\u1ea7n su\u1ea5t v\u00e0 t\u1ed1c \u0111\u1ed9 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng \u0111\u1ed9ng n\u0103ng cho b\u00e1nh xe chuy\u1ec3n \u0111\u1ed5i s\u1ed1. \u0110\u1ed9ng n\u0103ng l\u1edbn s\u1ebd th\u1eafng \u0111\u01b0\u1ee3c c\u00e1c l\u1ef1c ma s\u00e1t trong c\u00e1c ch\u1eb7ng \u0111\u01b0\u1eddng \u0111\u1ea7u ti\u00ean. C\u00f3 th\u1ec3 n\u00f3i ch\u00ednh nh\u1edd c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y, c\u00e1c tr\u1edf ng\u1ea1i v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 d\u1ea7n d\u1ea7n \u0111\u01b0\u1ee3c g\u1ee1 b\u1ecf v\u00e0 th\u00eam t\u1ef1 tin cho \u0111\u1ed9i ng\u0169 \u0111\u1ea3m tr\u00e1ch c\u00f4ng vi\u1ec7c n\u00e0y.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u00f3 ch\u1ec9 l\u00e0 nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean gi\u00fap h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 th\u1ec3 l\u0103n b\u00e1nh. \u0110\u1ec3 \u0111i \u0111\u01b0\u1eddng d\u00e0i, ngo\u00e0i t\u1ea7m nh\u00ecn v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 c\u00f4ng ngh\u1ec7 k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, con ng\u01b0\u1eddi l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t. Ch\u00fang t\u00f4i r\u1ea5t coi tr\u1ecdng vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o n\u0103ng l\u1ef1c s\u1ed1 v\u00e0 v\u0103n ho\u00e1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, \u0111\u00f3 l\u00e0 c\u00e1c \u0111\u1ed9ng c\u01a1 gi\u00fap chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1ea1i PNJ t\u0103ng t\u1ed1c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-1-683x1024.jpg\" alt=\"\" class=\"wp-image-17027\" width=\"683\" height=\"1024\" srcset=\"https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-1-683x1024.jpg 683w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-1-200x300.jpg 200w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-1-768x1152.jpg 768w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-1-1024x1536.jpg 1024w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-1-1365x2048.jpg 1365w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-1-150x225.jpg 150w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-1-300x450.jpg 300w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-1-696x1044.jpg 696w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-1-1068x1602.jpg 1068w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-1-1920x2880.jpg 1920w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-1-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" title=\"\"><figcaption><em>\u201cKhi n\u00f3i v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ch\u00fang t\u00f4i nh\u1ea5n m\u1ea1nh t\u00ednh &#8220;ki\u00ean ho\u1ea1t&#8221; trong con ng\u01b0\u1eddi PNJ: Ki\u00ean \u0111\u1ecbnh v\u1edbi t\u1ea7m nh\u00ecn v\u00e0 linh ho\u1ea1t trong t\u1eebng b\u01b0\u1edbc \u0111i&#8221;<\/em> \u2013 \u00d4ng \u0110\u1eb7ng H\u1ea3i Anh chia s\u1ebb. <em>\u1ea2nh: Ho\u00e0ng Quy\u00ean<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cay_them_%E2%80%9Cnong_do_digital%E2%80%9D_vao_van_hoa_cong_ty\"><\/span><strong>C\u1ea5y th\u00eam \u201cn\u1ed3ng \u0111\u1ed9 digital\u201d v\u00e0o v\u0103n h\u00f3a c\u00f4ng ty&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><em>C\u00f3 th\u1ec3 hi\u1ec3u v\u1edbi khu v\u1ef1c b\u00e1n h\u00e0ng vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i l\u00e0 quan tr\u1ecdng v\u00ec ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp v\u00e0o k\u1ebft qu\u1ea3 kinh doanh nh\u01b0ng khu v\u1ef1c s\u1ea3n xu\u1ea5t th\u00ec nh\u01b0 th\u1ebf n\u00e0o, th\u01b0a \u00f4ng?<\/em><\/strong><strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>Nhi\u1ec1u quan \u0111i\u1ec3m cho r\u1eb1ng b\u1ed9 ph\u1eadn s\u1ea3n xu\u1ea5t th\u01b0\u1eddng kh\u00e1 khu\u00f4n kh\u1ed5, nh\u01b0ng \u1edf PNJ t\u00f4i r\u1ea5t b\u1ea5t ng\u1edd v\u1edbi \u0111\u1ed9 c\u1edfi m\u1edf v\u1ec1 t\u01b0 duy c\u00f4ng ngh\u1ec7 c\u1ee7a b\u1ed9 ph\u1eadn n\u00e0y, h\u1ecd linh ho\u1ea1t kh\u00f4ng k\u00e9m c\u00e1c kh\u1ed1i kh\u00e1c c\u1ee7a t\u1eadp \u0111o\u00e0n.&nbsp;<\/p>\n\n\n\n<p>Khi trao \u0111\u1ed5i v\u1edbi ban l\u00e3nh \u0111\u1ea1o kh\u1ed1i s\u1ea3n xu\u1ea5t v\u1ec1 nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong c\u00e1ch ph\u1ed1i h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ea3n xu\u1ea5t, gi\u1eefa c\u00e1ch l\u00e0m vi\u1ec7c truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1ch l\u00e0m vi\u1ec7c m\u1edbi, ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 \u1ee7ng h\u1ed9.&nbsp;<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, tr\u01b0\u1edbc \u0111\u00e2y quy tr\u00ecnh s\u1ea3n xu\u1ea5t ph\u1ea7n m\u1ec1m ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c c\u00f4ng ty l\u00e0 quy tr\u00ecnh th\u00e1c \u0111\u1ed5 (waterfall), t\u1ee9c qua 5 b\u01b0\u1edbc tu\u1ea7n t\u1ef1 t\u1eeb tr\u00ean xu\u1ed1ng d\u01b0\u1edbi nh\u01b0 nh\u1eadn y\u00eau c\u1ea7u, thi\u1ebft k\u1ebf, l\u00e0m s\u1ea3n ph\u1ea9m m\u1eabu, x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m, ki\u1ec3m th\u1eed r\u1ed3i \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng. Quy tr\u00ecnh n\u00e0y g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c v\u00ec chi ph\u00ed r\u1ea5t cao v\u00e0 m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<p>Tr\u00f2ng v\u00f2ng 4 th\u00e1ng, ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c quy tr\u00ecnh l\u00e0m vi\u1ec7c m\u1edbi m\u00e0 \u1edf \u0111\u00f3 c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan t\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c v\u1edbi nhau. B\u1eb1ng c\u00e1ch l\u00e0m n\u00e0y, ch\u00fang t\u00f4i gi\u1ea3m th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng 50% v\u1edbi c\u00e1c d\u1ef1 \u00e1n nh\u1ecf, 30% v\u1edbi d\u1ef1 \u00e1n l\u1edbn v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u ra t\u1ed1t h\u01a1n r\u1ea5t nhi\u1ec1u.&nbsp;<\/p>\n\n\n\n<p>V\u00e0 nh\u01b0 v\u1eady, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00e3 thay \u0111\u1ed5i to\u00e0n di\u1ec7n v\u00e0 xuy\u00ean su\u1ed1t chu\u1ed7i cung \u1ee9ng c\u1ee7a PNJ ch\u1ee9 kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o khu v\u1ef1c b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p><strong><em>M\u00f4<\/em><\/strong><strong><em> h\u00ecnh b\u00e1n l\u1ebb \u0111ang ti\u1ebfn ho\u00e1, t\u1eeb doanh thu \u0111\u1ebfn ch\u1ee7 y\u1ebfu t\u1eeb h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh k\u00eanh b\u00e1n h\u00e0ng m\u1edbi v\u00e0 g\u1ea7n \u0111\u00e2y nh\u1ea5t l\u00e0 xu h\u01b0\u1edbng b\u00e1n h\u00e0ng \u0111a k\u00eanh (Omnichannel). Sau khi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n b\u1ed9 doanh nghi\u1ec7p, PNJ \u0111ang \u1edf \u0111\u00e2u trong s\u1ef1 ti\u1ebfn ho\u00e1 n\u00e0y?<\/em><\/strong><\/p>\n\n\n\n<p>Ch\u00fang ta \u0111\u1ec1u bi\u1ebft kh\u00e1ch h\u00e0ng ng\u00e0y n\u00e0y c\u00f3 th\u1ec3 mua h\u00e0ng \u1edf nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd. C\u00f3 th\u1ec3 l\u00e0 xem s\u1ea3n ph\u1ea9m tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, tham kh\u1ea3o \u00fd ki\u1ebfn ng\u01b0\u1eddi quen, t\u1edbi c\u1eeda h\u00e0ng tr\u1ea3i nghi\u1ec7m v\u00e0 mua h\u00e0ng. Ho\u1eb7c gi\u1ea3, n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p \u0111\u1ee7 m\u1ea1nh v\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 s\u1ee9c h\u00fat l\u1edbn, h\u1ecd c\u00f3 th\u1ec3 mua h\u00e0ng ngay t\u1eeb kh\u00e2u t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m.&nbsp;<\/p>\n\n\n\n<p>\u1ede PNJ, ch\u00fang t\u00f4i \u0111\u00e3 s\u1edbm chia s\u1ebb t\u1ea7m nh\u00ecn v\u1ec1 c\u00e1ch m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean. Ch\u00ednh vi\u1ec7c s\u1edbm nh\u00ecn nh\u1eadn v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf c\u00e1c \u0111i\u1ec3m ch\u1ea1m kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd. Quan tr\u1ecdng h\u01a1n d\u00f9 kh\u00e1ch h\u00e0ng mua h\u00e0ng \u1edf giai \u0111o\u1ea1n n\u00e0o th\u00ec th\u00f4ng tin s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m lu\u00f4n minh b\u1ea1ch v\u00e0 \u0111\u1ed3ng b\u1ed9. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n ph\u1ea7n n\u00e0o qua x\u1ebfp h\u1ea1ng c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i b\u00e1o c\u00e1o CEE &#8211; Vietnam Customers Experience Excellence (tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc) do KPMG th\u1ef1c hi\u1ec7n n\u0103m 2022.&nbsp;<\/p>\n\n\n\n<p>H\u00e0nh tr\u00ecnh ti\u1ebfn h\u00f3a trong vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng theo t\u00f4i l\u00e0 m\u1ed9t ng\u1ecdn n\u00fai kh\u00f4ng c\u00f3 \u0111\u1ec9nh, ch\u00fang t\u00f4i lu\u00f4n n\u1ed7 l\u1ef1c \u0111\u1ec3 d\u1eabn \u0111\u1ea7u nh\u01b0ng c\u0169ng lu\u00f4n khi\u00eam t\u1ed1n \u0111\u1ec3 ch\u00e0o \u0111\u00f3n s\u1ef1 thay \u0111\u1ed5i. Kh\u00e1ch h\u00e0ng s\u1ebd lu\u00f4n mu\u1ed1n \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n, nhanh h\u01a1n, vui h\u01a1n v\u00e0 nhi\u1ec1u c\u1ea3m x\u00fac h\u01a1n. Ch\u00fang t\u00f4i kh\u00f4ng cho ph\u00e9p m\u00ecnh t\u1ef1 h\u00e0i l\u00f2ng v\u00e0 lu\u00f4n l\u1eafng nghe c\u00e1c chuy\u1ec3n \u0111\u1ed9ng t\u1eeb th\u1ecb tr\u01b0\u1eddng, t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn h\u1ec7 th\u1ed1ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-2-1024x683.jpg\" alt=\"\" class=\"wp-image-17028\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-2-1024x683.jpg 1024w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-2-300x200.jpg 300w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-2-768x512.jpg 768w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-2-1536x1024.jpg 1536w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-2-150x100.jpg 150w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-2-696x464.jpg 696w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-2-1068x712.jpg 1068w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-2-1920x1280.jpg 1920w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-2.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption><em>T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ed9i ng\u0169 \u0111\u1ed3ng l\u00f2ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1. \u1ea2nh: Ho\u00e0ng Quy\u00ean\u00a0\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<p>&nbsp;<strong><em>Nh\u1eafc <\/em><\/strong><strong><em>\u0111\u1ebfn \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7, PNJ ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 AI (tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o)?&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p>C\u00f3 hai th\u00e1i c\u1ef1c kh\u00f4ng hi\u1ebfm g\u1eb7p trong \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 \u1edf c\u00e1c doanh nghi\u1ec7p. M\u1ed9t l\u00e0 th\u00e1i c\u1ef1c fashionistas (th\u1eddi th\u01b0\u1ee3ng) &#8211; doanh nghi\u1ec7p v\u00f4 c\u00f9ng th\u00edch th\u00fa v\u1edbi c\u00f4ng ngh\u1ec7, lu\u00f4n ch\u1ea1y theo s\u1eed d\u1ee5ng m\u1ecdi c\u00f4ng ngh\u1ec7, c\u00f4ng c\u1ee5 m\u1edbi. Tr\u00e1i ng\u01b0\u1ee3c l\u1ea1i l\u00e0 th\u00e1i c\u1ef1c conservatives (b\u1ea3o th\u1ee7) &#8211; t\u1ee9c l\u00e0 DN lu\u00f4n t\u1eeb ch\u1ed1i c\u00e1c c\u00f4ng ngh\u1ec7, xu h\u01b0\u1edbng m\u1edbi.&nbsp;<\/p>\n\n\n\n<p>T\u1ea1i PNJ, ch\u00fang t\u00f4i ch\u1ecdn l\u1ed1i \u0111\u1ea7u t\u01b0 th\u1ee9 3 &#8211; \u0111\u1ea7u t\u01b0 d\u1ef1a tr\u00ean t\u00ednh hi\u1ec7u qu\u1ea3 th\u00f4ng qua c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, ch\u00fang t\u00f4i kh\u00f4ng b\u1ecf qua c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0ng kh\u00f4ng v\u1ed9i v\u00e3 \u00e1p d\u1ee5ng tr\u00ean di\u1ec7n r\u1ed9ng n\u1ebfu ch\u01b0a ch\u1ee9ng minh \u0111\u01b0\u1ee3c t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p \u0111\u1ed1i v\u1edbi ch\u00ednh PNJ.<\/p>\n\n\n\n<p>\u1ede chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t khi c\u00f4ng ngh\u1ec7 ho\u1eb7c xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 hi\u1ec7u qu\u1ea3, ch\u00fang t\u00f4i d\u00e0nh s\u1ef1 t\u1eadp trung r\u1ea5t l\u1edbn \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh \u0111\u1ea7u t\u01b0. B\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y s\u1ef1 quy\u1ebft t\u00e2m c\u1ee7a BLD PNJ khi \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 nh\u01b0 ERP n\u0103m 2018 v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 r\u1ea5t m\u1edbi sau n\u00e0y nh\u01b0 AI camera, Ecommerce, CDP, Cloud,\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-3-1024x768.jpg\" alt=\"\" class=\"wp-image-17029\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-3-1024x768.jpg 1024w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-3-300x225.jpg 300w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-3-768x576.jpg 768w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-3-1536x1152.jpg 1536w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-3-150x113.jpg 150w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-3-696x522.jpg 696w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-3-1068x801.jpg 1068w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-3-80x60.jpg 80w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-3-265x198.jpg 265w, https:\/\/www.pnj.com.vn\/blog\/wp-content\/uploads\/2023\/04\/cio-pnj-tu-duy-khai-phong-la-nen-tang-cho-chuyen-doi-so-o-pnj-3.jpg 1734w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption><em>T\u1ea1i PNJ, \u0111\u1ed9i ng\u0169 \u0111\u01b0\u1ee3c khai ph\u00f3ng s\u1ee9c s\u00e1ng t\u1ea1o th\u00f4ng qua c\u00e1c d\u1ef1 \u00e1n n\u1ed9i b\u1ed9, qua c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o, h\u1ed9i th\u1ea3o\u2026 \u1ea2nh: Ho\u00e0ng Quy\u00ean.\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong><em>N\u1ebfu<\/em><\/strong><strong><em> c\u00f3 3 l\u1eddi khuy\u00ean v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p, t\u1eeb kinh nghi\u1ec7m c\u1ee7a PNJ, theo \u00f4ng \u0111\u00f3 n\u00ean l\u00e0 g\u00ec?<\/em><\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi, t\u00f4i mu\u1ed1n chia s\u1ebb m\u1ed9t ch\u00fat v\u1ec1 t\u01b0 duy c\u1ee7a PNJ v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1. Trong v\u00f2ng m\u1ed9t th\u1eadp k\u1ef7 tr\u1edf l\u1ea1i \u0111\u00e2y, ch\u00fang t\u00f4i ch\u1ee9ng ki\u1ebfn c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u00e1 v\u1ee1 c\u00e1c l\u1ee3i th\u1ebf c\u1ee7a nhi\u1ec1u c\u00f4ng ty truy\u1ec1n th\u1ed1ng x\u00e2y d\u1ef1ng h\u1eb1ng ch\u1ee5c n\u0103m, ch\u00fang t\u00f4i c\u0169ng ch\u1ee9ng ki\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng thay \u0111\u1ed5i r\u1ea5t nhanh, \u0111\u1eb7c bi\u1ec7t t\u1eeb khi d\u1ecbch b\u1ec7nh di\u1ec5n ra. Qu\u00e1 nhi\u1ec1u y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd \u0111\u00e3 di\u1ec5n ra v\u00e0 kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ea3m b\u1ea3o \u0111i\u1ec1u n\u00e0y s\u1ebd d\u1eebng l\u1ea1i trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ph\u1ea3i gi\u00fap PNJ ph\u00e1t tri\u1ec3n c\u00e1c DNA m\u1edbi \u0111\u1ec3 c\u00f3 th\u1ec3 li\u00ean t\u1ee5c t\u00e1i t\u1ea1o v\u00e0 th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i. Tr\u00ean t\u01b0 duy \u0111\u00f3, ch\u00fang t\u00f4i nh\u1ea5n m\u1ea1nh r\u1ea5t nhi\u1ec1u v\u00e0o n\u0103ng l\u1ef1c s\u1ed1 v\u00e0 v\u0103n ho\u00e1 \u0111\u1ed5i m\u1edbi b\u00ean c\u1ea1nh s\u1ef1 \u0111\u1ea7u t\u01b0 v\u1ec1 n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7.&nbsp;<\/p>\n\n\n\n<p>Tuy nhi\u00ean, m\u1ed7i doanh nghi\u1ec7p s\u1ebd c\u00f3 v\u1ea5n \u0111\u1ec1 ri\u00eang n\u00ean s\u1ebd kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c chung cho t\u1ea5t c\u1ea3 tr\u01b0\u1eddng h\u1ee3p. T\u00f4i hy v\u1ecdng r\u1eb1ng t\u1eeb c\u00e2u chuy\u1ec7n F5 \u2013 nh\u1ea5n n\u00fat t\u00e1i t\u1ea1o li\u00ean t\u1ee5c c\u1ee7a PNJ c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c ngu\u1ed3n c\u1ea3m h\u1ee9ng cho c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u1ea7u t\u01b0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>3 l\u1eddi khuy\u00ean \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 hi\u1ec7u qu\u1ea3<\/strong><br><em>1. \u00a0 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u1eaft \u0111\u1ea7u t\u1eeb t\u1ea7m nh\u00ecn l\u00e3nh \u0111\u1ea1o v\u1ec1 doanh nghi\u1ec7p ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00f4ng ngh\u1ec7.\u00a0<\/em><br><em>2. Trong b\u1ee9c tranh l\u1edbn \u0111\u00f3, c\u1ea7n \u0111\u1ecbnh v\u1ecb \u0111\u00fang vai tr\u00f2 c\u00f4ng ngh\u1ec7 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ph\u00f9 h\u1ee3p.\u00a0<\/em><br><em>3. \u0110\u1ea7u t\u01b0 v\u00e0o n\u0103ng l\u1ef1c s\u1ed1 v\u00e0 v\u0103n ho\u00e1 \u0111\u1ed5i m\u1edbi thay v\u00ec ch\u1ec9 \u0111\u1ea7u t\u01b0 v\u1ec1 c\u00f4ng ngh\u1ec7.<\/em><br><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ee9c tranh chi\u1ebfn l\u01b0\u1ee3c, PNJ \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh v\u1ec1 vi\u1ec7c \u0111\u1ea7u t\u01b0 cho c\u00f4ng ngh\u1ec7 v\u00e0 digital, \u0111\u00e2y c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1. Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u01b0\u1ee3c xem nh\u01b0 \u0111\u1ed9ng c\u01a1 then ch\u1ed1t \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p \u0111i nhanh h\u01a1n, ti\u1ebfn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/17026"}],"collection":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=17026"}],"version-history":[{"count":2,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/17026\/revisions"}],"predecessor-version":[{"id":17032,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/posts\/17026\/revisions\/17032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media\/17030"}],"wp:attachment":[{"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=17026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=17026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnj.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=17026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}